Is nutella adventskalender profitable to sell on Amazon Germany?

The niche generates €0/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (34/100).

How competitive is the nutella adventskalender niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for nutella adventskalender peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2513.2× the quietest.

What does it cost to enter the nutella adventskalender niche?

Listings span €9.65–€54.14; the average listing price is €35.03 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.

nutella adventskalender

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Incredible41

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible€35.03

avg listing price — sweet spot $15–$100

Price range

Great€9.65–€54.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

Market size

Bad€0

€0/yr · 169K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Germany niche tracking, nutella adventskalender is a €0/yr Amazon Germany market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nutella adventskalender market data

Units sold / yr: 6K–8K; avg 1,500–2,000/product
Revenue / yr: €210K–€280K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1,279
Page quality: 0%
Prime: 67%
Sponsored: 0%
Out of stock: 63.1%
Avg brand age: 49 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SWEET BUDDIES62%
Nutella19%
DEPUIS 1999 C.N.E.R. TRADING19%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -27.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2513.2×

Open Trend

Top nutella adventskalender search terms

nutella adventskalender29K/yr +13.5%0.0% conv.
nutella adventskalender 2025110K/yr -42.0%0.0% conv.
adventskalender nutella30K/yr -69.5%0.0% conv.
nutella adventskalender 2024690/yr -50.0%0.0% conv.
adventskalender nutella 2024155/yr +0.0%0.0% conv.

All search terms

Top nutella adventskalender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutella Adventskalender 2025 mit 24 Schoko-Überraschungen 528 g & Duplo Knusperlen 97 5 g Süßigkeiten-Bundle süßes Geschenkset für die Adventszeit ideal für Freunde Familie & Nutella-Liebhaber

SWEET BUDDIES€41.303.6★10 rev

nutella Winterstiefel 2025 - ein festlich dekorierter Stiefel mit beliebten Nutella-Snacks - Geschenk zu Weihnachten Nikolausgeschenk - Weihnachtsdeko & Adventsgeschenk für Familie & Freunde - 209 g

Nutella€9.654.6★97 rev

N.U.T.E.L.L.A. Adventskalender 528g

DEPUIS 1999 C.N.E.R. TRADING€54.144.4★16 rev

Newest

by launch date

Nutella Adventskalender 2025 mit 24 Schoko-Überraschungen 528 g & Duplo Knusperlen 97 5 g Süßigkeiten-Bundle süßes Geschenkset für die Adventszeit ideal für Freunde Familie & Nutella-Liebhaber

SWEET BUDDIES€41.3010 rev

9mo ago

nutella Winterstiefel 2025 - ein festlich dekorierter Stiefel mit beliebten Nutella-Snacks - Geschenk zu Weihnachten Nikolausgeschenk - Weihnachtsdeko & Adventsgeschenk für Familie & Freunde - 209 g

Nutella€9.6597 rev

1y ago