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Pb2

Pb2 shows low returns (0.1%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46

Market size 52Growth 19Conversion 73Competition 31Returns 100Price range 78Avg price 82Brand share 45Review moat 48Quality gap 57
This niche Category average · 1,367 niches

Is Pb2 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pb2 is a €331K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

Pb2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.5% over the last 90 days and 6.7% of searches end in a purchase.

€331K

revenue / yr

Units sold / yr20K
Search volume / yr-11.5%279K
Conversion rate6.7%
Avg price€17.72

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 35
Top-5 product click share66%
Open market22%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews1,710

Top Pb2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€17K€33K€50K€66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

35

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Vilgain25%
  • PB218%
  • Vit4ever18%
  • KoRo10%
  • GymBeam7%
  • Bodylab246%
  • Open — no brand owns it (6 brands, 16%)

Pb2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume279KCVR6.7%Products18Brands12Top 5 Brands78%OOS Rate21.9%Rating4.4★Reviews1,710Avg BSR#98
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.3×

Top Pb2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erdnussbutter pulver114K/yr
  • peanut butter powder50K/yr
  • pb227K/yr
  • erdnusspulver19K/yr
  • powdered peanut butter13K/yr
  • pb2 peanut butter powder9K/yr
  • erdnuss pulver8K/yr
  • erdnussmehl8K/yr
  • peanut powder6K/yr
  • pb fit4K/yr

What reviews say buyers love and hate about Pb2

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Geschmack insgesamt38%

Schmeckt super

Geschmack10%

Geschmacklich gut

Löslichkeit9%

Einfach in Wasser anmischen

Ernährungs Gehalt9%

Gute Proteinquelle

Qualität insgesamt5%

Super Produkt

What buyers complain about

77% of reviews
Geschmack insgesamt25%

Schmeckt nicht gut, bitter

Preis-Leistungs-Verhältnis18%

Hochpreisig

Süße12%

Ungenießbar, viiiel zu süß

Künstliche Süßstoffe8%

Ich schmecke das Stevia nicht durch

Geschmack4%

Erdnuss-Geschmack Fehlanzeige

Pb2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
100%

Common Pb2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pb2 53/100 on Amazon Germany — Worth a look. The niche generates €331K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.
Search demand for Pb2 on Amazon Germany peaks in Jun, where the busiest month runs 2.3× the quietest.