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51

nespresso kapseln lungo

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 57Growth 19Conversion 58Competition 66Returns 100Price range 76Avg price 95Brand share 0Review moat 67Quality gap 27

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€33.48

avg listing price — sweet spot $15–$100

Price range

Great€4.51–€48.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good831.74

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good€428K

€428K/yr · 257K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, nespresso kapseln lungo is a €428K/yr Amazon Germany market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nespresso kapseln lungo market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€502K–€670K
units × avg price
Conversion rate
5.0%
Avg BSR
#217
Page quality
0%
Prime
97%
Sponsored
58%
Out of stock
1.0%
Avg brand age
63 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

0%

  • Jacobs63%
  • Cremesso35%
  • by Amazon1%
  • Melitta1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Top nespresso kapseln lungo search terms

  • jacobs kaffeekapseln77K/yr
  • cremesso kapseln69K/yr
  • jacobs nespresso kapseln37K/yr
  • jacobs kapseln15K/yr
  • cremesso11K/yr
  • nespresso kapseln jacobs8K/yr
  • cremesso kapseln kompatibel8K/yr
  • lungo kapseln5K/yr
  • cremissimo kapseln5K/yr
  • delizio kapseln5K/yr
All search terms

Top nespresso kapseln lungo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€17K8%€34K12%€51K16%€69K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nespresso kapseln lungo

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Kaffee as its best”

Preis-Leistungs-Verhältnis14%

“Gut und Günstig”

Geschmack14%

“Super Geschmack”

Koffeingehalt10%

“Hervorragender Kaffee”

Qualität insgesamt9%

“Super Produkt”

Gesamtgröße3%

“Passt perfekt”

beworben Vs Tatsächliches Produkt2%

“Genau meins”

Geruch2%

“Sehr gutes Aroma”

Sauer1%

“Schmeckt lecker und nicht zu sauer”

Einfache Reinigung0%

“Der Kaffee läuft sauber”

What buyers complain about

Geschmack insgesamt24%

“schmeckt mir nicht”

Preis-Leistungs-Verhältnis20%

“teuer”

beworben Vs Tatsächliches Produkt8%

“Irreführendes Produktbild - leider reingefallen”

Bitter7%

“schmeckt sehr sehr bitter”

Verdünnt/wässrig6%

“teilweise etwas wässrig”

Geruch4%

“An sich stink normaler Espresso Lungo ohne zusätzlichen Geschmack”

Geschmack4%

“Da irritiert die Bezeichnung schon sehr, erwartet man bei sowas doch eher einen aromatisieren Kaffee”

Stärke4%

“teils etwas schwach”

Sauer2%

“Schmeckt säuerlich und nicht lecker”

Qualität insgesamt1%

“insgesamt eher unscheinbar”

Common questions

Is nespresso kapseln lungo profitable to sell on Amazon Germany?
The niche generates €428K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the nespresso kapseln lungo niche?
4 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nespresso kapseln lungo?
Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for nespresso kapseln lungo peak?
Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the nespresso kapseln lungo niche?
Listings span €4.51–€48.56; the average listing price is €33.48 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.