orange
Worth a lookShows low returns (0.4%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€3.18–€48.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.57avg listing price — sweet spot $15–$100
Review moat
Okay3,116.34avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€47K€47K/yr · 125K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, orange is a €47K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
orange market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €117K–€146K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 69%
- Out of stock
- 7.1%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
88
Top-5 brand share
42%
Top 20: 79%
Top-5 click share
29%
Top 20: 66%
Open market
54%
- Generisch24%
- Amazon Essentials6%
- AOOWU5%
- JACKETOWN5%
- JasGood3%
- KEFITEVD3%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -27.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Top orange search terms
- orange74K/yr
- orangen36K/yr
- orang15K/yr
Top orange products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIO Orangen im Netz (1 kg)
Generisch€3.374.6★66 rev
Orangen Netz (2 kg)
Generisch€3.184.7★57 rev
Amazon Essentials Herrenpullover mit Rundhalsausschnitt (erhältlich in Big & Tall) Orange Größe XXL
Amazon Essentials€14.514.2★25,653 rev
AOOWU Hosenträger für Herren Breit 2.5 cm mit sehr Starken 3 Metall Clip 2er Set mit farblich passender Fliege Einstellbar und Elastisch Einheitsgröße für Junge und Mädchen (Orange-rote)
AOOWU€3.574.0★798 rev
*Götterfrucht* Essorange 1 Stk. (0.32 kg)
Generisch€3.224.7★26 rev
Newest
by launch date
Damen Langarm T-Shirt Rundhalsausschnitt Basic Langarmshirt Slim Fit Y2K Top Orange S
STYDAZZ€12.01194 rev
Generisch tegutBio zum kleinen Preis Orangen 1 kg
tegut…€3.7724 rev
Orangen Netz (2 kg)
Generisch€3.1857 rev
APTRO Herren Badehosen Schnelltrocknend Boardshorts Reißverschlusstaschen Badeshorts mit Mesh-Futter Einfarbig Sport Shorts Orange L
APTRO€17.58185 rev
Buff| Schlauchschal Merino Lightweight Männlich Weiblich Erwachsene Multifunktionaler Schal aus 100% Merinowolle Wandern Outdoor Nachhaltig Leicht Schlanke Passform Einheitsgröße Rouge
Buff€14.92183 rev
Trending
90-day click momentumDamen Langarm T-Shirt Rundhalsausschnitt Basic Langarmshirt Slim Fit Y2K Top Orange S
STYDAZZ€12.014.4★
JACKETOWN Poloshirts Herren Kurzarm Atmungsaktives Schnelltrocknend Poloshirts Männer Sommer Knopfleiste T-Shirts Männer Casual Sport Shirt Basic Regular Fit Golf Polohemd (Orange-L)
JACKETOWN€19.974.1★
zitysport Poloshirt Herren Kurzarm Shirt Atmungsaktives Golf Polo Shirt Männer Sommer Shirts Sport Basic Slim Fit Tshirt mit Brusttasche Polohemd(Orange-2XL)
zitysport€22.974.0★
MAGCOMSEN Herren Outdoor Sportshirts Kurzarm T-Shirts Meliert Fitnessshirts Quick Dry Funktionsshirts Herren Leicht Sommer Shirt Atmungsaktiv Laufshirts mit Reflektierender Streifen Orange XXL
MAGCOMSEN€12.404.4★
Amazon Essentials Herrenpullover mit Rundhalsausschnitt (erhältlich in Big & Tall) Orange Größe XXL
Amazon Essentials€14.514.2★
What buyers say about orange
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt gut nach 🍊 Orange”
“Super Geschmack”
“Super Qualität”
“Dufte”
“Gute Passform”
“Echt süß”
“Gut und günstig”
“Orange ist super kräftig”
“Angenehm auf der Haut”
“Gemüse immer frisch”
What buyers complain about
“Nicht so ergiebig wie andere Sorten”
“Im Verhältnis zur Grösse ist der Preis dann schon sehr happig”
“das Aroma geht.”
“Geschmack top- Preis eher Flop”
“Billigste Qualität, sofort abgerissen beim Versuch zu tragen”
“Fällt groß aus”
“Kein Ersatz für normale zuckerfreie Limonade”
“Richt nicht nach Orange”
“Auf keinen Fall süß”
“Leider ganz dünnes Material”
Top return reasons
Common questions
- Is orange profitable to sell on Amazon Germany?
- The niche generates €47K/yr across 61 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the orange niche?
- 46 brands and 88 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in orange?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geruch. The return rate is 0.4%.
- When does demand for orange peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the orange niche?
- Listings span €3.18–€48.55; the average listing price is €14.57 (sweet spot $15–$100). The average incumbent carries 3,116 reviews — the moat a new listing must climb.