Orange
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -27.6% this quarter, so Orange is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 4655
- Market size
- €47K/yr125K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 29%top-5 click share · 46 brands · 88 sellers
Flapen Score
Orange against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Orange is stronger. Inside it, weaker.
Market
The Orange market on Amazon at a glance
Shoppers on Amazon Germany searched for Orange 125K times last year and spent an estimated €47K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €47Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- orange74K searches a year
02 · Price
A sale here is worth €14.57.
Listings sell for €14.57 on average, from €3.18 to €48.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €14.57 that is €1K to €4K a year per listing.
- Average price
- €14.57under the $15 to $100 sweet spot
- Price range
- €3.18–€48.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #185 within Obst & Gemüse. It carries 3,116 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 79%
- Out of stock, average day
- 7.1%
- Average rank
- #185in Obst & Gemüse
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,116per listing
- Listings tracked
- 61
04 · Newcomers
2 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Orange products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
46 rising
Sellers
88
Top-5 brand share
42%
Top 20: 79%
Top-5 click share
29%
Top 20: 66%
Open market
54%
- Brand 124%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Orange search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Orange search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange74K/yr
- orangen36K/yr
- orang15K/yr
Reviews and returns
What reviews say buyers love and hate about Orange
We read the reviews and the return reasons for every product selling here.
“Nicht so ergiebig wie andere Sorten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange questions
Answered from the same tracked data.