Is oliven profitable to sell on Amazon Germany?

The niche generates €79K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the oliven niche?

12 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in oliven?

Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for oliven peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the oliven niche?

Listings span €1.39–€24.67; the average listing price is €5.92 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

oliven

Worth a look

Shows low returns (0.1%), but pricing outside the sweet spot ($5.92 avg) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible99.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€1.39–€24.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad€79K

€79K/yr · 181K searches

Avg price

Bad€5.92

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, oliven is a €79K/yr Amazon Germany market (181K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

oliven market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €89K–€118K; units × avg price
Conversion rate: 7.4%
Avg BSR: #91
Page quality: 0%
Prime: 87%
Sponsored: 57%
Out of stock: 2.8%
Avg brand age: 63 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Kattus63%
Alnatura11%
Feinkost Dittmann7%
Jean Jartin Oliva del Sol5%
ORIGENES DEVOTED TO OUR HERITAGE3%
Lyrakis Family2%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top oliven search terms

oliven103K/yr +5.3%8.1% conv.
olive22K/yr -9.0%1.0% conv.
griechische spezialitäten19K/yr +75.0%0.4% conv.
griechische lebensmittel7K/yr -20.4%0.1% conv.
spanische oliven6K/yr +31.7%2.2% conv.
olives5K/yr +5.7%7.3% conv.
schwarze oliven5K/yr -2.1%7.1% conv.
oliven schwarz4K/yr +13.2%8.9% conv.
eingelegte oliven4K/yr +18.5%2.2% conv.
grüne oliven3K/yr +3.2%3.9% conv.

All search terms

Top oliven products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kattus - Hojiblanca Oliven mit Thymian und Knoblauch | Grüne Oliven ohne Stein | Im wiederverschließbaren Beutel | 120 g im Beutel

Kattus€2.304.4★216 rev

Kattus - Schwarze Hojiblanca Oliven ohne Stein | Ideal zu Pizza Pasta oder Salaten | 85 g in der Dose

Kattus€1.414.5★187 rev

Kattus - Grüne Hojiblanca Oliven ohne Stein | Verzehrfertige entsteinte spanische Oliven eingelegt in pikanter Salzlake | Für Salate Pasta und Co. | 340 g im Glas

Kattus€2.574.5★45 rev

Kattus - Schwarze Hojiblanca Oliven mit Meersalz | Entsteinte Hojiblanca Oliven mit Olivenöl und Meersalz mariniert | Im wiederverschließbaren Beutel | 120 g im Beutel

Kattus€2.294.4★98 rev

Kattus - Grüne Hojiblanca Oliven ohne Stein | Spanische Oliven entsteint | Ideal zu Pizza Fleisch- oder Fischgerichte | 85 g in der Dose

Kattus€1.404.7★114 rev

Newest

by launch date

Kitchin BIO Mix Oliven ohne Stein (0.18 kg)

Kitchin€2.940 rev

2mo ago

Schwarze Oliven Fleischig & aromatisch Naturgereift nach Sele-Art Ölveredelt Manisa Akhisar 700 g

WeNatur€8.324 rev

4mo ago

Blikas | Grüne & Kalamata Oliven mit Oregano & roter Paprika eingelegt 2 x 250g (500g) | Griechische Olivenmischung

Blikas€8.373 rev

5mo ago

Pappudia Schwarze Kalamata-Oliven ohne Stein (0.15 kg)

Pappudia Handgemacht€3.622 rev

12mo ago

DELIGREECE - Oliven Mix in Salzlake | Mischung aus dunklen Kalamata- und grünen Chalkidiki-Oliven eingelegt in Meersalzlake. Knackige Oliven perfekt als Beilage Vorspeise oder für Salate | 345g

Deligreece€5.807 rev

1y ago

What buyers say about oliven

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt60%

“habe dort wirklich unglaublich gute Oliven gegessen, deshalb hatte ich hier höhere Erwartungen.”

Qualität insgesamt14%

“Qualität excellent”

Geschmack7%

“Super vom Geschmack”

Preis-Leistungs-Verhältnis4%

“Preiswert”

Frische3%

“Klasse wie frische”

Salzgehalt2%

“Nicht zu salzig”

Textur/Konsistenz – insgesamt2%

“Konsistenz: Schön fest, kein Matsch in der Dose.”

Natürliche Inhaltsstoffe1%

“Natur belassen”

Gesamtgröße1%

“Dosengröße ideal für einen Snack - immer vorrätig”

Knusprigkeit1%

“Schöne, große Oliven mit knackigen Mandeln im Innern”

What buyers complain about

Geschmack insgesamt17%

“Warum schmecken diese Oliven so schlecht?”

Qualität insgesamt10%

“Für Qualität und Quantität zu teuer”

Preis-Leistungs-Verhältnis9%

“etwas teuer”

Gesamtgröße8%

“Die Oliven sind sehr klein”

Geschmack7%

“Geschmack nicht so gut”

Hartes Gefühl7%

“sind einfach zu weich”

Salzgehalt5%

“Sehr salzig”

beworben Vs Tatsächliches Produkt4%

“Da liegt ein Irrtum in der Produktbeschreibung”

Kochanleitung2%

Bitter2%

“eher leicht bitter und alt”

Common questions

Is oliven profitable to sell on Amazon Germany?: The niche generates €79K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the oliven niche?: 12 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in oliven?: Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for oliven peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the oliven niche?: Listings span €1.39–€24.67; the average listing price is €5.92 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.