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Nescafe Frappe

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Nescafe Frappe is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46
Market size
€152K/yr101K searches / yr
90-day growth
+108.3%search demand this quarter
Competition
87%top-5 click share · 3 brands · 26 sellers

Flapen Score

Nescafe Frappe against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Nescafe Frappe is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nescafe Frappe market on Amazon at a glance

Shoppers on Amazon Germany searched for Nescafe Frappe 101K times last year and spent an estimated €152K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +108.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €152K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+108.3%
Conversion, latest week
7.7%
Market size, estimated
€152Ka year
Peak month
July6.6× the quietest month
Top search term
nescafe frappe55K searches a year

02 · Price

A sale here is worth €19.62.

Listings sell for €19.62 on average, from €2.39 to €39.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €19.62 that is €15K to €20K a year per listing.

Average price
€19.62inside the $15 to $100 sweet spot
Price range
€2.39–€39.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
€15K–€20K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #93 within Getränke, Kaffee & Tee. It carries 568 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
8.3%
Average rank
#93in Getränke, Kaffee & Tee
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
568per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nescafe Frappe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 33%

Demand

Nescafe Frappe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×

Search terms

Top Nescafe Frappe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nescafe frappe55K/yr
  • frappe19K/yr
  • frappe pulver14K/yr
  • nescafe frappe griechisch4K/yr
  • nescafe frappe eiskaffee pulver9K/yr

Reviews and returns

What reviews say buyers love and hate about Nescafe Frappe

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nicht nach Karamell”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nescafe Frappe questions

Answered from the same tracked data.