Nougat
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -34.3% this quarter, so Nougat is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 4657
- Market size
- €250K/yr371K searches / yr
- 90-day growth
- -34.3%search demand this quarter
- Competition
- 28%top-5 click share · 26 brands · 57 sellers
Flapen Score
Nougat against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Nougat is stronger. Inside it, weaker.
Market
The Nougat market on Amazon at a glance
Shoppers on Amazon Germany searched for Nougat 371K times last year and spent an estimated €250K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €250K a year.
- Searches, last 12 months
- 371K
- Growth, 90 days vs prior 90
- -34.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- €250Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- nougat131K searches a year
02 · Price
A sale here is worth €16.52.
Listings sell for €16.52 on average, from €1.74 to €95.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €16.52 that is €4K to €8K a year per listing.
- Average price
- €16.52inside the $15 to $100 sweet spot
- Price range
- €1.74–€95.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #302 within Geschenkkörbe & Feinkostgeschenke. It carries 337 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 75%
- Out of stock, average day
- 15.2%
- Average rank
- #302in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 337per listing
- Listings tracked
- 55
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Nougat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Viba Classic Nougat Stange 16 x 50 g Zartschmelzender Haselnussnougat mit 34% Haselnüssen Vorratspack
- Price
- €23.73
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 12y ago

5er Pack Viba Schicht-Nougat (5 x 40 g) Nougat hell-dunkel fein & zartschmelzend Nougatriegel
- Price
- €8.65
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 12y ago

Viba Süße Geschenkbox 70 kleine Minis Nougat Geschenkpackung 700 g
- Price
- €28.03
- Rating
- 4.8/5
- Reviews
- 179
- Age
- 5y ago

Viba Edel Nougat Selection Classic Royal Schicht
- Price
- €11.72
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 7y ago

Niederegger Nougat-Herzen 125 g
- Price
- €5.90
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 5y ago
Trending
estimated 90-day click momentum
HACHEZ Glücksmomente Klassischer Nougat 112g 10 zartschmelzende Nougat Pralinés aus feinem Edelkakao einzeln verpackte Milchschokoladen Pralinen für besondere Genussmomente
- Price
- €4.90
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 10mo ago

Niederegger Sahne Nougat 100g
- Price
- €4.06
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 4y ago

Niederegger | Nougat-Selektion | 1x 200g | Sorten Sahne Nuss Knusperwaffel & Schichtnougat | Umhüllt von Vollmilch-Schokolade | Nougat Präsent
- Price
- €8.97
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 4y ago

Viba Goldbarren Schicht-Nougat 180 g | Block aus hellem & dunklem Haselnussnougat | Geschenkidee für Nougat-Liebhaber
- Price
- €9.17
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 3y ago

frankonia CHOCOLAT NO SUGAR ADDED Nougat Schokolade glutenfrei 100 g
- Price
- €1.87
- Rating
- 4.5/5
- Reviews
- 3,029
- Age
- 7y ago
Newest
by launch date
HACHEZ Glücksmomente Klassischer Nougat 112g 10 zartschmelzende Nougat Pralinés aus feinem Edelkakao einzeln verpackte Milchschokoladen Pralinen für besondere Genussmomente
- Price
- €4.90
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 10mo ago

Viba Nougat Creme Royal Palmölfrei 375 g Helle Haselnuss Nougat Creme mit 17% Haselnüssen & Bourbon Vanille cremiger Brotaufstrich Backen Dippen zart schmelzend & intensiv-nussig
- Price
- €9.34
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Viba Nougat Stangen/Riegel im Karton (20 x 40g Schicht-Riegel)
- Price
- €30.17
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

Lindt Schokolade | Pralinés Nougat Schachtel | 125g | 12 Pralinen in zartschmelzenden Nuss-Nougat Kreationen in 7 Sorten | Pralinen-Schokoladen-Geschenk
- Price
- €8.44
- Rating
- 5.0/5
- Reviews
- 31
- Age
- 2y ago

Monty Bojangles Magnificent Nougat Schokolade 9 Stück 135 g 9 Sorten Luxuriöse Italienische Spezialitäten aus Nougat 9 Geschmacksrichtungen Auswahl Italienische Süßigkeiten
- Price
- €10.50
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
57
Est. top-5 brand share
71%
Top 20: 98%
Est. top-5 click share
28%
Top 20: 71%
Open market
25%
- Viba33%
- Niederegger19%
- ostprodukte-versand8%
- Lindt6%
- merci4%
- Hachez4%
Demand
Nougat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Nougat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nougat131K/yr
- viba nougat44K/yr
- nougat schokolade38K/yr
- nougat pralinen30K/yr
- nougat geschenkset17K/yr
- schichtnougat18K/yr
- viba15K/yr
- lindt nougat22K/yr
- nugat11K/yr
- viba nougat geschenkset8K/yr
Reviews and returns
What reviews say buyers love and hate about Nougat
We read the reviews and the return reasons for every product selling here.
“Schmeckt Null nach Nugat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nougat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









