personalisierte schokolade
Skip itSoft demand (-34.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Good€1.31–€44.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,308.79avg incumbent reviews — the moat a new listing must climb
Market size
Good€292K€292K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.00avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, personalisierte schokolade is a €292K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
personalisierte schokolade market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- €660K–€880K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 82%
- Out of stock
- 7.8%
- Avg brand age
- 73 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
80
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
32%
Top 20: 67%
Open market
8%
- Milka75%
- your surprise5%
- Kinder4%
- Tise Süsswaren4%
- Schogetten3%
- Toffifee1%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top personalisierte schokolade search terms
- milka374K/yr
- milka schokolade332K/yr
- schokolade milka32K/yr
- schokoriegel großpackung28K/yr
- schokolade tafel32K/yr
- vollmilchschokolade30K/yr
- chocolat29K/yr
- schokolade einzeln verpackt21K/yr
- çikolata13K/yr
- schokoladentafel19K/yr
Top personalisierte schokolade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milka Alpenmilch-Schokoladentafel Zarte Tafelschokolade im praktischen Familienpack 3 x 90 g
Milka€4.324.4★394 rev
Milka Alpenmilch-Schokolade Klassische Tafelschokolade aus zarter Alpenmilch im Vorratspack 25 x 90 g
Milka€30.904.4★394 rev
Riesen Milka Schokoladentafel personalisiert mit Botschaft - Personalisierte Geschenke mit Milka Schokoladentafeln Geburtstagsgeschenk für Männer und Frauen (6 Tafeln)
your surprise€29.574.6★3,510 rev
Milka Alpenmilchcrème Alpenmilch-Schokolade gefüllt mit zarter Alpenmilch-Crème 100 g
Milka€1.414.5★302 rev
Milka Alpenmilch-Schokoladentafel mit ganzen Haselnüssen Tafelschokolade mit knackigen Nüssen 17 x 95 g
Milka€21.744.1★70 rev
Newest
by launch date
Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten
Tise Süsswaren€25.0354 rev
Milka Kuhriegel Alpenmilchschokolade ca. 74 Stück 1036 g
Tise Süsswaren€13.0318 rev
Milka Schokolade Extra Biscoff Alpenmilch-Schokolade mit knusprigen Lotus Biscoff-Keksstückchen 190g
Milka€3.38141 rev
Milka Alpenmilch-Schokoladentafel Zarte Tafelschokolade im praktischen Familienpack 3 x 90 g
Milka€4.32394 rev
Milka Alpenmilch-Schokolade Klassische Tafelschokolade aus zarter Alpenmilch im Vorratspack 25 x 90 g
Milka€30.90394 rev
Trending
90-day click momentumMilka Kuhriegel Alpenmilchschokolade ca. 74 Stück 1036 g
Tise Süsswaren€13.034.7★
Milka Haselnusscreme Brotaufstrich 600g Glas
Milka€4.574.5★
Milka Schokobonbons Mix Box 2250g ca. 300 Stück - 4 Sorten
Tise Süsswaren€25.034.6★
Milka Alpenmilchcrème Alpenmilch-Schokolade gefüllt mit zarter Alpenmilch-Crème 100 g
Milka€1.414.5★
Schogetten Edel-Alpenvollmilch 100g Schokoladentafel praktisch einzeln portioniert. Ein Genuss. Stück für Stück.
Schogetten€1.694.5★
What buyers say about personalisierte schokolade
What buyers praise and complain about, mined from review topics.What buyers love
“mmmh, schmeckt”
“Mega Deal”
“Super Produkt”
“Mega coole personalisierte Geschenkidee”
“Super Geschmack”
“schmackhafte Süßigkeit”
“Wie immer”
“Sehe sehr lecker und frisch”
“Passt”
“der Keks sorgt für einen angenehmen Crunch.”
What buyers complain about
“man schmeckt null Pistazie”
“bei den gleichzeitig völlig absurden Preisvorstellungen - habe ich kein einziges Produkt mehr gekauft!.”
“Hälfte geschmolzene toffifee”
“Alter Kram, der weg muss”
“Kein Pistaziengeschmack”
“schlechte Produktqualität”
“Pampig, zu süß”
“Alle Tafeln sind in viele Stücke gebrochen”
“sind ein bisschen hart”
“wirkt wie eingetrocknet”
Common questions
- Is personalisierte schokolade profitable to sell on Amazon Germany?
- The niche generates €292K/yr across 61 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the personalisierte schokolade niche?
- 16 brands and 80 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in personalisierte schokolade?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.
- When does demand for personalisierte schokolade peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the personalisierte schokolade niche?
- Listings span €1.31–€44.16; the average listing price is €11.00 (sweet spot $15–$100). The average incumbent carries 1,309 reviews — the moat a new listing must climb.