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50

paella reis

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 27Growth 82Conversion 96Competition 2Returns 100Price range 66Avg price 80Brand share 0Review moat 79Quality gap 23

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+78.0%

90-day search growth — must beat 0% to launch

Avg price

Great€17.14

avg listing price — sweet spot $15–$100

Review moat

Great429.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.75–€34.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€116K

€116K/yr · 49K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, paella reis is a €116K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

paella reis market data

Units sold / yr
6K–8K
avg 1,000–1,250/product
Revenue / yr
€103K–€137K
units × avg price
Conversion rate
13.8%
Avg BSR
#139
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
68 months
Avg seller age
210 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • La Fallera60%
  • Alises25%
  • Carmencita8%
  • THE BLACK HOOF5%
  • El Paeller3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.0% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Top paella reis search terms

  • paella reis33K/yr
  • bomba reis7K/yr
  • paella reis bomba3K/yr
  • arroz bomba3K/yr
  • bomba reis für paella3K/yr
All search terms

Top paella reis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€17K30%€35K45%€52K60%€70K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about paella reis

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt26%

“Super Reis, sehr geschmackvoll”

Qualität insgesamt18%

“Top Produkt”

Backen13%

“ideal für Paellagericht”

beworben Vs Tatsächliches Produkt11%

“Wie erwartet”

Würzigkeit11%

“Tolles Gewürz”

Inhaltsstoffe – insgesamt5%

“Mit den richtigen Zutaten, bekommt man ein leckeres Gericht”

Preis-Leistungs-Verhältnis4%

“Guter Preis”

Geschmack4%

“Super geschmack”

Mischung/Verhältnis2%

“Tolle Gewürzmischung”

Benutzerfreundlichkeit2%

“Einfach in der Anwendung, einfach gut”

What buyers complain about

Preis-Leistungs-Verhältnis50%

“Lecker, zu teuer”

Ethischer Handel/Fairer Handel25%

“Ist Betrug”

Inhaltsstoffe – insgesamt8%

“Enthält nicht akzeptable Zusatzstoffe”

Künstliche Farben8%

“Enthält Farbstoff der für mich nicht akzeptabel ist”

Common questions

Is paella reis profitable to sell on Amazon Germany?
The niche generates €116K/yr across 6 tracked products. 90-day search growth is +78.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the paella reis niche?
5 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in paella reis?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Ethischer Handel/Fairer Handel, Inhaltsstoffe – insgesamt. The return rate is 0.0%.
When does demand for paella reis peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the paella reis niche?
Listings span €4.75–€34.62; the average listing price is €17.14 (sweet spot $15–$100). The average incumbent carries 430 reviews — the moat a new listing must climb.