How competitive is the Nougat niche on Amazon Germany?

26 brands and 57 sellers compete in Nougat on Amazon Germany. The top 5 Nougat products take 28% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Nougat?

Nougat buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Nougat niche?

Nougat sells for €16.52 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.74–€95.18. The average incumbent carries 337 reviews — the moat a new listing must climb.

Nougat

Nougat shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46

This niche Category average · 1,367 niches

Is Nougat profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nougat is a €250K/yr Amazon Germany market (371K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Nougat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.3% over the last 90 days and 4.1% of searches end in a purchase.

€250K

revenue / yr

Units sold / yr30K

Search volume / yr-34.3%371K

Conversion rate4.1%

Avg price€16.52

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers26 · 57

Top-5 product click share28%

Open market29%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 55 products

Top Nougat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Viba Classic Nougat Stange 16 x 50 g Zartschmelzender Haselnussnougat mit 34% Haselnüssen Vorratspack

Price: €23.73
Rating: 4.7/5
Reviews: 427
Age: 12y ago

5er Pack Viba Schicht-Nougat (5 x 40 g) Nougat hell-dunkel fein & zartschmelzend Nougatriegel

Price: €8.65
Rating: 4.5/5
Reviews: 363
Age: 12y ago

Viba Süße Geschenkbox 70 kleine Minis Nougat Geschenkpackung 700 g

Price: €28.03
Rating: 4.8/5
Reviews: 179
Age: 5y ago

Viba Edel Nougat Selection Classic Royal Schicht

Price: €11.72
Rating: 4.7/5
Reviews: 80
Age: 7y ago

Niederegger Nougat-Herzen 125 g

Price: €5.90
Rating: 4.3/5
Reviews: 231
Age: 5y ago

Newest

by launch date

HACHEZ Glücksmomente Klassischer Nougat 112g 10 zartschmelzende Nougat Pralinés aus feinem Edelkakao einzeln verpackte Milchschokoladen Pralinen für besondere Genussmomente

Price: €4.90
Rating: 4.5/5
Reviews: 14
Age: 10mo ago

Viba Nougat Creme Royal Palmölfrei 375 g Helle Haselnuss Nougat Creme mit 17% Haselnüssen & Bourbon Vanille cremiger Brotaufstrich Backen Dippen zart schmelzend & intensiv-nussig

Price: €9.34
Rating: 4.6/5
Reviews: 21
Age: 1y ago

Viba Nougat Stangen/Riegel im Karton (20 x 40g Schicht-Riegel)

Price: €30.17
Rating: 4.4/5
Reviews: 47
Age: 1y ago

Lindt Schokolade | Pralinés Nougat Schachtel | 125g | 12 Pralinen in zartschmelzenden Nuss-Nougat Kreationen in 7 Sorten | Pralinen-Schokoladen-Geschenk

Price: €8.44
Rating: 5.0/5
Reviews: 31
Age: 2y ago

Monty Bojangles Magnificent Nougat Schokolade 9 Stück 135 g 9 Sorten Luxuriöse Italienische Spezialitäten aus Nougat 9 Geschmacksrichtungen Auswahl Italienische Süßigkeiten

Price: €10.50
Rating: 4.5/5
Reviews: 103
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

28%

Top 20: 71%

Open market

25%

Viba33%
Niederegger19%
ostprodukte-versand8%
Lindt6%
merci4%
Hachez4%

Nougat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume371KCVR4.1%Products55Brands26Top 5 Brands71%OOS Rate15.2%Rating4.5★Reviews337Avg BSR#302

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Nougat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nougat131K/yr -33.5%4.3% conv.
viba nougat44K/yr -40.2%5.3% conv.
nougat schokolade38K/yr -31.3%5.5% conv.
nougat pralinen30K/yr -25.8%6.5% conv.
nougat geschenkset17K/yr -12.8%5.9% conv.
schichtnougat18K/yr -42.0%5.0% conv.
viba15K/yr -34.6%3.3% conv.
lindt nougat22K/yr -62.4%2.8% conv.
nugat11K/yr -30.9%3.8% conv.
viba nougat geschenkset8K/yr -31.1%6.5% conv.

What reviews say buyers love and hate about Nougat

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geschmack insgesamt46%

“YUMMY”

Qualität insgesamt10%

“Super Qualität”

Geschmack8%

“Super Geschmack”

Süße8%

“Franconua CHOCOLAT NO SUGAR”

Geschenk Zweck6%

“Hochwertige Pralinen – ideal zum Genießen oder Verschenken”

What buyers complain about

67% of reviews

Geschmack insgesamt14%

“Schmeckt Null nach Nugat”

Preis-Leistungs-Verhältnis12%

“Klein und Teuer”

Lagertemperatur10%

“war komplett zerschmolzen”

Süße8%

“No Sugar heißt wohl doch Zucker”

Abgestanden/verfault/verwöhnt6%

“schmeckte sehr alt, ungenießbar”

Common Nougat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nougat 57/100 on Amazon Germany — Worth a look. The niche generates €250K/yr across 55 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -34.3% over the last 90 days.