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Nespresso Kapseln Caramel

Fail

The top 5 brands take 94% of clicks, so Nespresso Kapseln Caramel is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€112K/yr223K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
29%top-5 click share · 13 brands · 70 sellers

Flapen Score

Nespresso Kapseln Caramel against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Nespresso Kapseln Caramel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Kapseln Caramel market on Amazon at a glance

Shoppers on Amazon Germany searched for Nespresso Kapseln Caramel 223K times last year and spent an estimated €112K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.9%
Market size, estimated
€112Ka year
Peak month
March3.3× the quietest month
Top search term
starbucks167K searches a year

02 · Price

A sale here is worth €25.81.

Listings sell for €25.81 on average, from €2.48 to €50.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €25.81 that is €0 to €3K a year per listing.

Average price
€25.81inside the $15 to $100 sweet spot
Price range
€2.48–€50.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #177 within Getränke, Kaffee & Tee. It carries 1,304 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
85%
Out of stock, average day
8.0%
Average rank
#177in Getränke, Kaffee & Tee
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,304per listing
Listings tracked
62

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
57 months

Products

Top Nespresso Kapseln Caramel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

70

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

5%

  • Brand 179%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 5%)

Demand

Nespresso Kapseln Caramel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Nespresso Kapseln Caramel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starbucks167K/yr
  • starbucks kaffee27K/yr
  • starbucks coffee8K/yr
  • nespresso kapseln caramel6K/yr
  • starbuck4K/yr
  • nespresso kapseln karamell4K/yr
  • starbucks cappuccino3K/yr
  • starbucks shop4K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Kapseln Caramel

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt 000 nach Karamell”
A buyer, on “Geschmack insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nespresso Kapseln Caramel questions

Answered from the same tracked data.