Nackthafer
FailDemand is soft, at -19.3% this quarter, so Nackthafer is a Fail.
- Flapen Score
- 45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 4645
- Market size
- €70K/yr58K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 18 sellers
Flapen Score
Nackthafer against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Nackthafer is stronger. Inside it, weaker.
Market
The Nackthafer market on Amazon at a glance
Shoppers on Amazon Germany searched for Nackthafer 58K times last year and spent an estimated €70K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- €70Ka year
- Top search term
- hafer35K searches a year
02 · Price
A sale here is worth €15.79.
Listings sell for €15.79 on average, from €1.14 to €69.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €15.79 that is €4K to €8K a year per listing.
- Average price
- €15.79inside the $15 to $100 sweet spot
- Price range
- €1.14–€69.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #131 within Frühstücksmüsli. It carries 155 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 33%
- Out of stock, average day
- 3.6%
- Average rank
- #131in Frühstücksmüsli
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 155per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Nackthafer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Haferkerne 500g
- Price
- €1.58
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 8y ago

Davert - Nackthafer - 1 kg - 8er Pack
- Price
- €28.43
- Rating
- 4.7/5
- Reviews
- 147
- Age
- 5y ago

Spielberger Bio Nackthafer demeter (6 x 1 kg)
- Price
- €23.01
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 9y ago

Farthofer Bio-Nackthafer | Urgetreide mit GABA & hohem Magnesium | glutenarm & eiweißreich | für Porridge Granola & Risotto | naturbelassen & bio | vegan | 500g
- Price
- €7.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Davert Nackthafer 4er Pack (4 x 500 g) - Bio
- Price
- €11.91
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 13y ago
Trending
estimated 90-day click momentum
Farthofer Bio-Nackthafer | Urgetreide mit GABA & hohem Magnesium | glutenarm & eiweißreich | für Porridge Granola & Risotto | naturbelassen & bio | vegan | 500g
- Price
- €7.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

süssundclever.de Bio Hafergrütze | 1 8 kg | STEEL CUT OATS | aus Deutschland | in ökologisch-nachhaltiger Bio-Verpackung | 100% rein
- Price
- €13.37
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 3y ago

Spielberger Bio Nackthafer demeter (1 x 1 kg)
- Price
- €6.59
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6y ago

Kamelur Bio Nackthafer (2 5kg) Nackthafer aus Deutschem Bio Anbau
- Price
- €13.90
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 3y ago

Kamelur Bio Nackthafer (25kg) Nackthafer aus Deutschem Bio Anbau
- Price
- €69.00
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 3y ago
Newest
by launch date
Farthofer Bio-Nackthafer | Urgetreide mit GABA & hohem Magnesium | glutenarm & eiweißreich | für Porridge Granola & Risotto | naturbelassen & bio | vegan | 500g
- Price
- €7.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Nachhaltig genießen: Bio Nackthafer für bewusste Ernährung 2kg
- Price
- €17.09
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 2y ago

Kamelur Bio Nackthafer (2 5kg) Nackthafer aus Deutschem Bio Anbau
- Price
- €13.90
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 3y ago

Kamelur Bio Nackthafer (25kg) Nackthafer aus Deutschem Bio Anbau
- Price
- €69.00
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 3y ago

süssundclever.de Bio Hafergrütze | 1 8 kg | STEEL CUT OATS | aus Deutschland | in ökologisch-nachhaltiger Bio-Verpackung | 100% rein
- Price
- €13.37
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
18
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
11%
- Alnatura40%
- Davert25%
- Spielberger8%
- Farthofer7%
- OEARE5%
- Kamelur5%
- Open — no brand owns it (4 brands, 11%)
Search terms
Top Nackthafer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hafer35K/yr
- nackthafer11K/yr
- nackthafer bio9K/yr
- haferkörner3K/yr
Reviews and returns
What reviews say buyers love and hate about Nackthafer
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nackthafer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









