Nutella 5kg

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €199K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

-23.0%

Conversion, latest week

4.4%

Market size, estimated

€199Ka year

Peak month

December2.3× the quietest month

Top search term

nutella 5kg126K searches a year

Listings sell for €24.42 on average, from €4.51 to €46.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €24.42 that is €12K to €18K a year per listing.

Average price

€24.42inside the $15 to $100 sweet spot

Price range

€4.51–€46.07

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

€12K–€18K

Returns

0.1%of orders · Amazon Germany median 1.1%

43% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Geschenkkörbe & Feinkostgeschenke. It carries 2,736 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

29%

Out of stock, average day

0.0%

Average rank

#122in Geschenkkörbe & Feinkostgeschenke

Average rating

4.43 starsAmazon Germany average 4.37 stars

Average reviews

2,736per listing

Listings tracked

7

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months