Is nuss schokolade profitable to sell on Amazon Germany?

The niche generates €92K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (41/100).

How competitive is the nuss schokolade niche?

13 brands and 48 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in nuss schokolade?

Top complaints mined from reviews: Lagertemperatur, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.

When does demand for nuss schokolade peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the nuss schokolade niche?

Listings span €1.78–€33.11; the average listing price is €10.60 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.

nuss schokolade

Skip it

Weak search conversion (1.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good743.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good€1.78–€33.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.60

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€92K

€92K/yr · 509K searches

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, nuss schokolade is a €92K/yr Amazon Germany market (509K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nuss schokolade market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: €848K–€1.1M; units × avg price
Conversion rate: 1.7%
Avg BSR: #510
Page quality: 0%
Prime: 76%
Sponsored: 76%
Out of stock: 7.2%
Avg brand age: 54 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

merci51%
merci Petits17%
merci lovelies9%
merci together9%
Storck3%
merci Finest Selection3%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top nuss schokolade search terms

merci165K/yr +7.3%5.9% conv.
merci schokolade207K/yr -4.7%5.6% conv.
merci schokolade großpackung59K/yr -25.9%6.0% conv.
merci petits30K/yr -10.2%6.2% conv.
schokolade merci8K/yr +34.8%4.1% conv.
merci großpackung12K/yr -14.8%5.0% conv.
merci chocolate5K/yr +7.2%2.7% conv.
mercy schokolade6K/yr -1.5%6.2% conv.
mercie3K/yr +3.0%6.8% conv.
merci krokant4K/yr -27.7%0.1% conv.

All search terms

Top nuss schokolade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

merci Petits Chocolate Collection 1 x 1000 g (Großpackung) Pralinen-Mix aus nicht gefüllten und gefüllten Schokoladen-Spezialitäten Schokopralinen in praktischer Runddose

merci Petits€15.034.7★2,895 rev

merci Finest Selection Große Vielfalt 1 x 250 g Erlesene Schokoladen-Spezialitäten Gefüllte und nicht gefüllte Pralinen

merci€3.714.7★745 rev

merci together 1 x 175 g Gefüllte Pralinen in fünf Sorten mit Edel-Vollmilchschokolade Schokopralinen zum Teilen & Verschenken

merci together€2.594.7★1,258 rev

merci Finest Selection Große Vielfalt 1 x 675 g Erlesene Schokoladen-Spezialitäten Gefüllte und nicht gefüllte Pralinen

merci€12.994.6★1,920 rev

merci Finest Selection Große Vielfalt 1 x 400 g Erlesene Schokoladen-Spezialitäten Gefüllte und nicht gefüllte Pralinen

merci€7.384.6★1,920 rev

Newest

by launch date

Merci Lovelies Schokolade - Perfekt als Geschenkset für Weihnachten Ostern Muttertag oder Dankeschön - Feine Pralinen in verschiedenen Sorten (3 Stück Merci Lovlies Classic)

SWEETS´N FOOD€17.4412 rev

1y ago

Merci personalisierte Schokolade Geschenkbox - Passen Sie Ihre Feinheiten Auswahl Schokoladenmischung von Merci Schokolade das perfekte Geschenk für Frauen Geschenk für Männer (675 Gramm)

your surprise€29.71212 rev

2y ago

Storck Merci Petits Chocolate Collection I 2 x 1000g I Runddosen I Mix aus einzeln verpackten Schokoladen-Spezialitäten I Feinste Pralinen I 2kg Großpackung

Storck€33.1172 rev

2y ago

merci Finest Selection Yoghurt and Fruit 1 x 250 g Erlesene Schokoladen-Spezialitäten mit Joghurt und Frucht Gefüllte Pralinen in Limited Edition

merci€4.63122 rev

3y ago

merci lovelies Classic 1 x 185 g Pralinen-Schachtel mit 5 gefüllten Schokoladen-Spezialitäten Schokokugeln zum Teilen & Verschenken

merci lovelies€3.161,274 rev

4y ago

What buyers say about nuss schokolade

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt47%

“Schmeckt super”

Geschenk Zweck12%

“Ideal auch zum verschenken”

Qualität insgesamt10%

“Super Ware”

Geschmack8%

“Guter Geschmack”

Preis-Leistungs-Verhältnis6%

“Top Preis/Leistung”

Süße5%

“merci lovelies Creamy”

beworben Vs Tatsächliches Produkt2%

“Wie erwartet”

Mischung/Verhältnis2%

“super Mischung”

Gesamtgröße2%

“Passt”

Knusprigkeit1%

“Merci Crisp< Seletiion”

What buyers complain about

Lagertemperatur15%

“war offensichtlich angeschmolzen”

Preis-Leistungs-Verhältnis12%

“der Preis????😱”

Geschmack11%

“Bin vom Geschmack enttäuscht”

Geschmack insgesamt9%

“Schmeckt”

Abgestanden/verfault/verwöhnt8%

“Uralte Schokolade”

Haltbarkeit7%

“MHD in einer Woche erreicht”

Süße5%

“schmeckt gut nicht zu süß”

Qualität insgesamt5%

“Ganz schlechte Qualität”

Farbverblassen/Verfärbung3%

“Komplett mit weißen Flecken überzogen und ungenießbar”

Produktzustand2%

“Bei allen Merci-Packungen war eine Seite der Schachtel geöffnet”

Common questions

Is nuss schokolade profitable to sell on Amazon Germany?: The niche generates €92K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (41/100).
How competitive is the nuss schokolade niche?: 13 brands and 48 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in nuss schokolade?: Top complaints mined from reviews: Lagertemperatur, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
When does demand for nuss schokolade peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the nuss schokolade niche?: Listings span €1.78–€33.11; the average listing price is €10.60 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.