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Oliven

Oliven shows low returns (0.1%), but pricing outside the sweet spot ($5.92 avg) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46

Market size 20Growth 33Conversion 77Competition 49Returns 100Price range 42Avg price 16Brand share 27Review moat 95Quality gap 75
This niche Category average · 1,367 niches

Is Oliven profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Oliven is a €79K/yr Amazon Germany market (181K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.

Oliven: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.2% over the last 90 days and 7.4% of searches end in a purchase.

€79K

revenue / yr

Units sold / yr20K
Search volume / yr+6.2%181K
Conversion rate7.4%
Avg price€5.92

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 15
Top-5 product click share56%
Open market11%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement57%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews100

Top Oliven products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

9%

  • Kattus63%
  • Alnatura11%
  • Feinkost Dittmann7%
  • Jean Jartin Oliva del Sol5%
  • ORIGENES DEVOTED TO OUR HERITAGE3%
  • Lyrakis Family2%
  • Open — no brand owns it (6 brands, 9%)

Oliven demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume181KCVR7.4%Products23Brands12Top 5 Brands89%OOS Rate2.8%Rating4.3★Reviews100Avg BSR#91
4K3KJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Oliven search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oliven103K/yr
  • olive22K/yr
  • griechische spezialitäten19K/yr
  • griechische lebensmittel7K/yr
  • spanische oliven6K/yr
  • olives5K/yr
  • schwarze oliven5K/yr
  • oliven schwarz4K/yr
  • eingelegte oliven4K/yr
  • grüne oliven3K/yr

What reviews say buyers love and hate about Oliven

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Geschmack insgesamt60%

habe dort wirklich unglaublich gute Oliven gegessen, deshalb hatte ich hier höhere Erwartungen.

Qualität insgesamt14%

Qualität excellent

Geschmack7%

Super vom Geschmack

Preis-Leistungs-Verhältnis4%

Preiswert

Frische3%

Klasse wie frische

What buyers complain about

71% of reviews
Geschmack insgesamt17%

Warum schmecken diese Oliven so schlecht?

Qualität insgesamt10%

Für Qualität und Quantität zu teuer

Preis-Leistungs-Verhältnis9%

etwas teuer

Gesamtgröße8%

Die Oliven sind sehr klein

Geschmack7%

Geschmack nicht so gut

Common Oliven questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oliven 51/100 on Amazon Germany — Worth a look. The niche generates €79K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +6.2% over the last 90 days.
Search demand for Oliven on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.