Pb2
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -11.5% this quarter, so Pb2 is a Maybe.
- Flapen Score
- 53 / 100Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 4653
- Market size
- €331K/yr279K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 35 sellers
Flapen Score
Pb2 against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Pb2 is stronger. Inside it, weaker.
Market
The Pb2 market on Amazon at a glance
Shoppers on Amazon Germany searched for Pb2 279K times last year and spent an estimated €331K. The top 5 brands take 78% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €331K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 6.7%
- Market size, estimated
- €331Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- erdnussbutter pulver114K searches a year
02 · Price
A sale here is worth €17.72.
Listings sell for €17.72 on average, from €7.02 to €44.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €17.72 that is €13K to €18K a year per listing.
- Average price
- €17.72inside the $15 to $100 sweet spot
- Price range
- €7.02–€44.82
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €13K–€18K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #98 within Konfitüren, Honig & Brotaufstriche. It carries 1,710 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 72%
- Out of stock, average day
- 21.9%
- Average rank
- #98in Konfitüren, Honig & Brotaufstriche
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,710per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Pb2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker
- Price
- €17.17
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago

Vilgain 100% BIO Erdnussbutter Pulver | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen | 46 kcal pro Portion
- Price
- €9.75
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 2y ago

Bell Plantation PB2 Peanut Butter (Powdered) Original 454g
- Price
- €16.61
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 15y ago

KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar
- Price
- €12.05
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen
- Price
- €18.46
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar
- Price
- €15.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar
- Price
- €12.05
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen
- Price
- €18.46
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 9mo ago

PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets
- Price
- €44.82
- Rating
- 4.8/5
- Reviews
- 8,264
- Age
- 2y ago

GymBeam Erdnussbutter in Pulverform - aus kaltgepressten und gerösteten Erdnüssen hoher Proteingehalt glutenfrei ideal für vegane Rezepte Porridge Smoothies und Toasts 190 g
- Price
- €8.16
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar
- Price
- €12.05
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago

Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar
- Price
- €15.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

freshooo Erdnussmehl entölt & roh | 1 0 kg | Erdnussprotein | 55% Protein | ökologisch-nachhaltig abgepackt
- Price
- €18.53
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen
- Price
- €18.46
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 9mo ago

vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker
- Price
- €17.17
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
35
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Vilgain25%
- PB218%
- Vit4ever18%
- KoRo10%
- GymBeam7%
- Bodylab246%
- Open — no brand owns it (6 brands, 16%)
Demand
Pb2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.3×
Search terms
Top Pb2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- erdnussbutter pulver114K/yr
- peanut butter powder50K/yr
- pb227K/yr
- erdnusspulver19K/yr
- powdered peanut butter13K/yr
- pb2 peanut butter powder9K/yr
- erdnuss pulver8K/yr
- erdnussmehl8K/yr
- peanut powder6K/yr
- pb fit4K/yr
Reviews and returns
What reviews say buyers love and hate about Pb2
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht gut, bitter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pb2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









