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Parmesan

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -16.7% this quarter, so Parmesan is a Maybe.

Flapen Score
59
59 / 100
Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 46
Market size
€201K/yr192K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
37%top-5 click share · 23 brands · 21 sellers

Flapen Score

Parmesan against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Parmesan is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parmesan market on Amazon at a glance

Shoppers on Amazon Germany searched for Parmesan 192K times last year and spent an estimated €201K. The top 5 brands take 65% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €201K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
5.0%
Market size, estimated
€201Ka year
Peak month
December1.5× the quietest month
Top search term
parmesan132K searches a year

02 · Price

A sale here is worth €20.97.

Listings sell for €20.97 on average, from €1.36 to €54.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €20.97 that is €5K to €10K a year per listing.

Average price
€20.97inside the $15 to $100 sweet spot
Price range
€1.36–€54.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #121 within Frischetheke. It carries 243 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
38%
Out of stock, average day
8.8%
Average rank
#121in Frischetheke
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
243per listing
Listings tracked
45

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Parmesan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

21

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

37%

Top 20: 80%

Open market

27%

  • Brand 119%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Parmesan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Parmesan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parmesan132K/yr
  • parmesankäse19K/yr
  • parmigiano reggiano15K/yr
  • grana padano13K/yr
  • parmesan käse6K/yr
  • parmigiano5K/yr
  • abgepackter parmesan3K/yr

Reviews and returns

What reviews say buyers love and hate about Parmesan

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Geschmack seltsam”
A buyer, on “Geschmack insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Parmesan questions

Answered from the same tracked data.