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My Müsli Adventskalender 2022

Fail

The top 5 brands take 98% of clicks, so My Müsli Adventskalender 2022 is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€142K/yr256K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
53%top-5 click share · 7 brands · 43 sellers

Flapen Score

My Müsli Adventskalender 2022 against its category

The dotted line is the Lebensmittel & Getränke average. Past it, My Müsli Adventskalender 2022 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Müsli Adventskalender 2022 market on Amazon at a glance

Shoppers on Amazon Germany searched for My Müsli Adventskalender 2022 256K times last year and spent an estimated €142K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
2.4%
Market size, estimated
€142Ka year
Peak month
December4.0× the quietest month
Top search term
my müsli69K searches a year

02 · Price

A sale here is worth €23.70.

Listings sell for €23.70 on average, from €0.81 to €48.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €23.70 that is €2K to €6K a year per listing.

Average price
€23.70inside the $15 to $100 sweet spot
Price range
€0.81–€48.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 43.2% of listings are out of stock. The average listing ranks #0 within Frühstücksmüsli. It carries 2,641 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
43.2%
Average rank
#0in Frühstücksmüsli
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
2,641per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top My Müsli Adventskalender 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

43

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

1%

  • Brand 189%
  • Brand 26%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

My Müsli Adventskalender 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top My Müsli Adventskalender 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my müsli69K/yr
  • mymuesli52K/yr
  • mymüsli21K/yr
  • my muesli10K/yr
  • my müsli mini set6K/yr
  • my müsli adventskalender10K/yr
  • my müsli adventskalender 20257K/yr
  • mymuesli adventskalender5K/yr
  • mymuesli adventskalender 20254K/yr
  • porridge adventskalender7K/yr

Reviews and returns

What reviews say buyers love and hate about My Müsli Adventskalender 2022

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschmack insgesamt”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.1%of orders come back
“Absolut überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common My Müsli Adventskalender 2022 questions

Answered from the same tracked data.