Is nougat profitable to sell on Amazon Germany?

The niche generates €250K/yr across 55 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the nougat niche?

26 brands and 57 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in nougat?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.

When does demand for nougat peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the nougat niche?

Listings span €1.74–€95.18; the average listing price is €16.52 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.

nougat

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Great€1.74–€95.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great336.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€16.52

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€250K

€250K/yr · 371K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, nougat is a €250K/yr Amazon Germany market (371K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nougat market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: €413K–€496K; units × avg price
Conversion rate: 4.1%
Avg BSR: #302
Page quality: 0%
Prime: 75%
Sponsored: 47%
Out of stock: 15.2%
Avg brand age: 69 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

28%

Top 20: 71%

Open market

25%

Viba33%
Niederegger19%
ostprodukte-versand8%
Lindt6%
merci4%
Hachez4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top nougat search terms

nougat131K/yr -33.5%4.3% conv.
viba nougat44K/yr -40.2%5.3% conv.
nougat schokolade38K/yr -31.3%5.5% conv.
nougat pralinen30K/yr -25.8%6.5% conv.
nougat geschenkset17K/yr -12.8%5.9% conv.
schichtnougat18K/yr -42.0%5.0% conv.
viba15K/yr -34.6%3.3% conv.
lindt nougat22K/yr -62.4%2.8% conv.
nugat11K/yr -30.9%3.8% conv.
viba nougat geschenkset8K/yr -31.1%6.5% conv.

All search terms

Top nougat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viba Classic Nougat Stange 16 x 50 g Zartschmelzender Haselnussnougat mit 34% Haselnüssen Vorratspack

Viba€23.734.7★427 rev

5er Pack Viba Schicht-Nougat (5 x 40 g) Nougat hell-dunkel fein & zartschmelzend Nougatriegel

Viba€8.654.5★363 rev

Viba Süße Geschenkbox 70 kleine Minis Nougat Geschenkpackung 700 g

Viba€28.034.8★179 rev

Viba Edel Nougat Selection Classic Royal Schicht

ostprodukte-versand€11.724.7★80 rev

Niederegger Nougat-Herzen 125 g

Niederegger€5.904.3★231 rev

Newest

by launch date

HACHEZ Glücksmomente Klassischer Nougat 112g 10 zartschmelzende Nougat Pralinés aus feinem Edelkakao einzeln verpackte Milchschokoladen Pralinen für besondere Genussmomente

Hachez€4.9014 rev

10mo ago

Viba Nougat Creme Royal Palmölfrei 375 g Helle Haselnuss Nougat Creme mit 17% Haselnüssen & Bourbon Vanille cremiger Brotaufstrich Backen Dippen zart schmelzend & intensiv-nussig

Viba€9.3421 rev

1y ago

Viba Nougat Stangen/Riegel im Karton (20 x 40g Schicht-Riegel)

SWEET BUDDIES€30.1747 rev

1y ago

Lindt Schokolade | Pralinés Nougat Schachtel | 125g | 12 Pralinen in zartschmelzenden Nuss-Nougat Kreationen in 7 Sorten | Pralinen-Schokoladen-Geschenk

Lindt€8.4431 rev

2y ago

Monty Bojangles Magnificent Nougat Schokolade 9 Stück 135 g 9 Sorten Luxuriöse Italienische Spezialitäten aus Nougat 9 Geschmacksrichtungen Auswahl Italienische Süßigkeiten

Monty Bojangles€10.50103 rev

3y ago

What buyers say about nougat

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt46%

“YUMMY”

Qualität insgesamt10%

“Super Qualität”

Geschmack8%

“Super Geschmack”

Süße8%

“Franconua CHOCOLAT NO SUGAR”

Geschenk Zweck6%

“Hochwertige Pralinen – ideal zum Genießen oder Verschenken”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung passt optimal”

beworben Vs Tatsächliches Produkt2%

“wie immer”

Weiches Gefühl1%

“Cremig”

Knusprigkeit1%

“Schön crunch”

Backen1%

“Leckeres Nougat - Zum Kuchenbacken fast zu schade”

What buyers complain about

Geschmack insgesamt14%

“Schmeckt Null nach Nugat”

Preis-Leistungs-Verhältnis12%

“Klein und Teuer”

Lagertemperatur10%

“war komplett zerschmolzen”

Süße8%

“No Sugar heißt wohl doch Zucker”

Abgestanden/verfault/verwöhnt6%

“schmeckte sehr alt, ungenießbar”

Geschmack5%

“sind geschmacklich nicht vergleichbar”

Qualität insgesamt4%

“Für so eine Qualität dann doch zu teuer”

Hartes Gefühl3%

“ziemlich hard”

beworben Vs Tatsächliches Produkt2%

“Ganz schöne Irreführung zum Foto”

Gesamtgröße2%

“.allerdings mit 49 g auch winzig klein”

Common questions

Is nougat profitable to sell on Amazon Germany?: The niche generates €250K/yr across 55 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the nougat niche?: 26 brands and 57 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in nougat?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.
When does demand for nougat peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the nougat niche?: Listings span €1.74–€95.18; the average listing price is €16.52 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.