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Nuss Nougat Creme

Fail

Demand is soft, at -14.4% this quarter, so Nuss Nougat Creme is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€814K/yr1.1M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
70%top-5 click share · 13 brands · 78 sellers

Flapen Score

Nuss Nougat Creme against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Nuss Nougat Creme is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuss Nougat Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Nuss Nougat Creme 1.1M times last year and spent an estimated €814K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Jun–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €814K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
7.8%
Market size, estimated
€814Ka year
Peak month
November7.6× the quietest month
Top search term
nutella615K searches a year

02 · Price

A sale here is worth €9.53.

Listings sell for €9.53 on average, from €2.19 to €29.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €9.53 that is €29K to €38K a year per listing.

Average price
€9.53under the $15 to $100 sweet spot
Price range
€2.19–€29.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
€29K–€38K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #103 within Konfitüren, Honig & Brotaufstriche. It carries 2,392 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
74%
Out of stock, average day
5.2%
Average rank
#103in Konfitüren, Honig & Brotaufstriche
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
2,392per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Nuss Nougat Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

13 flat

Sellers

78

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Brand 170%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 14%)

Demand

Nuss Nougat Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Nuss Nougat Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutella615K/yr
  • nutella 5kg126K/yr
  • nutella peanut30K/yr
  • nutella geschenke121K/yr
  • nutella 1kg30K/yr
  • nuss nougat creme22K/yr
  • nocciolata18K/yr
  • schokocreme18K/yr
  • nutella angebot13K/yr
  • 5kg nutella glas14K/yr

Reviews and returns

What reviews say buyers love and hate about Nuss Nougat Creme

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Geschmack insgesamt”
24%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“teuer”
A buyer, on “Preis-Leistungs-Verhältnis”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nuss Nougat Creme questions

Answered from the same tracked data.