nelken
Skip itSoft demand (-46.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great448.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay€253K€253K/yr · 264K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.45avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€1.96–€18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-46.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, nelken is a €253K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nelken market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- €284K–€378K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 5.3%
- Avg brand age
- 67 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
17%
- Alpi Nature26%
- Ostmann18%
- The Worldwide Mint12%
- Biojoy11%
- vom-Achterhof10%
- Hanse&Pepper Gewürzkontor6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Top nelken search terms
- nelken120K/yr
- nelken ganz66K/yr
- gewürznelken28K/yr
- clove14K/yr
- cloves15K/yr
- nelke11K/yr
- nelken gewürz5K/yr
- gewürznelken kaufen5K/yr
Top nelken products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ostmann Gewürze - Nelken ganz | Zum Würzen von Marinaden Saucen und Glühwein | Zum Nachfüllen der Streudose | Wiederverschließbare Verpackung | 35 g im Beutel
Ostmann€1.964.7★1,511 rev
Alpi Nature Nelken ganz BIO 25g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein
Alpi Nature€3.334.7★613 rev
Alpi Nature Nelken ganz BIO 125g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein
Alpi Nature€7.644.7★613 rev
Biojoy BIO-Nelken ganz (250 g) Gewürznelken getrocknet ohne Zusätze (Syzygium aromaticum)
Biojoy€13.004.7★731 rev
Ganze Nelken | (400G / 14.10 oz) | Premium Qualität | Sonnengertrocknet | Indonesisch | Glutenfrei | Nicht GVO | Keine Zusatzstoffe | Keine Konservierungsstoffe
The Worldwide Mint€12.144.7★376 rev
Newest
by launch date
Grocer Planet - Nelken (200g) | Natürlich | Intensiv und Duftend
GROCER PLANET€8.4440 rev
Alpi Nature Nelken ganz BIO 25g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein
Alpi Nature€3.33613 rev
Prymat Gewürznelken ganz getrocknet zum Kochen Backen & Glühwein 280 g
Prymat€12.3616 rev
Fuchs Professional - Nelken ganz | Gewürznelken für Rotkohl Weihnachtsgebäck oder Glühwein | Profi-Qualität für Großverbraucher | 0 6 kg im recyclebaren Beutel
Fuchs Professional€18.4563 rev
Gourmetia Nelken ganz (250g) Gewürznelken Premium intensiv und aromatisch handverlesen 100% naturrein
Gourmetia€8.66204 rev
Trending
90-day click momentumAlpi Nature Nelken ganz BIO 25g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein
Alpi Nature€3.334.7★
Grocer Planet - Nelken (200g) | Natürlich | Intensiv und Duftend
GROCER PLANET€8.444.8★
Ganze Nelken I Premium-Qualität I Sonnengetrocknet in Bio-Umgebung | Indonesisch | 200 g
The Worldwide Mint€7.534.7★
Malinowe Nelken 500g AROMATISCH DUFTEND
Malinowe€15.124.6★
Biojoy BIO-Nelken ganz (250 g) Gewürznelken getrocknet ohne Zusätze (Syzygium aromaticum)
Biojoy€13.004.7★
What buyers say about nelken
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Super Qualität und ein wahnsinniges Aroma”
“Top Qualität, Frisch”
“Riecht sehr angenehm super Bio Produkt”
“Sind lecker”
“jeden Euro wert”
“Die Nelken sind äusserst aromatisch”
“Gesundheit”
“Produkt hält, was es verspricht”
“angenehm würzig”
What buyers complain about
“Minderwertige Ware”
“kein Aroma, bitter”
“Nelken Geschmack, gleich Null”
“Ziemlich große Gewürznelken”
“Mengenangaben irreführend”
“top, wenn auch sehr teuer”
“Unwirksam unbrauchbar”
“kaum Geschmack”
“Die Nelken war einfach zu alt,zu trocken”
“Leider viel zu trocken”
Common questions
- Is nelken profitable to sell on Amazon Germany?
- The niche generates €253K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the nelken niche?
- 14 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in nelken?
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Geschmack insgesamt. The return rate is 0.1%.
- When does demand for nelken peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the nelken niche?
- Listings span €1.96–€18.45; the average listing price is €9.45 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.