Oreo
soft demand (-21.0% this quarter) — Oreo doesn't clear our bar today.
Flapen Score
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Is Oreo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Oreo is a €708K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–May–Jun. Verdict: Skip it — 49/100.
Oreo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.0% over the last 90 days and 3.3% of searches end in a purchase.
€708K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Oreo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
nimm2 Lolly Fruchtige Lutscher in vier unterschiedlichengeschmackskombinationen zum Naschen für dieganze Familie (1 x 200g Beutel)
- Price
- €1.86
- Rating
- 4.7/5
- Reviews
- 2,515
- Age
- 11y ago
Chupa Chups The Best of Lollipop Beutel enthält 120 Lollis in 5 Geschmacksrichtungen Cola Erdbeere Kirsch Apfel geeignet für Geburtstag
- Price
- €13.52
- Rating
- 4.6/5
- Reviews
- 4,261
- Age
- 15y ago
Chupa Chups Best of Lutscher-Dose enthält 50 Lollis in 7 Geschmacksrichtungen Cola Apfel Erdbeere und weitere geeignet für Geburtstag 50 x 12g
- Price
- €7.51
- Rating
- 4.6/5
- Reviews
- 4,676
- Age
- 14y ago
Chupa Chups Mini Classic Lutscher-Beutel enthält 100 Mini-Lollis Cola Orange Erdbeere Apfel und Kirsche geeignet für Geburtstag 100 x 6g
- Price
- €7.32
- Rating
- 4.7/5
- Reviews
- 4,102
- Age
- 14y ago
Chupa Chups Lutscher-Rad Lollipop-Ständer mit 200 Lollis Aufsteller mit 5 leckeren Geschmacksrichtungen geeignet für Kiosk Büro und Geburtstag 200 x 12g
- Price
- €31.73
- Rating
- 4.8/5
- Reviews
- 5,515
- Age
- 14y ago
Trending
90-day click momentum
Speedo Biofuse 2.0 Schwimmbrille | Patentierte einfache Anpassung | Anti-Beschlag | Wasserdicht | Verbesserte Passform | Verbesserter Komfort
- Price
- €13.23
- Rating
- 4.6/5
- Reviews
- 14,987
- Age
- 3y ago
RingConn Gen 2 Smart Ring Wählen Sie aus 9 Größen (Größe 614) | Finden Sie die perfekte Größe für Ihren Smart Ring
- Price
- €0.99
- Rating
- 4.1/5
- Reviews
- 6,265
- Age
- 1y ago
SONGMICS Uhrenbeweger Automatik Uhrenbeweger 2 Uhren Uhrenbox Premium-Motor mit LED-Licht verstellbarem Uhrenkissen Schloss 4 Rotationsmodi USB-C-Ladekabel schwarz JWB031B01
- Price
- €29.45
- Rating
- 4.4/5
- Reviews
- 596
- Age
- 1y ago
nimm2 Lolly Fruchtige Lutscher in vier unterschiedlichengeschmackskombinationen zum Naschen für dieganze Familie (1 x 200g Beutel)
- Price
- €1.86
- Rating
- 4.7/5
- Reviews
- 2,515
- Age
- 11y ago
Chupa Chups Stranger Things Lutscher-Rad 200 Lollies in 7 exklusiven Sorten limitiertes Design für Halloween Geburtstage oder als Geschenk 2400g
- Price
- €26.74
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago
Newest
by launch date
Chupa Chups Stranger Things The Upside Down Lutscher 10 Lollies im Beutel in 4 Sorten limitierte Edition als Geschenk oder für Partys 10 x 12g
- Price
- €1.83
- Rating
- 4.7/5
- Reviews
- 256
- Age
- 8mo ago
Chupa Chups Stranger Things Lutscher-Rad 200 Lollies in 7 exklusiven Sorten limitiertes Design für Halloween Geburtstage oder als Geschenk 2400g
- Price
- €26.74
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago
SONGMICS Uhrenbeweger Automatik Uhrenbeweger 2 Uhren Uhrenbox Premium-Motor mit LED-Licht verstellbarem Uhrenkissen Schloss 4 Rotationsmodi USB-C-Ladekabel schwarz JWB031B01
- Price
- €29.45
- Rating
- 4.4/5
- Reviews
- 596
- Age
- 1y ago
Tise Splash Pops Luscher Lollis 100 Stück (900g)
- Price
- €6.73
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
RingConn Gen 2 Smart Ring Wählen Sie aus 9 Größen (Größe 614) | Finden Sie die perfekte Größe für Ihren Smart Ring
- Price
- €0.99
- Rating
- 4.1/5
- Reviews
- 6,265
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
125
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
11%
- Chupa Chups61%
- nimm215%
- SONGMICS5%
- Cool3%
- RingConn3%
- nimm2 soft2%
- Open — no brand owns it (8 brands, 11%)
Oreo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 5.8×
Top Oreo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chupa chups150K/yr
- lutscher104K/yr
- lollies84K/yr
- chupa chups lutscher60K/yr
- loli31K/yr
- lutscher großpackung34K/yr
- lollies großpackung27K/yr
- lolli27K/yr
- nimm 2 soft24K/yr
- lollipop20K/yr
What reviews say buyers love and hate about Oreo
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Schmeckt”
“Super Produkt”
“Beste Lollis zu einem sehr günstigen Preis”
“Passt perfekt”
“Super Geschmack”
What buyers complain about
54% of reviews“Kleiner als gedacht”
“Qualität: Das Ganze wirkte, als wäre die Ware völlig falsch oder viel zu heiß gelagert worden”
“ohne jegliches Aroma”
“Anti-Fog sehr schwach”
“nur rote Lutscher”
Oreo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oreo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
