nilpferd
Skip itSoft demand (-16.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good€1.95–€36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.78avg listing price — sweet spot $15–$100
Review moat
Good1,493.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€119K€119K/yr · 167K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, nilpferd is a €119K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nilpferd market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €192K–€256K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #631
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 48%
- Out of stock
- 3.1%
- Avg brand age
- 46 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
53
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 99%
Open market
6%
- Kinder67%
- NICI13%
- CAPTAIN PLAY5%
- Dedoles3%
- Spox Sox3%
- Ferrero2%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 39 weeks — -16.4% search growth over the last 90 days.Top nilpferd search terms
- happy hippo41K/yr
- nilpferd37K/yr
- kinder cards25K/yr
- hippo14K/yr
- kinder happy hippo14K/yr
- happy hippo haselnuss9K/yr
- nilpferd deko7K/yr
- kinder cards schokolade8K/yr
- kinder hippo3K/yr
- kinder happy hippo snack original2K/yr
Top nilpferd products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kinder Happy Hippo Kakao - 1 Packung mit je 5 Einzelriegeln à 20 7g
Kinder€1.954.6★650 rev
kinder Happy Hippo Kakao - 1 Packung mit je 28 Einzelriegeln à 20 7g
Kinder€10.354.6★650 rev
kinder Happy Hippo Haselnuss - 1 Packung mit je 5 Einzelriegeln à 20 7g
Kinder€2.034.6★650 rev
NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm
NICI€4.404.7★363 rev
Kinder Cards - 30 Packungen mit je 2 Waffeln im Keksformat (30 x 25 6 g)
Kinder€15.204.6★2,817 rev
Newest
by launch date
Personalisierte Kinder Schokolade - Hochwertige personalisierte Geschenkidee mit individuellem Design und Ihrem Namen oder Text (kinder Happy Hippo)
your surprise€14.9254 rev
TNSLAND 6PCS Mini Nilpferd Auto Dashboard Figuren Set Süße Nilpferd Auto Dekorationen Nilpferds Figuren Ornament Lustige Autoteile Armaturenbrett Figuren für Armaturenbrett Innenausstattung
TNSLAND€4.9112 rev
Spox Sox Casual Unisex - lustige verrückte bunte Socken für Damen und Herren Gr. 40-43 Nilpferd
Spox Sox€9.232,321 rev
NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm
NICI€4.40363 rev
Ferrero Knusper Box mit 74 Teilen in 6 Sorten mit Kinder Cards Nutella Biscuits Kinder Happy Hippo Nutella B-Ready und Giotto 1er Pack (1 x 1 8kg)
CAPTAIN PLAY€36.8446 rev
Trending
90-day click momentum
Hippo Ohrstecker für Frauen Sterling Silber Niedliche Tier Hippo Leverback Ohrringe Schmuck Geschenk für Mädchen (Nilpferd)
YFN€30.244.0★
Dedoles Socken Unisex Damen Herren & Kinder Baumwolle viele lustige Designs 1 Paar Geschenk links rechts verschieden Farbe Türkis Motiv Schwimmendes Nilpferd Gr. 43-46
Dedoles€7.474.7★
NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm
NICI€4.404.7★
Spox Sox Casual Unisex - lustige verrückte bunte Socken für Damen und Herren Gr. 40-43 Nilpferd
Spox Sox€9.234.7★
Dedoles Socken Unisex Damen Herren & Kinder Baumwolle viele lustige Designs 1 Paar Geschenk links rechts verschieden Farbe Türkis Motiv Schwimmendes Nilpferd Gr. 35-38
Dedoles€7.634.7★
What buyers say about nilpferd
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“billiger bei Amazon als im Supermarkt”
“Das sagt eigentlich alles über die Qualität”
“leckerer Originalgeschmack in kleiner Verpackung”
“Super viel Schokolade”
“Die Waffel sorgt für den perfekten Crunch”
“Tolles Geschenk”
“Bueno white beste”
“sieht genau aus wie auf dem Foto”
“Schnelle Lieferung, lecker und frische Ware, Fahrer sehr freundlich”
What buyers complain about
“Schmeckt nicht so gut wie erwartet”
“Und Lagerung auch fragwürdig, es waren einige gebrochen und angeschmolzen”
“nicht mehr essbar”
“etwas teuer”
“kommen zerbröselt an”
“Leider zerkrümmelt angekommen”
“Nicht noch Mal”
“Total grau nicht zu essen”
“Natürlich nicht so gesund”
“Leider etwas krümlig”
Top return reasons
Common questions
- Is nilpferd profitable to sell on Amazon Germany?
- The niche generates €119K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the nilpferd niche?
- 10 brands and 53 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in nilpferd?
- Top complaints mined from reviews: Geschmack insgesamt, Lagertemperatur, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- What does it cost to enter the nilpferd niche?
- Listings span €1.95–€36.84; the average listing price is €12.78 (sweet spot $15–$100). The average incumbent carries 1,494 reviews — the moat a new listing must climb.