Oblaten
a small market ($40K/yr) — Oblaten doesn't clear our bar today.
Flapen Score
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Is Oblaten profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Oblaten is a €40K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Oblaten: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.4% over the last 90 days and 4.5% of searches end in a purchase.
€40K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Oblaten products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)
- Price
- €5.99
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Kolonada Opavia 3er Pack Kolonada Obladen Haselnuss (3 x 175g)
- Price
- €20.31
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 7y ago
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 3 x 125g (375g)
- Price
- €15.29
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g
- Price
- €15.69
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 9mo ago
Küchle runde Back Oblaten Bio Vegan 70mm 36g pro Packung 3er Pack Esspapier zum Backen von Makronen & Lebkuchen
- Price
- €6.82
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 2y ago
Trending
90-day click momentum
Dr. Quendt Oblaten Dresdner mit Schoko Creme 150g Feines Gebäck nach über 200 Jahre alter Rezeptur Knusprige Oblaten mit zarter Füllung
- Price
- €4.92
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7y ago
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 3 x 125g (375g)
- Price
- €15.29
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g
- Price
- €15.69
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 9mo ago
Karlsbader Oblaten - Schokolade Geschmack (65%)
- Price
- €18.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)
- Price
- €5.99
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch dateKüchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g
- Price
- €15.69
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 9mo ago
Küchle Bio Backoblaten eckig 100 x 145mm im 12er Vorratspack | Vegan | Eckig | Zum Backen von z.B. Gebäck Lebkuchen | Auch für Obstkuchen geeignet | Innen zart außen knusprig | 12 x 40g
- Price
- €10.26
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 9mo ago
Küchle Bio Backoblaten 70mm im 10er Vorratspack | Vegan | Rund mit 70 mm Durchmesser | Zum Backen von z.B. Lebkuchen | Innen zart außen knusprig | 10 x 36g
- Price
- €9.47
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 9mo ago
Oblatenpapier für Torten 10 Blatt Esspapier Tortendeko Waffelpapier für Torten Essbar Reispapier Essbar Din A4 Zum Tortenaufleger Bemalen Süßigkeiten
- Price
- €6.30
- Rating
- 3.6/5
- Reviews
- 126
- Age
- 10mo ago
Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)
- Price
- €5.99
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
27
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
43%
Top 20: 91%
Open market
13%
- Küchle37%
- Wetzel20%
- Kolonada Opavia10%
- ostprodukte-versand9%
- Tortenbild6%
- Kolonada5%
- Open — no brand owns it (7 brands, 13%)
Oblaten demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top Oblaten search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oblaten47K/yr
- karlsbader oblaten original8K/yr
- karlsbader oblaten9K/yr
- backoblaten15K/yr
- obladen3K/yr
What reviews say buyers love and hate about Oblaten
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Top produkt”
“Super für größere Lebkuchen”
“Super lecker”
“Passt,”
“Einfache Handhabung”
What buyers complain about
78% of reviews“Das ist einfach nur zucker”
“Halten keinen Tag durch, da sie schnell gefuttert werden”
“hat massiv nachgelassen”
“Trocken”
“Manche Oblaten waren etwas brüchig/gerissen am Rand”
Oblaten return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oblaten questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
