Nestle
brand-locked demand (top 5 brands take 99% of clicks) — Nestle doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 46
Is Nestle profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Nestle is a €31K/yr Amazon Germany market (233K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 37/100.
Nestle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.8% over the last 90 days and 2.4% of searches end in a purchase.
€31K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Nestle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nestlé LION Schokoriegel mit Karamell bissiger Snack knackige Schokolade & knusprige Crisps Karamellfüllung das besondere Beißerlebnis 24er Pack (24 x 42g)
- Price
- €13.91
- Rating
- 4.6/5
- Reviews
- 3,864
- Age
- 15y ago
Nestlé Nesquik Original kakaohaltiges Getränkepulver ideal Für Milchshakes & heiße Getränke 1er Pack (1 x 700g)
- Price
- €5.21
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 2y ago
Nestlé LION Schokoriegel mit Karamell Snack mit Biss knackige Schokolade und knusprige Crisps Karamellfüllung das besondere Beißerlebnis 1er Pack (à 5 x 30g)
- Price
- €2.52
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 5y ago
Nestlé Nesquik Original kakaohaltiges Getränkepulver ideal für Milchshakes & heiße Getränke 1er Pack (1 x 280g)
- Price
- €2.88
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 2y ago
Nestlé Nesquik Original kakaohaltiges Getränkepulver ideal für Milchshakes & heiße Getränke 1er Pack (1 x 1kg)
- Price
- €7.86
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago
Trending
90-day click momentum
Plüsch-Anhänger Löwe Kumba Schaffer 0164 - ca. 12 cm - Niedlicher Schlüsselanhänger & Taschenanhänger mit Karabiner - Weich & hochwertig - Geschenkidee für Kinder & Erwachsene - braun
- Price
- €7.36
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 14y ago
Kaba Choco 400g Beutel Trinkschokolade Kakaopulver für kalte & warme Milch
- Price
- €2.37
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 2y ago
Nestlé LION Cereals Karamell und Schoko Cerealien mit Vollkorn XXL Packung 1er Pack (1 x 1.05kg)
- Price
- €7.37
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 6y ago
Nestlé Marken Mini Mix Schokoladenriegel fünf leckere Geschmacksrichtungen 19 Riegel 1er Pack (1 x 321g)
- Price
- €5.29
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 9mo ago
Nestlé Nesquik Original kakaohaltiges Getränkepulver ideal für Milchshakes & heiße Getränke 1er Pack (1 x 350g)
- Price
- €2.68
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 2y ago
Newest
by launch date
Nestlé Nesquik Brotaufstrich 30% Weniger Zucker & Palmölfrei Für die ganze Familie 1er Pack (1 x 280g)
- Price
- €3.12
- Rating
- 3.9/5
- Reviews
- 102
- Age
- 8mo ago
Nestlé Marken Mini Mix Schokoladenriegel fünf leckere Geschmacksrichtungen 19 Riegel 1er Pack (1 x 321g)
- Price
- €5.29
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 9mo ago
Nestlé NESQUIK Kakao-Kekse 1er Pack (1 x 180g)
- Price
- €2.00
- Rating
- 4.3/5
- Reviews
- 124
- Age
- 1y ago
Nestlé LION Schokoriegel Black & White Snack mit Biss knackige Schokolade & knusprige Crisps Brownie-Füllung das besondere Beißerlebnis 1er Pack (à 5 x 30g)
- Price
- €2.78
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 1y ago
Nestlé LION Schokoriegel Black & White Snack mit Biss knackige Schokolade & knusprige Crisps Brownie-Füllung das besondere Beißerlebnis 24er Pack (24 x 42g)
- Price
- €13.62
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
51
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
0%
- Nestlé46%
- Nesquik44%
- Nestlé Lion5%
- Schaffer3%
- KABA1%
- KitKat1%
Nestle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Nov · busiest ÷ quietest = 2.5×
Top Nestle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lion131K/yr
- nesquik39K/yr
- nestle26K/yr
- lion riegel18K/yr
- lions12K/yr
- nestle schokolade4K/yr
- nesquick3K/yr
What reviews say buyers love and hate about Nestle
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Schmeckt super”
“Super geschmack”
“Super Produkt”
“sehr,sehr süß”
“TOP Preis-Leistung”
What buyers complain about
69% of reviews“Schmeckt”
“Zucker mit Geschmack”
“Wenig Kakaugeschmack”
“teure Glas in den Müll.”
“Geschmolzen”
Nestle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nestle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
