Nilpferd
FailDemand is soft, at -16.4% this quarter, so Nilpferd is a Fail.
- Flapen Score
- 40 / 100Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 4640
- Market size
- €119K/yr167K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 53 sellers
Flapen Score
Nilpferd against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Nilpferd is stronger. Inside it, weaker.
Market
The Nilpferd market on Amazon at a glance
Shoppers on Amazon Germany searched for Nilpferd 167K times last year and spent an estimated €119K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 5.6%
- Market size, estimated
- €119Ka year
- Top search term
- happy hippo41K searches a year
02 · Price
A sale here is worth €12.78.
Listings sell for €12.78 on average, from €1.95 to €36.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €12.78 that is €10K to €13K a year per listing.
- Average price
- €12.78under the $15 to $100 sweet spot
- Price range
- €1.95–€36.84
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €10K–€13K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #631 within Süßigkeiten & Knabbereien. It carries 1,494 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 67%
- Out of stock, average day
- 3.1%
- Average rank
- #631in Süßigkeiten & Knabbereien
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,494per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Nilpferd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
kinder Happy Hippo Kakao - 1 Packung mit je 5 Einzelriegeln à 20 7g
- Price
- €1.95
- Rating
- 4.6/5
- Reviews
- 650
- Age
- 2y ago

kinder Happy Hippo Kakao - 1 Packung mit je 28 Einzelriegeln à 20 7g
- Price
- €10.35
- Rating
- 4.6/5
- Reviews
- 650
- Age
- 2y ago

kinder Happy Hippo Haselnuss - 1 Packung mit je 5 Einzelriegeln à 20 7g
- Price
- €2.03
- Rating
- 4.6/5
- Reviews
- 650
- Age
- 2y ago

NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm
- Price
- €4.40
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 1y ago

Kinder Cards - 30 Packungen mit je 2 Waffeln im Keksformat (30 x 25 6 g)
- Price
- €15.20
- Rating
- 4.6/5
- Reviews
- 2,817
- Age
- 8y ago
Trending
estimated 90-day click momentum
Hippo Ohrstecker für Frauen Sterling Silber Niedliche Tier Hippo Leverback Ohrringe Schmuck Geschenk für Mädchen (Nilpferd)
- Price
- €30.24
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 2y ago

Dedoles Socken Unisex Damen Herren & Kinder Baumwolle viele lustige Designs 1 Paar Geschenk links rechts verschieden Farbe Türkis Motiv Schwimmendes Nilpferd Gr. 43-46
- Price
- €7.47
- Rating
- 4.7/5
- Reviews
- 6,905
- Age
- 3y ago

NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm
- Price
- €4.40
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 1y ago

Spox Sox Casual Unisex - lustige verrückte bunte Socken für Damen und Herren Gr. 40-43 Nilpferd
- Price
- €9.23
- Rating
- 4.7/5
- Reviews
- 2,321
- Age
- 12mo ago

Dedoles Socken Unisex Damen Herren & Kinder Baumwolle viele lustige Designs 1 Paar Geschenk links rechts verschieden Farbe Türkis Motiv Schwimmendes Nilpferd Gr. 35-38
- Price
- €7.63
- Rating
- 4.7/5
- Reviews
- 6,905
- Age
- 3y ago
Newest
by launch date
Personalisierte Kinder Schokolade - Hochwertige personalisierte Geschenkidee mit individuellem Design und Ihrem Namen oder Text (kinder Happy Hippo)
- Price
- €14.92
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 10mo ago

TNSLAND 6PCS Mini Nilpferd Auto Dashboard Figuren Set Süße Nilpferd Auto Dekorationen Nilpferds Figuren Ornament Lustige Autoteile Armaturenbrett Figuren für Armaturenbrett Innenausstattung
- Price
- €4.91
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10mo ago

Spox Sox Casual Unisex - lustige verrückte bunte Socken für Damen und Herren Gr. 40-43 Nilpferd
- Price
- €9.23
- Rating
- 4.7/5
- Reviews
- 2,321
- Age
- 12mo ago

NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm
- Price
- €4.40
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 1y ago

Ferrero Knusper Box mit 74 Teilen in 6 Sorten mit Kinder Cards Nutella Biscuits Kinder Happy Hippo Nutella B-Ready und Giotto 1er Pack (1 x 1 8kg)
- Price
- €36.84
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
53
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 99%
Open market
6%
- Kinder67%
- NICI13%
- CAPTAIN PLAY5%
- Dedoles3%
- Spox Sox3%
- Ferrero2%
- Open — no brand owns it (4 brands, 6%)
Demand
Nilpferd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0× · 10 of 12 months tracked
Search terms
Top Nilpferd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- happy hippo41K/yr
- nilpferd37K/yr
- kinder cards25K/yr
- hippo14K/yr
- kinder happy hippo14K/yr
- happy hippo haselnuss9K/yr
- nilpferd deko7K/yr
- kinder cards schokolade8K/yr
- kinder hippo3K/yr
- kinder happy hippo snack original2K/yr
Reviews and returns
What reviews say buyers love and hate about Nilpferd
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht so gut wie erwartet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nilpferd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









