nutella 5kg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€24.42avg listing price — sweet spot $15–$100
Price range
Great€4.51–€46.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€199K€199K/yr · 186K searches
Review moat
Okay2,735.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nutella 5kg is a €199K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nutella 5kg market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- €147K–€195K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Nutella85%
- your surprise8%
- Genial-Anders5%
- Ferrero3%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -23.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top nutella 5kg search terms
- nutella 5kg126K/yr
- 5kg nutella glas14K/yr
- nutella 10kg12K/yr
- nutella eimer11K/yr
- nutella 3kg9K/yr
- nutella glas xxl6K/yr
- nutella xxl4K/yr
- 3kg nutella3K/yr
- nutella eimer 20 kg3K/yr
Top nutella 5kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nutella Nuss-Nougat-Creme im praktischen 3 kg Eimer cremiger Haselnuss-Schoko-Aufstrich für Brot Backenund Rezepte 1 Eimer (3000 g)
Nutella€22.834.6★8,315 rev
nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte
Nutella€4.514.6★8,315 rev
Nutella Hazlenut Nutella 3kg
Nutella€29.624.6★1,154 rev
Personalisiertes Nutella-Glas - das Highlight für den Frühstückstisch Geburtstagsgeschenk für Männer & Frauen (750 Gramm personalisiertes Etikett)
your surprise€19.904.4★329 rev
Personalisierte Geschenke für Männer Frauen Geschenkidee mit Namen - Eiserne Reserve Gitterkäfig Nutella Glas (1 x 450 g) incl. Notsäge - Papa Mama Geburtstag Hochzeit
Genial-Anders€27.703.7★7 rev
Newest
by launch datePersonalisiertes Nutella-Glas - das Highlight für den Frühstückstisch Geburtstagsgeschenk für Männer & Frauen (750 Gramm personalisiertes Etikett)
your surprise€19.90329 rev
Personalisierte Geschenke für Männer Frauen Geschenkidee mit Namen - Eiserne Reserve Gitterkäfig Nutella Glas (1 x 450 g) incl. Notsäge - Papa Mama Geburtstag Hochzeit
Genial-Anders€27.707 rev
Nutella Hazlenut Nutella 3kg
Nutella€29.621,154 rev
2x Ferrero Nutella Glas Brotaufstrich Schokolade 1000g
Ferrero€20.33107 rev
nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte
Nutella€4.518,315 rev
Trending
90-day click momentumPersonalisierte Geschenke für Männer Frauen Geschenkidee mit Namen - Eiserne Reserve Gitterkäfig Nutella Glas (1 x 450 g) incl. Notsäge - Papa Mama Geburtstag Hochzeit
Genial-Anders€27.703.7★
Nutella 6.6lb Tub by N/A
Nutella€46.074.5★
nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte
Nutella€4.514.6★
nutella Nuss-Nougat-Creme im praktischen 3 kg Eimer cremiger Haselnuss-Schoko-Aufstrich für Brot Backenund Rezepte 1 Eimer (3000 g)
Nutella€22.834.6★
Nutella Hazlenut Nutella 3kg
Nutella€29.624.6★
What buyers say about nutella 5kg
What buyers praise and complain about, mined from review topics.What buyers love
“Nutella schmeckt immer”
“Wird ein Geschenk”
“Top Qualität, super Preis”
“super Preis”
“Alles wie beschrieben”
“Passt”
“Supet”
“XXL sehr lecker und mega ungesund”
“Cremig, schokoladig und einfach lecker”
“Perfekt aufs Brot oder Brötchen – immer wieder gerne”
What buyers complain about
“Der Preis ist zum umfallen”
“Schmeckt eigentlich nur noch nach Zuckercreme, braun eingefärbt”
“mindere Qualität”
“Zucker”
“Falsch gelagert und alt”
“Nicht lange haltbar”
“kein Haselnussgeschmack”
Common questions
- Is nutella 5kg profitable to sell on Amazon Germany?
- The niche generates €199K/yr across 7 tracked products. 90-day search growth is -23.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the nutella 5kg niche?
- 4 brands and 49 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutella 5kg?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
- When does demand for nutella 5kg peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the nutella 5kg niche?
- Listings span €4.51–€46.07; the average listing price is €24.42 (sweet spot $15–$100). The average incumbent carries 2,736 reviews — the moat a new listing must climb.