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Nappo

Fail

The top 5 brands take 100% of clicks, so Nappo is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€41K/yr42K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
79%top-5 click share · 4 brands · 15 sellers

Flapen Score

Nappo against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Nappo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nappo market on Amazon at a glance

Shoppers on Amazon Germany searched for Nappo 42K times last year and spent an estimated €41K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
5.9%
Market size, estimated
€41Ka year
Top search term
nappo30K searches a year

02 · Price

A sale here is worth €16.23.

Listings sell for €16.23 on average, from €5.53 to €22.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €16.23 that is €4K to €8K a year per listing.

Average price
€16.23inside the $15 to $100 sweet spot
Price range
€5.53–€22.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #197 within Getränke, Kaffee & Tee. It carries 195 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
56%
Out of stock, average day
14.7%
Average rank
#197in Getränke, Kaffee & Tee
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
195per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Nappo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 226%
  • Brand 323%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Nappo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked

Search terms

Top Nappo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nappo30K/yr
  • nappo original9K/yr
  • nappo soft3K/yr

Reviews and returns

What reviews say buyers love and hate about Nappo

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “beworben Vs Tatsächliches Produkt”
<0.1%of orders come back, a rate Amazon rounds to zero
“es entsprach auch nicht dem angegebenen Gramminhalt.”
A buyer, on “beworben Vs Tatsächliches Produkt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Nappo questions

Answered from the same tracked data.