Is oreo profitable to sell on Amazon Germany?

The niche generates €708K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (49/100).

How competitive is the oreo niche?

14 brands and 125 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in oreo?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Geschmack. The return rate is 0.3%.

When does demand for oreo peak?

Demand peaks in Jan–Feb–May–Jun; the busiest month runs 5.8× the quietest.

What does it cost to enter the oreo niche?

Listings span €0.99–€31.73; the average listing price is €11.38 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.

oreo

Skip it

Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Good€708K

€708K/yr · 1.9M searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good€0.99–€31.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.38

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,424.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, oreo is a €708K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

oreo market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: €683K–€910K; units × avg price
Conversion rate: 3.3%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.5%
Avg brand age: 55 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

125

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

11%

Chupa Chups61%
nimm215%
SONGMICS5%
Cool3%
RingConn3%
nimm2 soft2%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 5.8×

Open Trend

Top oreo search terms

chupa chups150K/yr -5.7%5.7% conv.
lutscher104K/yr -7.4%6.2% conv.
lollies84K/yr -10.1%6.8% conv.
chupa chups lutscher60K/yr -5.3%9.2% conv.
loli31K/yr -8.4%0.5% conv.
lutscher großpackung34K/yr -8.6%6.7% conv.
lollies großpackung27K/yr +99.4%7.7% conv.
lolli27K/yr -11.1%6.2% conv.
nimm 2 soft24K/yr -33.6%9.3% conv.
lollipop20K/yr -20.4%2.8% conv.

All search terms

Top oreo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

nimm2 Lolly Fruchtige Lutscher in vier unterschiedlichengeschmackskombinationen zum Naschen für dieganze Familie (1 x 200g Beutel)

nimm2€1.864.7★2,515 rev

Chupa Chups The Best of Lollipop Beutel enthält 120 Lollis in 5 Geschmacksrichtungen Cola Erdbeere Kirsch Apfel geeignet für Geburtstag

Chupa Chups€13.524.6★4,261 rev

Chupa Chups Best of Lutscher-Dose enthält 50 Lollis in 7 Geschmacksrichtungen Cola Apfel Erdbeere und weitere geeignet für Geburtstag 50 x 12g

Chupa Chups€7.514.6★4,676 rev

Chupa Chups Mini Classic Lutscher-Beutel enthält 100 Mini-Lollis Cola Orange Erdbeere Apfel und Kirsche geeignet für Geburtstag 100 x 6g

Chupa Chups€7.324.7★4,102 rev

Chupa Chups Lutscher-Rad Lollipop-Ständer mit 200 Lollis Aufsteller mit 5 leckeren Geschmacksrichtungen geeignet für Kiosk Büro und Geburtstag 200 x 12g

Chupa Chups€31.734.8★5,515 rev

Newest

by launch date

Chupa Chups Stranger Things The Upside Down Lutscher 10 Lollies im Beutel in 4 Sorten limitierte Edition als Geschenk oder für Partys 10 x 12g

Chupa Chups€1.83256 rev

8mo ago

Chupa Chups Stranger Things Lutscher-Rad 200 Lollies in 7 exklusiven Sorten limitiertes Design für Halloween Geburtstage oder als Geschenk 2400g

Chupa Chups€26.7417 rev

8mo ago

SONGMICS Uhrenbeweger Automatik Uhrenbeweger 2 Uhren Uhrenbox Premium-Motor mit LED-Licht verstellbarem Uhrenkissen Schloss 4 Rotationsmodi USB-C-Ladekabel schwarz JWB031B01

SONGMICS€29.45596 rev

1y ago

Tise Splash Pops Luscher Lollis 100 Stück (900g)

Tise Süsswaren€6.7395 rev

1y ago

RingConn Gen 2 Smart Ring Wählen Sie aus 9 Größen (Größe 614) | Finden Sie die perfekte Größe für Ihren Smart Ring

RingConn€0.996,265 rev

1y ago

What buyers say about oreo

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt29%

“Schmeckt”

Qualität insgesamt10%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Beste Lollis zu einem sehr günstigen Preis”

Gesamtgröße9%

“Passt perfekt”

Geschmack7%

“Super Geschmack”

beworben Vs Tatsächliches Produkt6%

“Genau wie auf dem Foto der Produktbeschreibung”

Süße4%

“Fruchtige Kindheit”

Geschenk Zweck3%

“Ideal zum Verschenken oder für die Kinder zum geben”

Eignungsnebel2%

“Antibeschlag funktioniert auch”

Wasserbeständigkeit2%

“Super Schwimmbrille”

What buyers complain about

Gesamtgröße14%

“Kleiner als gedacht”

Qualität insgesamt8%

“Qualität: Das Ganze wirkte, als wäre die Ware völlig falsch oder viel zu heiß gelagert worden”

Geschmack6%

“ohne jegliches Aroma”

Eignungsnebel5%

“Anti-Fog sehr schwach”

Farbe5%

“nur rote Lutscher”

Geschmack insgesamt4%

“Nicht wie damals - Kein Kirschgeschmack”

Haltbarkeit4%

“Dauernd bricht er bei den Kindern”

Mischung/Verhältnis3%

“Mischverhältnis KATASTROPHAL”

Süße3%

“Absoluter Fehlgriff, da die Süße nichtmal”

Materialqualität3%

“Material natürlich den Preis entsprechend nicht ganz hochwertig”

Top return reasons

Gesamtgröße71%

Kratzfestigkeit3%

Auslaufsicher3%

Funktionalität insgesamt3%

Komfort insgesamt2%

Produktzustand2%

Wasserbeständigkeit2%

Farbe2%

Qualität insgesamt1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is oreo profitable to sell on Amazon Germany?: The niche generates €708K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (49/100).
How competitive is the oreo niche?: 14 brands and 125 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in oreo?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Geschmack. The return rate is 0.3%.
When does demand for oreo peak?: Demand peaks in Jan–Feb–May–Jun; the busiest month runs 5.8× the quietest.
What does it cost to enter the oreo niche?: Listings span €0.99–€31.73; the average listing price is €11.38 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.

oreo

oreo market data

Competition & brand share

Demand & seasonality

Top oreo search terms

Top oreo products on Amazon

Top sellers

Newest

Trending

What buyers say about oreo

What buyers love

What buyers complain about

Top return reasons

Common questions

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