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Nutella Geschenke

soft demand (-26.3% this quarter) — Nutella Geschenke doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46

Market size 38Growth 12Conversion 79Competition 31Returns 100Price range 81Avg price 81Brand share 12Review moat 91Quality gap 32
This niche Category average · 1,367 niches

Is Nutella Geschenke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nutella Geschenke is a €192K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Nutella Geschenke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 8.1% of searches end in a purchase.

€192K

revenue / yr

Units sold / yr10K
Search volume / yr-26.3%136K
Conversion rate8.1%
Avg price€17.50

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 41
Top-5 product click share66%
Open market5%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement35%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews174

Top Nutella Geschenke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€19K€29K€38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

41

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • Ferrero47%
  • Nutella34%
  • Genussleben6%
  • Italian Gourmet E.R.4%
  • FisGus3%
  • CAPTAIN PLAY3%
  • Open — no brand owns it (2 brands, 2%)

Nutella Geschenke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR8.1%Products17Brands8Top 5 Brands95%OOS Rate4.3%Rating4.6★Reviews174Avg BSR#425
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Top Nutella Geschenke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nutella mini68K/yr
  • mini nutella23K/yr
  • nutella portionspackungen8K/yr
  • nutella mini glas10K/yr
  • mini nutella gläser11K/yr
  • nutella klein6K/yr
  • kleine nutella gläser6K/yr
  • nutella kleine portionen4K/yr

What reviews say buyers love and hate about Nutella Geschenke

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Geschmack insgesamt30%

Super Lecker Nutella Artikel

Geschenk Zweck12%

Ideal für ein kleines Geschenk

Qualität insgesamt10%

Super Qualität

beworben Vs Tatsächliches Produkt10%

sieht genau aus wie auf dem Foto

Preis-Leistungs-Verhältnis9%

Tolles Angebot

What buyers complain about

86% of reviews
Preis-Leistungs-Verhältnis25%

Teuer

Gesamtgröße18%

Kleine Portionen

Geschmack insgesamt14%

Hat nicht geschmeckt

beworben Vs Tatsächliches Produkt14%

Fake-Foto

Umweltfreundlichkeit7%

Umwelt tut es nicht gut

Common Nutella Geschenke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nutella Geschenke 47/100 on Amazon Germany — Skip it. The niche generates €192K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.
Search demand for Nutella Geschenke on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.6× the quietest.