Oreo

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €708K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

3.3%

Market size, estimated

€708Ka year

Peak month

January5.8× the quietest month

Top search term

chupa chups150K searches a year

Listings sell for €11.38 on average, from €0.99 to €31.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €11.38 that is €17K to €23K a year per listing.

Average price

€11.38under the $15 to $100 sweet spot

Price range

€0.99–€31.73

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

€17K–€23K

Returns

0.3%of orders · Amazon Germany median 1.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #19 within Süßigkeiten & Knabbereien. It carries 2,425 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#19in Süßigkeiten & Knabbereien

Average rating

4.57 starsAmazon Germany average 4.37 stars

Average reviews

2,425per listing

Listings tracked

31

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months