oblaten
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great120.28avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.82avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€1.06–€23.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Market size
Bad€40K€40K/yr · 82K searches
According to Flapen's Amazon Germany niche tracking, oblaten is a €40K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
oblaten market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- €87K–€108K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #693
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 59%
- Out of stock
- 4.2%
- Avg brand age
- 62 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
27
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
43%
Top 20: 91%
Open market
13%
- Küchle37%
- Wetzel20%
- Kolonada Opavia10%
- ostprodukte-versand9%
- Tortenbild6%
- Kolonada5%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -27.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top oblaten search terms
- oblaten47K/yr
- karlsbader oblaten original8K/yr
- karlsbader oblaten9K/yr
- backoblaten15K/yr
- obladen3K/yr
Top oblaten products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)
Wetzel€5.994.5★11 rev
Kolonada Opavia 3er Pack Kolonada Obladen Haselnuss (3 x 175g)
Kolonada Opavia€20.314.6★331 rev
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 3 x 125g (375g)
Wetzel€15.294.8★21 rev
Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g
Küchle€15.694.5★5 rev
Küchle runde Back Oblaten Bio Vegan 70mm 36g pro Packung 3er Pack Esspapier zum Backen von Makronen & Lebkuchen
Küchle€6.824.8★147 rev
Newest
by launch dateKüchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g
Küchle€15.695 rev
Küchle Bio Backoblaten eckig 100 x 145mm im 12er Vorratspack | Vegan | Eckig | Zum Backen von z.B. Gebäck Lebkuchen | Auch für Obstkuchen geeignet | Innen zart außen knusprig | 12 x 40g
Küchle€10.2621 rev
Küchle Bio Backoblaten 70mm im 10er Vorratspack | Vegan | Rund mit 70 mm Durchmesser | Zum Backen von z.B. Lebkuchen | Innen zart außen knusprig | 10 x 36g
Küchle€9.4745 rev
Oblatenpapier für Torten 10 Blatt Esspapier Tortendeko Waffelpapier für Torten Essbar Reispapier Essbar Din A4 Zum Tortenaufleger Bemalen Süßigkeiten
Ourdort€6.30126 rev
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)
Wetzel€5.9911 rev
Trending
90-day click momentum
Dr. Quendt Oblaten Dresdner mit Schoko Creme 150g Feines Gebäck nach über 200 Jahre alter Rezeptur Knusprige Oblaten mit zarter Füllung
ostprodukte-versand€4.924.4★
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 3 x 125g (375g)
Wetzel€15.294.8★
Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g
Küchle€15.694.5★
Karlsbader Oblaten - Schokolade Geschmack (65%)
Tooludic€18.075.0★
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)
Wetzel€5.994.5★
What buyers say about oblaten
What buyers praise and complain about, mined from review topics.What buyers love
“Top produkt”
“Super für größere Lebkuchen”
“Super lecker”
“Passt,”
“Einfache Handhabung”
“Wie erwartet”
“Guter Preis”
“Sehr guter Geschmack”
“Es besteht aus essbaren, veganen Zutaten wie Kartoffelstärke und Olivenöl”
“leicht und machen nicht dick”
What buyers complain about
“Das ist einfach nur zucker”
“Halten keinen Tag durch, da sie schnell gefuttert werden”
“hat massiv nachgelassen”
“Trocken”
“Manche Oblaten waren etwas brüchig/gerissen am Rand”
“Schlechte Qualität”
“Etwas günstiger wäre noch besser”
“Es ist sehr dünn”
Top return reasons
Common questions
- Is oblaten profitable to sell on Amazon Germany?
- The niche generates €40K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the oblaten niche?
- 13 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in oblaten?
- Top complaints mined from reviews: Künstliche Süßstoffe, Haltbarkeit, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- When does demand for oblaten peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the oblaten niche?
- Listings span €1.06–€23.34; the average listing price is €10.82 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.