Nutella

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €643K a year.

Searches, last 12 months

837K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

8.6%

Market size, estimated

€643Ka year

Peak month

December2.5× the quietest month

Top search term

nutella615K searches a year

Listings sell for €8.91 on average, from €2.19 to €28.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €8.91 that is €22K to €27K a year per listing.

Average price

€8.91under the $15 to $100 sweet spot

Price range

€2.19–€28.17

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

€22K–€27K

Returns

0.1%of orders · Amazon Germany median 1.1%

47% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #126 within Konfitüren, Honig & Brotaufstriche. It carries 2,610 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

71%

Out of stock, average day

5.8%

Average rank

#126in Konfitüren, Honig & Brotaufstriche

Average rating

4.45 starsAmazon Germany average 4.37 stars

Average reviews

2,610per listing

Listings tracked

17

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months