Nutella
soft demand (-11.8% this quarter) — Nutella doesn't clear our bar today.
Flapen Score
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Is Nutella profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Nutella is a €643K/yr Amazon Germany market (837K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Nutella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.8% over the last 90 days and 8.6% of searches end in a purchase.
€643K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Nutella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte
- Price
- €4.51
- Rating
- 4.6/5
- Reviews
- 8,315
- Age
- 10y ago
nutella Nuss-Nugat-Creme als Aufstrich oder für leckere Rezepte 1 x 450 g
- Price
- €3.17
- Rating
- 4.6/5
- Reviews
- 8,315
- Age
- 10y ago
nutella Nuss-Nougat-Creme im praktischen 3 kg Eimer cremiger Haselnuss-Schoko-Aufstrich für Brot Backenund Rezepte 1 Eimer (3000 g)
- Price
- €22.83
- Rating
- 4.6/5
- Reviews
- 8,315
- Age
- 12y ago
usy Bundle für nutella peanut (371g / US Import) + usy Block
- Price
- €8.49
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 2mo ago
Ferrero Nutella Portionspackungen 40 x 15 g Nuss-Nougat-Creme Brotaufstrich Spenderbox für Frühstück Buffet und unterwegs
- Price
- €15.23
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 9y ago
Trending
90-day click momentumusy Bundle für nutella peanut (371g / US Import) + usy Block
- Price
- €8.49
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 2mo ago
HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren
- Price
- €5.13
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
Personalisierte Namensetiketten für Nutella Gläser Schokoaufstrich Aufkleber Geschenkidee für Geburtstag Weihnachten Neujahr Feier (Happy Birthday)
- Price
- €6.41
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 3y ago
HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren
- Price
- €4.87
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
nutella Nuss-Nugat-Creme als Aufstrich oder für leckere Rezepte 1 x 450 g
- Price
- €3.17
- Rating
- 4.6/5
- Reviews
- 8,315
- Age
- 10y ago
Newest
by launch dateusy Bundle für nutella peanut (371g / US Import) + usy Block
- Price
- €8.49
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 2mo ago
HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren
- Price
- €4.87
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren
- Price
- €5.13
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
Kaempe Socken für Nutella (36-42) Personalisiert Geschenke für Nutella Tennissocken mit Motiv Fun Geschenk für Freundin
- Price
- €5.97
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 1y ago
Personalisiertes Nutella-Glas - das Highlight für den Frühstückstisch Geburtstagsgeschenk für Männer & Frauen (750 Gramm personalisiertes Etikett)
- Price
- €19.90
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
12%
- Nutella69%
- HUKUMA5%
- Ferrero5%
- usy4%
- WMF3%
- your surprise3%
- Open — no brand owns it (5 brands, 12%)
Nutella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top Nutella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nutella615K/yr
- nutella peanut30K/yr
- nutella geschenke121K/yr
- nutella 1kg30K/yr
- nutella angebot13K/yr
- nutella geschenk10K/yr
- nutella glas6K/yr
- nutella 750g4K/yr
- nutella eis3K/yr
- nutela3K/yr
What reviews say buyers love and hate about Nutella
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Nutella schmeckt immer”
“Super Ware”
“super Preis”
“Wird ein Geschenk”
“Super lecker”
What buyers complain about
78% of reviews“Dafür sind die dann echt zu teuer”
“Schmeckt eigentlich nur noch nach Zuckercreme, braun eingefärbt”
“mindere Qualität”
“kein Haselnussgeschmack”
“Fake-Foto”
Nutella return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nutella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
