How competitive is the Nürnberger Lebkuchen Truhe niche on Amazon Germany?

5 brands and 21 sellers compete in Nürnberger Lebkuchen Truhe on Amazon Germany. The top 5 Nürnberger Lebkuchen Truhe products take 59% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Nürnberger Lebkuchen Truhe niche?

Nürnberger Lebkuchen Truhe sells for €18.40 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.89–€40.03. The average incumbent carries 180 reviews — the moat a new listing must climb.

Nürnberger Lebkuchen Truhe

brand-locked demand (top 5 brands take 100% of clicks) — Nürnberger Lebkuchen Truhe doesn't clear our bar today.

Flapen Score

Skip it

Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46

This niche Category average · 1,367 niches

Is Nürnberger Lebkuchen Truhe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nürnberger Lebkuchen Truhe is a €26K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Nürnberger Lebkuchen Truhe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.1% over the last 90 days and 1.7% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr3K

Search volume / yr-48.1%84K

Conversion rate1.7%

Avg price€18.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 21

Top-5 product click share59%

Open market0%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 20 products

Top Nürnberger Lebkuchen Truhe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LAMBERTZ 758091 Lambertz Composition 1 0 Kg

Price: €21.48
Rating: 4.0/5
Reviews: 64
Age: 13y ago

Lambertz Compliments 4 x 500gr Gebäckmischung in 2kg Office Box

Price: €21.66
Rating: 4.4/5
Reviews: 196
Age: 9y ago

Henry Lambertz Gebäckmischung Beste Auswahl Dose 1000 g

Price: €19.83
Rating: 4.3/5
Reviews: 830
Age: 6y ago

Lambertz Gebäckmischung 2. Wahl gute bunte Mischung mit und ohne Zartbitter und Vollmilch Gebäck 1000g

Price: €11.61
Rating: 3.8/5
Reviews: 418
Age: 2y ago

Lambertz Gebäckmischung II Wahl mit Zartbitter Vollmilch und weißer schoko 1000g x 3

Price: €22.14
Rating: 3.6/5
Reviews: 396
Age: 5y ago

Newest

by launch date

Aachener Printen + Köstlichkeiten Weihnachtsmischung mind. 6+ verschiedene Spezialitäten Lose Ware 1kg

Price: €9.20
Rating: 4.0/5
Reviews: 67
Age: 1y ago

Lambertz Florentines Mix Gebäckmischung 3er Pack (3x150g Packung) + usy Block

Price: €12.20
Rating: 4.2/5
Reviews: 8
Age: 2y ago

Lambertz Gebäckmischung 2. Wahl gute bunte Mischung mit und ohne Zartbitter und Vollmilch Gebäck 1000g

Price: €11.61
Rating: 3.8/5
Reviews: 418
Age: 2y ago

Lambertz SCHOKO Gebäckmischung 1kg Bruchware 2.Wahl

Price: €11.30
Rating: 3.9/5
Reviews: 159
Age: 2y ago

5 gemischte Elisen Lebkuchen in der Dose - Motiv Nürnberg - Silber - ideal als Geschenk zu Weihnachten

Price: €17.24
Rating: 4.7/5
Reviews: 30
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Lambertz82%
Generic10%
Generisch6%
usy1%
Lebkuchen Welt1%
Open — no brand owns it (0%)

Nürnberger Lebkuchen Truhe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR1.7%Products20Brands5Top 5 Brands100%OOS Rate45.0%Rating4.0★Reviews180Avg BSR#441

Top Nürnberger Lebkuchen Truhe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lambertz27K/yr -46.7%1.3% conv.
lambertz gebäckmischung13K/yr -35.6%3.9% conv.
lambertz lebkuchen9K/yr -75.2%0.9% conv.
nürnberger lebkuchen box6K/yr -57.6%0.0% conv.
lebkuchen dose7K/yr -64.9%1.1% conv.
nürnberger lebkuchen truhe11K/yr -47.0%0.0% conv.
schmidt lebkuchen nürnberg5K/yr -86.6%0.0% conv.
elisen lebkuchen -bruch-2K/yr -85.5%0.0% conv.
lebkuchen bruchware3K/yr -99.6%0.0% conv.

What reviews say buyers love and hate about Nürnberger Lebkuchen Truhe

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geschmack insgesamt40%

“Super lecker”

Mischung/Verhältnis13%

“sehr gute Mischung,”

Qualität insgesamt13%

“Qualität top, Auswahl geht so”

Backen9%

“Ansonsten sind die kekse sehr gut”

Frische7%

“relativ frische Ware,”

What buyers complain about

84% of reviews

Preis-Leistungs-Verhältnis21%

“Schade, ums Geld für NICHTS”

Geschmack insgesamt15%

“Ware schmeckt extrem alt”

Qualität insgesamt10%

“Leider sehr schlechte Qualität”

Abgestanden/verfault/verwöhnt9%

“Ware schmeckt extrem alt”

beworben Vs Tatsächliches Produkt8%

“Was man bekommt hat mit den Fotos absolut nichts zu tun”

Common Nürnberger Lebkuchen Truhe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nürnberger Lebkuchen Truhe 42/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 20 tracked products. Search demand moved -48.1% over the last 90 days.

Nürnberger Lebkuchen Truhe buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.