nappo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great194.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.23avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€5.53–€22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad€41K€41K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nappo is a €41K/yr Amazon Germany market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nappo market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- €41K–€49K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 0%
- Out of stock
- 14.7%
- Avg brand age
- 80 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Wawi49%
- Zama4Zingo26%
- Nappo23%
- Nappo Riesen m. Haseln. & Puffr.40g2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 37 weeks — -24.7% search growth over the last 90 days.Top nappo search terms
- nappo30K/yr
- nappo original9K/yr
- nappo soft3K/yr
Top nappo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nappo Klassiker Dose 1320 g
Wawi€19.354.6★965 rev
Nappo Zartbitter Spitztüte 150g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (7er Pack)
Zama4Zingo€14.764.2★43 rev
Nappo soft Dose 250 g
Wawi€9.134.1★54 rev
Nappo Riesen Holländischer Nougat 30 Stück
Nappo€22.964.4★195 rev
Nappo Zartbitter Spitztüte 175g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (1er Pack)
Zama4Zingo€5.534.2★43 rev
Newest
by launch dateNappo Zartbitter Spitztüte 150g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (7er Pack)
Zama4Zingo€14.7643 rev
Nappo Zartbitter Spitztüte 175g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (1er Pack)
Zama4Zingo€5.5343 rev
Nappo Zartbitter Spitztüte 175g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (3er Pack)
Zama4Zingo€9.6243 rev
Nappo Zartbitter Bruch 3x500g
Nappo€21.9482 rev
Nappo soft Dose 250 g
Wawi€9.1354 rev
Trending
90-day click momentum
Nappo Riese mit Haseln und Puffreis TD 30er Pack (30 x 40 g)
Nappo Riesen m. Haseln. & Puffr.40g€21.514.0★
Nappo Zartbitter Spitztüte 150g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (7er Pack)
Zama4Zingo€14.764.2★
Nappo Zartbitter Spitztüte 175g | Holländischer Nougat in Spitztüte mit Zartbitter Schokoladen Überzug | Das Original | Schokoladengenuss (1er Pack)
Zama4Zingo€5.534.2★
Nappo soft Dose 250 g
Wawi€9.134.1★
Nappo Klassiker Dose 1320 g
Wawi€19.354.6★
What buyers say about nappo
What buyers praise and complain about, mined from review topics.What buyers love
“Mega Lecker”
“Viel günstiger und somit top”
“Gewohnte Qualität”
“frische Nappo gegessen wie diese;”
What buyers complain about
“es entsprach auch nicht dem angegebenen Gramminhalt.”
“Zu teuer”
“Geschmolzen”
“Sehr hart”
Common questions
- Is nappo profitable to sell on Amazon Germany?
- The niche generates €41K/yr across 9 tracked products. 90-day search growth is -24.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the nappo niche?
- 4 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nappo?
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.0%.
- What does it cost to enter the nappo niche?
- Listings span €5.53–€22.96; the average listing price is €16.23 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.