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Nelken

soft demand (-46.8% this quarter) — Nelken doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

Market size 47Growth 2Conversion 88Competition 38Returns 100Price range 21Avg price 29Brand share 46Review moat 78Quality gap 21
This niche Category average · 1,367 niches

Is Nelken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nelken is a €253K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Nelken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.8% over the last 90 days and 10.2% of searches end in a purchase.

€253K

revenue / yr

Units sold / yr40K
Search volume / yr-46.8%264K
Conversion rate10.2%
Avg price€9.45

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 15
Top-5 product click share62%
Open market23%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews449

Top Nelken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€25K€38K€51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

  • Alpi Nature26%
  • Ostmann18%
  • The Worldwide Mint12%
  • Biojoy11%
  • vom-Achterhof10%
  • Hanse&Pepper Gewürzkontor6%
  • Open — no brand owns it (8 brands, 17%)

Nelken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR10.2%Products18Brands14Top 5 Brands77%OOS Rate5.3%Rating4.7★Reviews449Avg BSR#255
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Top Nelken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nelken120K/yr
  • nelken ganz66K/yr
  • gewürznelken28K/yr
  • clove14K/yr
  • cloves15K/yr
  • nelke11K/yr
  • nelken gewürz5K/yr
  • gewürznelken kaufen5K/yr

What reviews say buyers love and hate about Nelken

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt42%

Super Produkt

Geruch13%

Super Qualität und ein wahnsinniges Aroma

Frische9%

Top Qualität, Frisch

Vegan/Biologisch8%

Riecht sehr angenehm super Bio Produkt

Geschmack insgesamt8%

Sind lecker

What buyers complain about

74% of reviews
Qualität insgesamt19%

Minderwertige Ware

Geruch12%

kein Aroma, bitter

Geschmack insgesamt10%

Nelken Geschmack, gleich Null

Gesamtgröße7%

Ziemlich große Gewürznelken

beworben Vs Tatsächliches Produkt6%

Mengenangaben irreführend

Common Nelken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nelken 45/100 on Amazon Germany — Skip it. The niche generates €253K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -46.8% over the last 90 days.
Search demand for Nelken on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.4× the quietest.