nutritional yeast
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good901.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.85avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay€3.52–€21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad€47K€47K/yr · 49K searches
According to Flapen's Amazon Germany niche tracking, nutritional yeast is a €47K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nutritional yeast market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- €42K–€55K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 1.8%
- Avg brand age
- 72 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
33
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
18%
- Bäckerei Spiegelhauer26%
- Alnatura21%
- GROCER PLANET12%
- LOOV9%
- Bon Vegan8%
- Nordic Pure7%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -13.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top nutritional yeast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan
Bäckerei Spiegelhauer€19.344.7★3,383 rev
Alnatura Hefeflocken 100g
Alnatura€3.524.6★426 rev
Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes
GROCER PLANET€8.394.7★798 rev
LOOV Bio nicht angereicherte Nährhefe Flocken Nooch geröstet Vegan ohne Gentechnik Glutenfrei B-Vitamine 227g Ohne Zusatz von Vitaminen Ohne Zuckerzusatz Wiederverschließbarer Beutel
LOOV€19.704.6★1,232 rev
Hefeflocken von Nordic Pure | Nährhefe vegan und glutenfrei | Geeignet zum Kochen und als Alternative für Käse | 350g höchste Qualität auf Melasse Basis
Nordic Pure€12.504.7★229 rev
Newest
by launch date
Coolinario Hefeflocken angereichert 283 5g vegan
Coolinario€14.46104 rev
Inaktive Hefeflocken 1Kg von Green Essence - Nuss Käse Geschmack - vegan - zum Kochen Backen - Alternative für Käse - Hefe Flocken Premium Qualität (2x 500 Gramm)
Green Essence€21.1946 rev
HEFEFLOCKEN 500g - Nutritional Yeast Nährhefe Glutenfrei Vegan Koch & Back Qualität Hefe aus Deutschland von Foozia
Foozia€9.2987 rev
Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes
GROCER PLANET€8.39798 rev
Engevita nicht angereicherte Nährhefe Flocken by Bon Vegan | Premium Nutritional Yeast Flakes 125g | veganer Käseersatz | mit B-Vitaminen | Gentechnikfrei | Glutenfrei | ohne Zusatz von Vitaminen.
Bon Vegan€12.2893 rev
Trending
90-day click momentumCoolinario Hefeflocken angereichert 283 5g vegan
Coolinario€14.464.4★
Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan
Bäckerei Spiegelhauer€19.344.7★
Engevita nicht angereicherte Nährhefe Flocken by Bon Vegan | Premium Nutritional Yeast Flakes 125g | veganer Käseersatz | mit B-Vitaminen | Gentechnikfrei | Glutenfrei | ohne Zusatz von Vitaminen.
Bon Vegan€12.284.3★
Bragg Premium Nutritional Yeast Seasoning 127g
Bragg€15.514.6★
Alnatura Hefeflocken 100g
Alnatura€3.524.6★
What buyers say about nutritional yeast
What buyers praise and complain about, mined from review topics.What buyers love
“schmeckt normal”
“Top Produkt”
“+ vegan + glutenfrei”
“Vielseitige Nährhefe mit gutem Geschmack”
“sogar reich an Protein.”
“Nur der Preis ist auch luxuriös”
“Man bekommt was man bestellt”
“Ein super Produkt, mit dem ich fast täglich koche”
“Sie geben dem Brot den typischen Brotgeschmack”
“erinnert sofort an würzigen Käse”
What buyers complain about
“Schmeckt nach nichts”
“Da ist der Preis eine absolute Unverschämtheit”
“Den Geschmack empfinde ich noch intensive käsiger”
“bitter”
“Einen Stern Abzug wegen der Produktbeschreibung”
“die Flocken sind etwas größer als ich es gerne habe”
“auch wenn der Eindruck des reinen Pulvers eher dumpf”
“Für mich stimmen Beschreibung und Produktqualität nicht überein”
“Riecht etwas muffig”
“Farblich anders als sonst, sehr pulvrig”
Top return reasons
Common questions
- Is nutritional yeast profitable to sell on Amazon Germany?
- The niche generates €47K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the nutritional yeast niche?
- 12 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in nutritional yeast?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- When does demand for nutritional yeast peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the nutritional yeast niche?
- Listings span €3.52–€21.19; the average listing price is €13.85 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.