nescafe 2 in 1 sticks
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good508.21avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.04–€39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.83avg listing price — sweet spot $15–$100
Market size
Good€353K€353K/yr · 345K searches
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nescafe 2 in 1 sticks is a €353K/yr Amazon Germany market (345K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- €346K–€415K
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 7.4%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 180 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
48
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
1%
- NESCAFÉ67%
- Jacobs15%
- KRÜGER12%
- Mount Hagen1%
- STARBUCKS1%
- Genussleben1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCAFÉ 3in1 XXL Pack Getränkepulver-Sticks mit löslichem Bohnenkaffee Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen 1er Pack (30 Sticks à 16 5g)
NESCAFÉ€5.754.6★398 rev
NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)
NESCAFÉ€14.254.6★282 rev
KRÜGER Family 2 in 1 Instant Kaffee Sticks mit löslichem Kaffee & Kaffeeweißer 10 Sticks (14g)
KRÜGER€2.494.5★217 rev
NESCAFÉ CLASSIC löslicher Bohnenkaffee aus mitteldunkel gerösteten Kaffeebohnen kräftiger Geschmack & intensives Aroma koffeinhaltig 1er Pack (1 x 200g)
NESCAFÉ€7.704.6★1,254 rev
NESCAFÉ Classic Sticks löslicher Bohnenkaffee 1er Pack (á 10 x 2g)
NESCAFÉ€2.044.5★996 rev
Newest
by launch date
NESCAFÉ Espresso Concentrate Style Caramel aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Karamell-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.04202 rev
NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.06192 rev
NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.05196 rev
NESCAFÉ 3-in-1 Getränkepulver-Sticks löslicher Bohnenkaffee mit Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 8er Pack (8 x 10 Sticks à 15 5g)
NESCAFÉ€17.3155 rev
Jacobs Krönung löslicher Bohnenkaffee als Stick Instant Kaffee 12 x 20 Einzelportion à 1 8 g für 240 Getränke
Jacobs€32.44530 rev
Trending
90-day click momentumNESCAFÉ Espresso Concentrate Style Caramel aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Karamell-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.044.4★
NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.064.4★
NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.054.5★
NESCAFÉ 3-in-1 Getränkepulver-Sticks löslicher Bohnenkaffee mit Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 8er Pack (8 x 10 Sticks à 15 5g)
NESCAFÉ€17.314.4★
Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)
NESCAFÉ€39.724.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super schmeckt”
“Espressokonzentrat mit Vanille Flavor”
“Bestens für ice Coffee geeignet”
“Einfache Handhabe”
“Preis-Leistung super”
“Smarte Vanille-Note: Nicht zu klebrig-süß”
“Solider löslicher Kaffee”
“Super Produkt”
“Ideal fürs Büro, auf Reisen oder wenn es morgens schnell gehen muss”
“wie erwartet gut”
What buyers complain about
“Einziges Manko der Preis”
“Schmeckt nicht”
“nicht so süß”
“Kaum caramel Geschmack”
“Irreführend”
“bitter”
“Zuckerbrühe, kein Kaffee”
“Inhaltsstoffe sind in absteigender Menge gelistet”
“Extrem verdünnt für ein Konzentrat, ich bin nur am nachkippen, verglichen mit dem Konzentrat der Drogerie des Vertrauens das jetzt wieder erhältlich ist ein absoluter Witz, v. a. bei dem Preis.”
“Ol”
Common questions
- Is nescafe 2 in 1 sticks profitable to sell on Amazon Germany?
- The niche generates €353K/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the nescafe 2 in 1 sticks niche?
- 7 brands and 48 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nescafe 2 in 1 sticks?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.1%.
- When does demand for nescafe 2 in 1 sticks peak?
- Demand peaks in Mar; the busiest month runs 2.9× the quietest.
- What does it cost to enter the nescafe 2 in 1 sticks niche?
- Listings span €2.04–€39.72; the average listing price is €13.83 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.
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