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Orange

Orange shows low returns (0.4%), but soft demand (-27.6% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46

Market size 12Growth 11Conversion 33Competition 86Returns 98Price range 74Avg price 71Brand share 93Review moat 34Quality gap 76
This niche Category average · 1,367 niches

Is Orange profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Orange is a €47K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 55/100.

Orange: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.6% over the last 90 days and 2.6% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr10K
Search volume / yr-27.6%125K
Conversion rate2.6%
Avg price€14.57

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers46 · 88
Top-5 product click share29%
Open market58%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement69%
New entrants (1y)12· 2 succeeded
Avg rating4.3★
Avg reviews3,116

Top Orange products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

88

Top-5 brand share

42%

Top 20: 79%

Top-5 click share

29%

Top 20: 66%

Open market

54%

  • Generisch24%
  • Amazon Essentials6%
  • AOOWU5%
  • JACKETOWN5%
  • JasGood3%
  • KEFITEVD3%

Orange demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR2.6%Products61Brands46Top 5 Brands42%OOS Rate7.1%Rating4.3★Reviews3,116Avg BSR#185
4K3KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Top Orange search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange74K/yr
  • orangen36K/yr
  • orang15K/yr

What reviews say buyers love and hate about Orange

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Geschmack insgesamt39%

Schmeckt gut nach 🍊 Orange

Geschmack13%

Super Geschmack

Qualität insgesamt9%

Super Qualität

Geruch7%

Dufte

Gesamtgröße5%

Gute Passform

What buyers complain about

52% of reviews
Geschmack insgesamt15%

Nicht so ergiebig wie andere Sorten

Preis-Leistungs-Verhältnis10%

Im Verhältnis zur Grösse ist der Preis dann schon sehr happig

Geruch6%

das Aroma geht.

Geschmack4%

Geschmack top- Preis eher Flop

Qualität insgesamt4%

Billigste Qualität, sofort abgerissen beim Versuch zu tragen

Orange return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Farbe
29%
3Materialqualität
8%
4Qualität insgesamt
5%
5Breite
4%

Common Orange questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange 55/100 on Amazon Germany — Worth a look. The niche generates €47K/yr across 61 tracked products. 2 of 12 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.
Search demand for Orange on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.4× the quietest.