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Pb2

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -11.5% this quarter, so Pb2 is a Maybe.

Flapen Score
53
53 / 100
Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46
Market size
€331K/yr279K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
66%top-5 click share · 12 brands · 35 sellers

Flapen Score

Pb2 against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pb2 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pb2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Pb2 279K times last year and spent an estimated €331K. The top 5 brands take 78% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €331K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
6.7%
Market size, estimated
€331Ka year
Peak month
June2.3× the quietest month
Top search term
erdnussbutter pulver114K searches a year

02 · Price

A sale here is worth €17.72.

Listings sell for €17.72 on average, from €7.02 to €44.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €17.72 that is €13K to €18K a year per listing.

Average price
€17.72inside the $15 to $100 sweet spot
Price range
€7.02–€44.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€13K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #98 within Konfitüren, Honig & Brotaufstriche. It carries 1,710 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
72%
Out of stock, average day
21.9%
Average rank
#98in Konfitüren, Honig & Brotaufstriche
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,710per listing
Listings tracked
18

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pb2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

35

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Brand 125%
  • Brand 218%
  • Brand 318%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Pb2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Pb2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erdnussbutter pulver114K/yr
  • peanut butter powder50K/yr
  • pb227K/yr
  • erdnusspulver19K/yr
  • powdered peanut butter13K/yr
  • pb2 peanut butter powder9K/yr
  • erdnuss pulver8K/yr
  • erdnussmehl8K/yr
  • peanut powder6K/yr
  • pb fit4K/yr

Reviews and returns

What reviews say buyers love and hate about Pb2

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nicht gut, bitter”
A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pb2 questions

Answered from the same tracked data.