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Oliven

Maybe

An estimated 0.1% of orders come back. But products sell for $5.92 on average, outside the sweet spot, so Oliven is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size
€79K/yr181K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
56%top-5 click share · 12 brands · 15 sellers

Flapen Score

Oliven against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Oliven is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oliven market on Amazon at a glance

Shoppers on Amazon Germany searched for Oliven 181K times last year and spent an estimated €79K. The top 5 brands take 89% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
7.4%
Market size, estimated
€79Ka year
Peak month
December1.4× the quietest month
Top search term
oliven103K searches a year

02 · Price

A sale here is worth €5.92.

Listings sell for €5.92 on average, from €1.39 to €24.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €5.92 that is €3K to €4K a year per listing.

Average price
€5.92under the $15 to $100 sweet spot
Price range
€1.39–€24.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #91 within Konserven & Eingelegtes. It carries 100 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
87%
Out of stock, average day
2.8%
Average rank
#91in Konserven & Eingelegtes
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
100per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Oliven products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€8K€12K€16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

15

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

9%

  • Kattus63%
  • Alnatura11%
  • Feinkost Dittmann7%
  • Jean Jartin Oliva del Sol5%
  • ORIGENES DEVOTED TO OUR HERITAGE3%
  • Lyrakis Family2%
  • Open — no brand owns it (6 brands, 9%)

Demand

Oliven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oliven search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oliven103K/yr
  • olive22K/yr
  • griechische spezialitäten19K/yr
  • griechische lebensmittel7K/yr
  • spanische oliven6K/yr
  • olives5K/yr
  • schwarze oliven5K/yr
  • oliven schwarz4K/yr
  • eingelegte oliven4K/yr
  • grüne oliven3K/yr

Reviews and returns

What reviews say buyers love and hate about Oliven

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Warum schmecken diese Oliven so schlecht?”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Oliven questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data