Nikolaus Schokolade
FailDemand is soft, at -49.4% this quarter, so Nikolaus Schokolade is a Fail.
- Flapen Score
- 38 / 100Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 4638
- Market size
- €370K/yr983K searches / yr
- 90-day growth
- -49.4%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 9 sellers
Flapen Score
Nikolaus Schokolade against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Nikolaus Schokolade is stronger. Inside it, weaker.
Market
The Nikolaus Schokolade market on Amazon at a glance
Shoppers on Amazon Germany searched for Nikolaus Schokolade 983K times last year and spent an estimated €370K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €370K a year.
- Searches, last 12 months
- 983K
- Growth, 90 days vs prior 90
- -49.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €370Ka year
- Peak month
- December429.0× the quietest month
- Top search term
- schoko weihnachtsmann84K searches a year
02 · Price
A sale here is worth €16.95.
Listings sell for €16.95 on average, from €7.37 to €31.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €16.95 that is €13K to €17K a year per listing.
- Average price
- €16.95inside the $15 to $100 sweet spot
- Price range
- €7.37–€31.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €13K–€17K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 59.6% of listings are out of stock. The average listing ranks #1,264 within Süßigkeiten & Knabbereien. It carries 193 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 59.6%
- Average rank
- #1,264in Süßigkeiten & Knabbereien
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 193per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Nikolaus Schokolade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 219%
- Brand 39%
- Brand 44%
Demand
Nikolaus Schokolade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 429.0×
Search terms
Top Nikolaus Schokolade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schoko weihnachtsmann84K/yr
- weihnachtsmann schokolade148K/yr
- schoko nikolaus98K/yr
- nikolaus schokolade227K/yr
- lindt weihnachtsmann92K/yr
- milka weihnachtsmann37K/yr
- weihnachtsmänner schokolade45K/yr
- schokoweihnachtsmänner41K/yr
- weihnachtsmänner18K/yr
- schokonikoläuse30K/yr
Reviews and returns
What reviews say buyers love and hate about Nikolaus Schokolade
We read the reviews and the return reasons for every product selling here.
“Geschmolzene Schokolade”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nikolaus Schokolade questions
Answered from the same tracked data.









