Nduja
FailThe top 5 brands take 97% of clicks, so Nduja is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €58K/yr42K searches / yr
- 90-day growth
- +22.2%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 10 sellers
Flapen Score
Nduja against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Nduja is stronger. Inside it, weaker.
Market
The Nduja market on Amazon at a glance
Shoppers on Amazon Germany searched for Nduja 42K times last year and spent an estimated €58K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +22.2%
- Conversion, latest week
- 9.6%
- Market size, estimated
- €58Ka year
- Top search term
- nduja34K searches a year
02 · Price
A sale here is worth €14.21.
Listings sell for €14.21 on average, from €8.57 to €34.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €14.21 that is €4K to €7K a year per listing.
- Average price
- €14.21under the $15 to $100 sweet spot
- Price range
- €8.57–€34.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #49 within Fleisch & Wurstwaren. It carries 1,134 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 78%
- Out of stock, average day
- 1.9%
- Average rank
- #49in Fleisch & Wurstwaren
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,134per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Nduja products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nduja di Spilinga | Würzige Streichsalami aus Italien | Handgemachte Kalabrische Delikatesse Gourmet Feinkost | Authentisch Hergestellt in Italien von Delizie Vaticane di Tropea (Glass Jar)
- Price
- €9.42
- Rating
- 4.4/5
- Reviews
- 2,737
- Age
- 5y ago

Delizie di Calabria - Kalabrische Nduja (180g) - Made in Italy
- Price
- €8.57
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 3y ago

Nduja Calabrese 390g Würzige Streichsalami aus Italien Handwerklich hergestellt aus 100% Schweinefleisch Authentisch Hergestellt in Italien von Delizie Vaticane di Tropea
- Price
- €9.48
- Rating
- 4.4/5
- Reviews
- 2,737
- Age
- 13y ago

Nduja Di Spilinga Premium Reserve vom schwarzen Schwein 100% italienisch De Luca hergestellt in Kalabrien De Luca die italienische Exzellenz die die Welt zum Träumen bringt 400 g
- Price
- €9.90
- Rating
- 4.3/5
- Reviews
- 757
- Age
- 3y ago

Nduja di Spilinga 280g | Würzige Streichsalami aus Italien | Handgemachte Kalabrische Delikatesse Gourmet Feinkost | Authentisch Hergestellt in Italien von Delizie Vaticane di Tropea
- Price
- €13.34
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 3y ago
Trending
estimated 90-day click momentum
Mama Angioli Nduja scharfe Kalabrische Streichwurst piccante Calabrese ca.290 g
- Price
- €13.98
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 3y ago

Nduja Bellantone 6X180g Creme Nduja di Spilinga - original aus Spilinga - scharfe Streichsalami mit 30% Chili aus Kalabrien im Glas
- Price
- €34.86
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 3y ago

Delizie di Calabria - Kalabrische Nduja (180g) - Made in Italy
- Price
- €8.57
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 3y ago

Delizie di Calabria - Kalabrische Nduja (2 x 180g) - Made in Italy
- Price
- €16.07
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 3y ago

Nduja di Spilinga | Würzige Streichsalami aus Italien | Handgemachte Kalabrische Delikatesse Gourmet Feinkost | Authentisch Hergestellt in Italien von Delizie Vaticane di Tropea (Glass Jar)
- Price
- €9.42
- Rating
- 4.4/5
- Reviews
- 2,737
- Age
- 5y ago
Newest
by launch date
Mama Angioli Nduja scharfe Kalabrische Streichwurst piccante Calabrese ca.290 g
- Price
- €13.98
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 3y ago

Nduja Di Spilinga Premium Reserve vom schwarzen Schwein 100% italienisch De Luca hergestellt in Kalabrien De Luca die italienische Exzellenz die die Welt zum Träumen bringt 400 g
- Price
- €9.90
- Rating
- 4.3/5
- Reviews
- 757
- Age
- 3y ago

Nduja Bellantone 6X180g Creme Nduja di Spilinga - original aus Spilinga - scharfe Streichsalami mit 30% Chili aus Kalabrien im Glas
- Price
- €34.86
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 3y ago

Delizie di Calabria - Kalabrische Nduja (180g) - Made in Italy
- Price
- €8.57
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 3y ago

Delizie di Calabria - Kalabrische Nduja (2 x 180g) - Made in Italy
- Price
- €16.07
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
10
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Delizie Vaticane di Tropea55%
- Delizie di Calabria25%
- De Luca8%
- Moretti5%
- Mama Angioli4%
- Nduja Bellantone3%
Reviews and returns
What reviews say buyers love and hate about Nduja
We read the reviews and the return reasons for every product selling here.
“Schmeckt wie Paprikapaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nduja questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









