Pb2
Pb2 shows low returns (0.1%), but soft demand (-11.5% this quarter) keeps it on the watch list.
Flapen Score
Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46
Is Pb2 profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Pb2 is a €331K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.
Pb2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.5% over the last 90 days and 6.7% of searches end in a purchase.
€331K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Pb2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker
- Price
- €17.17
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago

Vilgain 100% BIO Erdnussbutter Pulver | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen | 46 kcal pro Portion
- Price
- €9.75
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 2y ago

Bell Plantation PB2 Peanut Butter (Powdered) Original 454g
- Price
- €16.61
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 15y ago

KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar
- Price
- €12.05
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen
- Price
- €18.46
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 9mo ago
Trending
90-day click momentum
Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar
- Price
- €15.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar
- Price
- €12.05
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen
- Price
- €18.46
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 9mo ago

PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets
- Price
- €44.82
- Rating
- 4.8/5
- Reviews
- 8,264
- Age
- 2y ago

GymBeam Erdnussbutter in Pulverform - aus kaltgepressten und gerösteten Erdnüssen hoher Proteingehalt glutenfrei ideal für vegane Rezepte Porridge Smoothies und Toasts 190 g
- Price
- €8.16
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar
- Price
- €12.05
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago

Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar
- Price
- €15.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

freshooo Erdnussmehl entölt & roh | 1 0 kg | Erdnussprotein | 55% Protein | ökologisch-nachhaltig abgepackt
- Price
- €18.53
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen
- Price
- €18.46
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 9mo ago

vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker
- Price
- €17.17
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
35
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Vilgain25%
- PB218%
- Vit4ever18%
- KoRo10%
- GymBeam7%
- Bodylab246%
- Open — no brand owns it (6 brands, 16%)
Pb2 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 2.3×
Top Pb2 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- erdnussbutter pulver114K/yr
- peanut butter powder50K/yr
- pb227K/yr
- erdnusspulver19K/yr
- powdered peanut butter13K/yr
- pb2 peanut butter powder9K/yr
- erdnuss pulver8K/yr
- erdnussmehl8K/yr
- peanut powder6K/yr
- pb fit4K/yr
What reviews say buyers love and hate about Pb2
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Schmeckt super”
“Geschmacklich gut”
“Einfach in Wasser anmischen”
“Gute Proteinquelle”
“Super Produkt”
What buyers complain about
77% of reviews“Schmeckt nicht gut, bitter”
“Hochpreisig”
“Ungenießbar, viiiel zu süß”
“Ich schmecke das Stevia nicht durch”
“Erdnuss-Geschmack Fehlanzeige”
Pb2 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pb2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









