How competitive is the Nilpferd niche on Amazon Germany?

10 brands and 53 sellers compete in Nilpferd on Amazon Germany. The top 5 Nilpferd products take 70% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Nilpferd niche?

Nilpferd sells for €12.78 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.95–€36.84. The average incumbent carries 1,494 reviews — the moat a new listing must climb.

Nilpferd

soft demand (-16.4% this quarter) — Nilpferd doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46

This niche Category average · 1,367 niches

Is Nilpferd profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nilpferd is a €119K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.

Nilpferd: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 5.6% of searches end in a purchase.

€119K

revenue / yr

Units sold / yr20K

Search volume / yr-16.4%167K

Conversion rate5.6%

Avg price€12.78

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers10 · 53

Top-5 product click share70%

Open market8%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Nilpferd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

kinder Happy Hippo Kakao - 1 Packung mit je 5 Einzelriegeln à 20 7g

Price: €1.95
Rating: 4.6/5
Reviews: 650
Age: 2y ago

kinder Happy Hippo Kakao - 1 Packung mit je 28 Einzelriegeln à 20 7g

Price: €10.35
Rating: 4.6/5
Reviews: 650
Age: 2y ago

kinder Happy Hippo Haselnuss - 1 Packung mit je 5 Einzelriegeln à 20 7g

Price: €2.03
Rating: 4.6/5
Reviews: 650
Age: 2y ago

NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm

Price: €4.40
Rating: 4.7/5
Reviews: 363
Age: 1y ago

Kinder Cards - 30 Packungen mit je 2 Waffeln im Keksformat (30 x 25 6 g)

Price: €15.20
Rating: 4.6/5
Reviews: 2,817
Age: 8y ago

Newest

by launch date

Personalisierte Kinder Schokolade - Hochwertige personalisierte Geschenkidee mit individuellem Design und Ihrem Namen oder Text (kinder Happy Hippo)

Price: €14.92
Rating: 4.4/5
Reviews: 54
Age: 10mo ago

TNSLAND 6PCS Mini Nilpferd Auto Dashboard Figuren Set Süße Nilpferd Auto Dekorationen Nilpferds Figuren Ornament Lustige Autoteile Armaturenbrett Figuren für Armaturenbrett Innenausstattung

Price: €4.91
Rating: 4.8/5
Reviews: 12
Age: 10mo ago

Spox Sox Casual Unisex - lustige verrückte bunte Socken für Damen und Herren Gr. 40-43 Nilpferd

Price: €9.23
Rating: 4.7/5
Reviews: 2,321
Age: 12mo ago

NICI Schlüsselanhänger Nilpferd grau mit Herz 5cm

Price: €4.40
Rating: 4.7/5
Reviews: 363
Age: 1y ago

Ferrero Knusper Box mit 74 Teilen in 6 Sorten mit Kinder Cards Nutella Biscuits Kinder Happy Hippo Nutella B-Ready und Giotto 1er Pack (1 x 1 8kg)

Price: €36.84
Rating: 4.4/5
Reviews: 46
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 99%

Open market

Kinder67%
NICI13%
CAPTAIN PLAY5%
Dedoles3%
Spox Sox3%
Ferrero2%
Open — no brand owns it (4 brands, 6%)

Nilpferd demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR5.6%Products21Brands10Top 5 Brands92%OOS Rate3.1%Rating4.6★Reviews1,494Avg BSR#631

Top Nilpferd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

happy hippo41K/yr -17.5%11.0% conv.
nilpferd37K/yr -15.4%0.3% conv.
kinder cards25K/yr +3.0%2.3% conv.
hippo14K/yr -12.7%1.4% conv.
kinder happy hippo14K/yr -24.8%8.1% conv.
happy hippo haselnuss9K/yr -26.4%4.9% conv.
nilpferd deko7K/yr +3.6%0.3% conv.
kinder cards schokolade8K/yr -29.9%2.7% conv.
kinder hippo3K/yr -32.0%10.4% conv.
kinder happy hippo snack original2K/yr -37.6%1.1% conv.

What reviews say buyers love and hate about Nilpferd

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geschmack insgesamt51%

“Schmeckt super”

Preis-Leistungs-Verhältnis11%

“billiger bei Amazon als im Supermarkt”

Qualität insgesamt9%

“Das sagt eigentlich alles über die Qualität”

Geschmack5%

“leckerer Originalgeschmack in kleiner Verpackung”

Süße4%

“Super viel Schokolade”

What buyers complain about

75% of reviews

Geschmack insgesamt20%

“Schmeckt nicht so gut wie erwartet”

Lagertemperatur13%

“Und Lagerung auch fragwürdig, es waren einige gebrochen und angeschmolzen”

Abgestanden/verfault/verwöhnt12%

“nicht mehr essbar”

Preis-Leistungs-Verhältnis10%

“etwas teuer”

Pulverisiert/zerbröselt4%

“kommen zerbröselt an”

Nilpferd return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

100%

Common Nilpferd questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nilpferd 40/100 on Amazon Germany — Skip it. The niche generates €119K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -16.4% over the last 90 days.

Nilpferd buyers on Amazon Germany complain most about Geschmack insgesamt, Lagertemperatur, Abgestanden/verfault/verwöhnt, the themes mined from the niche's reviews. Its return rate is 0.1%.