How competitive is the Parmesan niche on Amazon Germany?

23 brands and 21 sellers compete in Parmesan on Amazon Germany. The top 5 Parmesan products take 37% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Parmesan?

Parmesan buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Inhaltsstoffe – insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Parmesan niche?

Parmesan sells for €20.97 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.36–€54.10. The average incumbent carries 243 reviews — the moat a new listing must climb.

Parmesan

Parmesan shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 46

This niche Category average · 1,367 niches

Is Parmesan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Parmesan is a €201K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 59/100.

Parmesan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.7% over the last 90 days and 5.0% of searches end in a purchase.

€201K

revenue / yr

Units sold / yr20K

Search volume / yr-16.7%192K

Conversion rate5.0%

Avg price€20.97

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers23 · 21

Top-5 product click share37%

Open market35%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Parmesan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Parmigiano Reggiano (Parmesan Reggiano) 36 Monate 1 kg.

Price: €29.91
Rating: 4.8/5
Reviews: 1,084
Age: 8y ago

MIIL Grana Padano DOP gerieben (0.15 kg)

Price: €3.21
Rating: 4.7/5
Reviews: 25
Age: 1y ago

Alnatura Bio Parmigiano Reggiano mind. 24 Monate gereift 125g

Price: €4.64
Rating: 4.5/5
Reviews: 253
Age: 8y ago

Giovanni Ferrari Grana Padano gerieben 60 g

Price: €2.40
Rating: 4.7/5
Reviews: 125
Age: 10y ago

MIIL Grana Padano DOP 16 Monate gereift (0.2 kg)

Price: €4.17
Rating: 4.8/5
Reviews: 17
Age: 1y ago

Newest

by launch date

Parmigiano Reggiano aus den Bergen Affinoro 80 Monate gereift Ideal pur oder mit Honig Balsamico Kompotts und Weinen Italienischer Käse 750 g GUSTOEMILIA

Price: €41.29
Rating: 4.7/5
Reviews: 426
Age: 7mo ago

MIIL Grana Padano DOP gerieben (0.15 kg)

Price: €3.21
Rating: 4.7/5
Reviews: 25
Age: 1y ago

MIIL Grana Padano DOP 16 Monate gereift (0.2 kg)

Price: €4.17
Rating: 4.8/5
Reviews: 17
Age: 1y ago

MIIL Parmigiano Reggiano DOP 24 gereift (0.2 kg)

Price: €4.87
Rating: 4.9/5
Reviews: 14
Age: 1y ago

Miil Hartkäse (0.2 kg)

Price: €4.05
Rating: 4.2/5
Reviews: 13
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

37%

Top 20: 80%

Open market

27%

Miil19%
Alnatura13%
DUE MADONNE LATTERIA13%
Giovanni Ferrari11%
Agriform Italien10%
Gustoemilia7%

Parmesan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR5.0%Products45Brands23Top 5 Brands65%OOS Rate8.8%Rating4.5★Reviews243Avg BSR#121

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Parmesan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

parmesan132K/yr -17.1%8.3% conv.
parmesankäse19K/yr +13.4%1.6% conv.
parmigiano reggiano15K/yr -31.3%1.1% conv.
grana padano13K/yr -12.7%3.1% conv.
parmesan käse6K/yr -36.0%1.4% conv.
parmigiano5K/yr -12.2%3.8% conv.
abgepackter parmesan3K/yr -59.2%0.3% conv.

What reviews say buyers love and hate about Parmesan

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geschmack insgesamt52%

“Schmeckt super”

Qualität insgesamt19%

“Super Qualität, top Service”

Preis-Leistungs-Verhältnis6%

“Würde ich auch wieder kaufen wenn er etwas günstiger wäre”

Geschenk Zweck4%

“Günstiges kleines Geschenk”

Geschmack3%

“Geschmacklich sehr gut”

What buyers complain about

84% of reviews

Geschmack insgesamt26%

“Geschmack seltsam”

Preis-Leistungs-Verhältnis19%

“Und definitiv viel zu teuer”

Inhaltsstoffe – insgesamt9%

“Falche Zutaten”

Ölig/fettig9%

“nicht so teuer wie barilla oder wie das heist vorallem es ist flüssiger öliger was mir richtig gut gefällt nicht einfach so ne paste”

Qualität insgesamt6%

“Ganz schlechte Qualität”

Parmesan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

50%

2Qualität insgesamt

17%

3Materialqualität

17%

4Haltbarkeit

5Dünn

Common Parmesan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parmesan 59/100 on Amazon Germany — Worth a look. The niche generates €201K/yr across 45 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -16.7% over the last 90 days.