Is pb2 profitable to sell on Amazon Germany?

The niche generates €331K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the pb2 niche?

12 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in pb2?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.

When does demand for pb2 peak?

Demand peaks in Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the pb2 niche?

Listings span €7.02–€44.82; the average listing price is €17.72 (sweet spot $15–$100). The average incumbent carries 1,710 reviews — the moat a new listing must climb.

pb2

Worth a look

Shows low returns (0.1%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€17.72

avg listing price — sweet spot $15–$100

Price range

Great€7.02–€44.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€331K

€331K/yr · 279K searches

Review moat

Okay1,710.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, pb2 is a €331K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pb2 market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: €266K–€354K; units × avg price
Conversion rate: 6.7%
Avg BSR: #98
Page quality: 0%
Prime: 72%
Sponsored: 61%
Out of stock: 21.9%
Avg brand age: 59 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

Vilgain25%
PB218%
Vit4ever18%
KoRo10%
GymBeam7%
Bodylab246%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.3×

Open Trend

Top pb2 search terms

erdnussbutter pulver114K/yr -22.5%6.3% conv.
peanut butter powder50K/yr -7.8%6.3% conv.
pb227K/yr +6.4%6.5% conv.
erdnusspulver19K/yr +9.6%7.0% conv.
powdered peanut butter13K/yr -18.4%5.3% conv.
pb2 peanut butter powder9K/yr +37.3%7.0% conv.
erdnuss pulver8K/yr -0.1%5.3% conv.
erdnussmehl8K/yr -16.1%3.2% conv.
peanut powder6K/yr -3.2%5.3% conv.
pb fit4K/yr -1.1%3.4% conv.

All search terms

Top pb2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker

Vit4ever€17.174.6★282 rev

Vilgain 100% BIO Erdnussbutter Pulver | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen | 46 kcal pro Portion

Vilgain€9.754.5★541 rev

Bell Plantation PB2 Peanut Butter (Powdered) Original 454g

PB2€16.614.7★1,811 rev

KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar

KoRo€12.054.2★18 rev

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen

Vilgain€18.464.5★541 rev

Newest

by launch date

KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar

KoRo€12.0518 rev

5mo ago

Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar

Tru-Nut€15.830 rev

6mo ago

freshooo Erdnussmehl entölt & roh | 1 0 kg | Erdnussprotein | 55% Protein | ökologisch-nachhaltig abgepackt

SÜSSUNDCLEVER.DE est 2016€18.5313 rev

7mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen

Vilgain€18.46541 rev

9mo ago

vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker

Vit4ever€17.17282 rev

1y ago

What buyers say about pb2

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt38%

“Schmeckt super”

Geschmack10%

“Geschmacklich gut”

Löslichkeit9%

“Einfach in Wasser anmischen”

Ernährungs Gehalt9%

“Gute Proteinquelle”

Qualität insgesamt5%

“Super Produkt”

Backen4%

“Perfekt um sie ins Porridge rein zu machen, oder als Topping”

Benutzerfreundlichkeit3%

“Easy zu benutzen”

Preis-Leistungs-Verhältnis2%

“Somit ist der Preis fair”

Mischung/Verhältnis2%

“Positiv:Die Erdnussbutter lässt sich gut mischen”

beworben Vs Tatsächliches Produkt1%

“Produkt wie versprochen”

What buyers complain about

Geschmack insgesamt25%

“Schmeckt nicht gut, bitter”

Preis-Leistungs-Verhältnis18%

“Hochpreisig”

Süße12%

“Ungenießbar, viiiel zu süß”

Künstliche Süßstoffe8%

“Ich schmecke das Stevia nicht durch”

Geschmack4%

“Erdnuss-Geschmack Fehlanzeige”

beworben Vs Tatsächliches Produkt3%

“Nicht wie beschrieben”

Ernährungs Gehalt3%

“Die Nährwerte auf die Verpackung stimmen nicht”

Löslichkeit2%

“Und löst sich auch nicht so gut wie andere Produkte, daher weniger cremig”

Bitter2%

“Schmeckt nicht gut, bitter”

Komfort insgesamt1%

“Für mich sehr unangenehm”

Top return reasons

Geschmack insgesamt100%

Common questions

Is pb2 profitable to sell on Amazon Germany?: The niche generates €331K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the pb2 niche?: 12 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in pb2?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
When does demand for pb2 peak?: Demand peaks in Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the pb2 niche?: Listings span €7.02–€44.82; the average listing price is €17.72 (sweet spot $15–$100). The average incumbent carries 1,710 reviews — the moat a new listing must climb.

pb2