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nuss nougat creme

Skip it

Soft demand (-14.4% this quarter) — this niche doesn't clear our bar today.

Market size 73Growth 18Conversion 78Competition 25Returns 100Price range 53Avg price 29Brand share 37Review moat 41Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Market size

Good€814K

€814K/yr · 1.1M searches

Price range

Good€2.19–€29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,391.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay€9.53

avg listing price — sweet spot $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, nuss nougat creme is a €814K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Jun–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nuss nougat creme market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
€572K–€762K
units × avg price
Conversion rate
7.8%
Avg BSR
#103
Page quality
0%
Prime
74%
Sponsored
47%
Out of stock
5.2%
Avg brand age
53 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 flat

Sellers

78

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Nutella70%
  • HUKUMA4%
  • your surprise3%
  • usy3%
  • Schwartau3%
  • WMF3%
  • Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Nov, Dec · busiest ÷ quietest = 7.6×

Top nuss nougat creme search terms

  • nutella615K/yr
  • nutella 5kg126K/yr
  • nutella peanut30K/yr
  • nutella geschenke121K/yr
  • nutella 1kg30K/yr
  • nuss nougat creme22K/yr
  • nocciolata18K/yr
  • schokocreme18K/yr
  • nutella angebot13K/yr
  • 5kg nutella glas14K/yr
All search terms

Top nuss nougat creme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€81K20%€163K30%€244K40%€325K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about nuss nougat creme

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt47%

“Nutella schmeckt immer”

Qualität insgesamt10%

“Super Ware”

Geschenk Zweck6%

“Wird ein Geschenk”

Geschmack5%

“Super lecker”

Preis-Leistungs-Verhältnis5%

“super Preis”

Backen4%

“Für Lotus Kuchen optimal”

beworben Vs Tatsächliches Produkt4%

“alles bestens, genau wie beschrieben”

Süße3%

“Supet”

Gesamtgröße2%

“Passt”

Textur/Konsistenz – insgesamt2%

“Konsistenz ist wirklich top”

What buyers complain about

Preis-Leistungs-Verhältnis24%

“teuer”

Geschmack insgesamt14%

“Schmeckt eigentlich nur noch nach Zuckercreme, braun eingefärbt”

Qualität insgesamt8%

“mindere Qualität”

Geschmack8%

“kein Haselnussgeschmack”

Gesamtgröße7%

“klein”

beworben Vs Tatsächliches Produkt5%

“Fake-Foto”

Süße4%

“Zucker”

Produktzustand3%

“Leider bereits offen gewesen”

Stärke3%

“Unvollstandig,”

Knusprigkeit1%

“der crunch fehlt!”

Top return reasons

Qualität insgesamt20%
Gesamtgröße20%
Produktzustand20%
Geschenk Zweck20%
Defekt Material/Teile20%

Common questions

Is nuss nougat creme profitable to sell on Amazon Germany?
The niche generates €814K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (49/100).
How competitive is the nuss nougat creme niche?
13 brands and 78 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in nuss nougat creme?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
When does demand for nuss nougat creme peak?
Demand peaks in Feb–Jun–Nov–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the nuss nougat creme niche?
Listings span €2.19–€29.62; the average listing price is €9.53 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.