How competitive is the Nackthafer niche on Amazon Germany?

10 brands and 18 sellers compete in Nackthafer on Amazon Germany. The top 5 Nackthafer products take 72% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Nackthafer niche?

Nackthafer sells for €15.79 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.14–€69.00. The average incumbent carries 155 reviews — the moat a new listing must climb.

Nackthafer

soft demand (-19.3% this quarter) — Nackthafer doesn't clear our bar today.

Flapen Score

Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

This niche Category average · 1,367 niches

Is Nackthafer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nackthafer is a €70K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.

Nackthafer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.3% over the last 90 days and 7.7% of searches end in a purchase.

€70K

revenue / yr

Units sold / yr8K

Search volume / yr-19.3%58K

Conversion rate7.7%

Avg price€15.79

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 18

Top-5 product click share72%

Open market15%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Nackthafer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Bio Haferkerne 500g

Price: €1.58
Rating: 4.6/5
Reviews: 197
Age: 8y ago

Davert - Nackthafer - 1 kg - 8er Pack

Price: €28.43
Rating: 4.7/5
Reviews: 147
Age: 5y ago

Spielberger Bio Nackthafer demeter (6 x 1 kg)

Price: €23.01
Rating: 4.2/5
Reviews: 44
Age: 9y ago

Farthofer Bio-Nackthafer | Urgetreide mit GABA & hohem Magnesium | glutenarm & eiweißreich | für Porridge Granola & Risotto | naturbelassen & bio | vegan | 500g

Price: €7.51
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Davert Nackthafer 4er Pack (4 x 500 g) - Bio

Price: €11.91
Rating: 4.6/5
Reviews: 185
Age: 13y ago

Newest

by launch date

Farthofer Bio-Nackthafer | Urgetreide mit GABA & hohem Magnesium | glutenarm & eiweißreich | für Porridge Granola & Risotto | naturbelassen & bio | vegan | 500g

Price: €7.51
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Nachhaltig genießen: Bio Nackthafer für bewusste Ernährung 2kg

Price: €17.09
Rating: 3.6/5
Reviews: 28
Age: 2y ago

Kamelur Bio Nackthafer (2 5kg) Nackthafer aus Deutschem Bio Anbau

Price: €13.90
Rating: 4.2/5
Reviews: 51
Age: 3y ago

Kamelur Bio Nackthafer (25kg) Nackthafer aus Deutschem Bio Anbau

Price: €69.00
Rating: 4.2/5
Reviews: 51
Age: 3y ago

süssundclever.de Bio Hafergrütze | 1 8 kg | STEEL CUT OATS | aus Deutschland | in ökologisch-nachhaltiger Bio-Verpackung | 100% rein

Price: €13.37
Rating: 4.8/5
Reviews: 119
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Alnatura40%
Davert25%
Spielberger8%
Farthofer7%
OEARE5%
Kamelur5%
Open — no brand owns it (4 brands, 11%)

Top Nackthafer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hafer35K/yr -18.8%4.5% conv.
nackthafer11K/yr -12.8%7.9% conv.
nackthafer bio9K/yr -28.0%10.3% conv.
haferkörner3K/yr -20.4%11.3% conv.

What reviews say buyers love and hate about Nackthafer

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Qualität insgesamt32%

“Super Qualität”

Geschmack insgesamt24%

“schmeckt super lecker”

Preis-Leistungs-Verhältnis7%

“Preislich geht das natürlich günstiger”

Ernährungs Gehalt6%

“Super im Müsli und als Porridge”

Vegan/Biologisch5%

“Beste Bio-Qualität – Ideal für Haferpudding und Kinderbrei”

What buyers complain about

76% of reviews

Qualität insgesamt13%

“Schlechte Qualität”

Inhaltsstoffe – insgesamt13%

“Sehr ärgerlich auch, da dies auf Behandlung durch hohe Erhitzung oder eine andere nicht deklarierte Behandlung oder Zusatzstoffe hinweist, deshalb Hände weg, auch wenn ihr ihn nicht keimen lassen wollt, wer weiß was da drin ist 🤔 Ich keine viel, dieser Hafer wird jedesmal schlecht!!”

Funktionalität insgesamt13%

“Keimt nicht”

Feucht/Trocken6%

“für meine begroffe viel zu trocken, da gibt es wesentlich bessere Anbieter werde hier nicht mehr bestellen”

Geschmack insgesamt6%

“Schmeckt komisch”

Common Nackthafer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nackthafer 45/100 on Amazon Germany — Skip it. The niche generates €70K/yr across 15 tracked products. Search demand moved -19.3% over the last 90 days.

Nackthafer buyers on Amazon Germany complain most about Qualität insgesamt, Inhaltsstoffe – insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.