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Ostern

Fail

Shoppers spend an estimated $0 a year here, so Ostern is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€0/yr4.1M searches / yr
90-day growth
-99.1%search demand this quarter
Competition
20%top-5 click share · 45 brands · 205 sellers

Flapen Score

Ostern against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Ostern is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ostern market on Amazon at a glance

Shoppers on Amazon Germany searched for Ostern 4.1M times last year and spent an estimated €0. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-99.1%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
March388.9× the quietest month
Top search term
lindt ostern288K searches a year

02 · Price

A sale here is worth €11.60.

Listings sell for €11.60 on average, from €1.18 to €94.68. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 750 to 1,000 of them. At €11.60 that is €9K to €12K a year per listing.

Average price
€11.60under the $15 to $100 sweet spot
Price range
€1.18–€94.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
750–1,000
Revenue per listing a year
€9K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,124 within Geschenkkörbe & Feinkostgeschenke. It carries 689 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
63%
Out of stock, average day
26.1%
Average rank
#1,124in Geschenkkörbe & Feinkostgeschenke
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
689per listing
Listings tracked
108

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ostern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

205

Top-5 brand share

64%

Top 20: 88%

Top-5 click share

20%

Top 20: 51%

Open market

33%

  • Brand 141%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Ostern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.2M800KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 388.9×

Search terms

Top Ostern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt ostern288K/yr
  • ostern865K/yr
  • ostern süßigkeiten437K/yr
  • oster62K/yr
  • milka löffeleier13K/yr
  • osterhasen schokolade155K/yr
  • osterhase138K/yr
  • schokolade ostern84K/yr
  • ostergeschenke erwachsene531K/yr
  • easter30K/yr

Reviews and returns

What reviews say buyers love and hate about Ostern

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschmack insgesamt”
24%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Lecker trotz Preiserhöhung”
A buyer, on “Preis-Leistungs-Verhältnis”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ostern questions

Answered from the same tracked data.