nescafe frappe
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+108.3%90-day search growth — must beat 0% to launch
Avg price
Great€19.62avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good567.5avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.39–€39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€152K€152K/yr · 101K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nescafe frappe is a €152K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nescafe frappe market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- €157K–€196K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 25%
- Out of stock
- 8.3%
- Avg brand age
- 49 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- NESCAFÉ92%
- KRÜGER5%
- Hellenikos3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +108.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×
Top nescafe frappe search terms
- nescafe frappe55K/yr
- frappe19K/yr
- frappe pulver14K/yr
- nescafe frappe griechisch4K/yr
- nescafe frappe eiskaffee pulver9K/yr
Top nescafe frappe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCAFÉ Frappé Typ Iced-Coffee Frappé-Kaffeepulver mit Instant-Kaffee koffeinhaltig 1er Pack (1 x 275g)
NESCAFÉ€3.323.9★2,213 rev
Nescafe Classic Frappe 2x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (400 g)
NESCAFÉ€28.164.7★288 rev
Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)
NESCAFÉ€39.724.8★457 rev
Nescafé frappé Classic 200gr
NESCAFÉ€17.294.8★1,078 rev
NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)
NESCAFÉ€5.294.3★168 rev
Newest
by launch dateNESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)
NESCAFÉ€5.29168 rev
Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)
NESCAFÉ€39.72457 rev
Nescafe Classic Frappe 2x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (400 g)
NESCAFÉ€28.16288 rev
2x 200g Nescafe Frappe Classic Spar Doppel Pack griechischer Eis Kaffee Greek Coffee 2 Dosen + Probiersachet Olivenöl 10ml von Kreta
Hellenikos€28.5375 rev
KRÜGER Family Eiskaffee Classic 275g Dose
KRÜGER€2.39164 rev
Trending
90-day click momentumKRÜGER Family Eiskaffee Classic 275g Dose
KRÜGER€2.394.1★
Nescaf frapp Dose 8er Pack 2200g
NESCAFÉ€32.274.2★
Nescafe Classic Frappe 2x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (400 g)
NESCAFÉ€28.164.7★
Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)
NESCAFÉ€39.724.8★
2x 200g Nescafe Frappe Classic Spar Doppel Pack griechischer Eis Kaffee Greek Coffee 2 Dosen + Probiersachet Olivenöl 10ml von Kreta
Hellenikos€28.534.6★
What buyers say about nescafe frappe
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt lecker”
“Sehr süß”
“Super Produkt”
“Super Geschmack”
“Vorrat aufgefüllt der Preis war auch ok”
“Solider löslicher Kaffee”
“Erfrischend nicht nur im”
“Der Nescafé Frappé Typ Iced Coffee ist eine richtig gute Wahl für alle, die schnell und unkompliziert einen erfrischenden Kaffee genießen wollen”
“Das Pulver löst sich gut auf”
“schnell zubereitet und einfach nur köstlich”
What buyers complain about
“Schmeckt nicht nach Karamell”
“Geschmack absolut unbefriedigend”
“Zu süß”
“Versand etwas teuer”
“Das ganze Pulver war im Karton”
“Das Pulver verteilte sich im Paket”
“Das Produkt besteht zum Großteil aus Zucker”
“Die Packung ist deutlich kleiner geworden”
“Schon beim Öffnen riecht es merkwürdig anders aus der Dose”
“das neue Rezept geht gewaltig nach hinten los!”
Common questions
- Is nescafe frappe profitable to sell on Amazon Germany?
- The niche generates €152K/yr across 8 tracked products. 90-day search growth is +108.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the nescafe frappe niche?
- 3 brands and 26 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nescafe frappe?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for nescafe frappe peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.6× the quietest.
- What does it cost to enter the nescafe frappe niche?
- Listings span €2.39–€39.72; the average listing price is €19.62 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.