Is ouzo profitable to sell on Amazon Germany?

The niche generates €198K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the ouzo niche?

9 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in ouzo?

Top complaints mined from reviews: Süße, Abgestanden/verfault/verwöhnt, Alkoholgehalt. The return rate is 0.1%.

When does demand for ouzo peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the ouzo niche?

Listings span €8.69–€38.99; the average listing price is €21.02 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.

ouzo

Worth a look

Shows low returns (0.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€21.02

avg listing price — sweet spot $15–$100

Review moat

Great358.88

avg incumbent reviews — the moat a new listing must climb

Price range

Great€8.69–€38.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€198K

€198K/yr · 174K searches

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, ouzo is a €198K/yr Amazon Germany market (174K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

ouzo market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €263K–€315K; units × avg price
Conversion rate: 5.4%
Avg BSR: #133
Page quality: 0%
Prime: 59%
Sponsored: 53%
Out of stock: 7.7%
Avg brand age: 82 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

Ouzo of Plomari30%
12 Ouzo29%
Jassas Griechische Feinkost15%
OREA Feinkost6%
Ouzo Plomari6%
Ouzo Pilavas4%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top ouzo search terms

ouzo110K/yr +15.1%4.2% conv.
ouzo plomari21K/yr +1.9%8.2% conv.
uzo9K/yr +36.8%2.6% conv.
ouzo 12 gold10K/yr -8.8%9.1% conv.
ouzo geschenkset11K/yr -8.5%1.1% conv.
ouzo gold4K/yr +18.2%5.3% conv.
bester griechischer ouzo3K/yr +2.5%0.6% conv.
uso3K/yr +21.6%2.8% conv.
plomari3K/yr +11.2%6.7% conv.

All search terms

Top ouzo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ouzo of Plomari (1 x 0.7 l)

Ouzo of Plomari€8.694.7★1,134 rev

Ouzo 12 - Premium Spirituose aus Griechenland (1x0 7l) aromatisch & unverwechselbar - Original Ouzo

12 Ouzo€9.464.6★2,592 rev

Gold Anislikör Mild aromatische Premium Spirituose aus Griechenland (1 x 0 7l) | zweifach destilliert aus dem Hause Ouzo 12

12 Ouzo€10.044.7★831 rev

Ouzo Meltemi Premium Ouzo aus Griechenland mit Anisgeschmack 700ml 40% vol. (Einzelflasche)

OREA Feinkost€20.074.1★10 rev

Jassas Ouzo Tasting Set 6x200ml Variante 1 - Probierset mit 6 Sorten - feinste Spirituosen in praktischer Geschenkbox - traditioneller Familienbetrieb

Jassas Griechische Feinkost€38.964.7★203 rev

Newest

by launch date

Thracian Ouzo 7 40% Vol. (1x0.7l)

Ouzo 7€9.017 rev

7mo ago

Ouzo Meltemi Premium Ouzo aus Griechenland mit Anisgeschmack 700ml 40% vol. (Einzelflasche)

OREA Feinkost€20.0710 rev

11mo ago

Ouzo of Plomari Citruslikör (Gold) (1 x 0.7 l)

Ouzo Plomari€9.7132 rev

1y ago

Ouzo Plomari 2x 0 7l Flasche | Destillerie Arvanitis | 40% Vol. | Ouzo aus Griechenland | +20ml Jassas Olivenöl

Jassas Griechische Feinkost€28.949 rev

2y ago

Lavdas Ouzo Bonbons Piccolo (4x130g)

Λάβδας€12.68138 rev

2y ago

What buyers say about ouzo

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt56%

“Schmeckt”

Geschmack13%

“schöner Anisgeschmack (auch mit Wasser),”

Geschenk Zweck12%

“Schönes Geschenk für Ouzo-Liebhaber”

Qualität insgesamt6%

“gutes Produkt”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt3%

“Genau wie beschrieben”

Alkoholgeschmack3%

“Der beste, den ich je getrunken habe”

Gesamtgröße1%

“Richtige Größe für ein kleines Tasting”

What buyers complain about

Süße25%

“Einfach zu süß”

Abgestanden/verfault/verwöhnt25%

“Leider kam die Flasche total zerbeult bei uns an”

Alkoholgehalt13%

“aber ohne Alkohol!”

Preis-Leistungs-Verhältnis13%

“Für den Preis hätte ich mehr erwartet”