mutti tomaten
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€25.13avg listing price — sweet spot $15–$100
Review moat
Great128.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€1.77–€56.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay€157K€157K/yr · 104K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, mutti tomaten is a €157K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mutti tomaten market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €377K–€503K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 28%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Mutti50%
- Italian Gourmet E.R.49%
- Univer1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 34 weeks — -7.6% search growth over the last 90 days.Top mutti tomaten search terms
- mutti tomaten49K/yr
- mutti31K/yr
- mutti tomatensauce18K/yr
- mutti polpa6K/yr
Top mutti tomaten products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mutti Polpa Feinstes Tomatenfruchtfleisch in Stücken 100% italienische Tomaten aus Parma aromatisch & vielseitig für Pizza Pasta Saucen schonend 48x dose 400 g + Italian Gourmet polpa 400g
Italian Gourmet E.R.€56.954.6★30 rev
MUTTI Paket - Pomodorini Ciliegini / Kirschtomaten (6 x 400g) + Pomodori Pelati / Schältomaten (6 x 400g) + Polpa/Feinstes Tomatenfleisch (6 x 400g)
Mutti€29.074.5★236 rev
Mutti Passata di Pomodoro 12x700g 8 4 kg fruchtiges Tomatenpüree aus 100% italienischen Tomaten samtig und kochfertig für Sugo Pizza Suppen + Italian Gourmet polpa
Italian Gourmet E.R.€29.234.3★40 rev
Mutti Tomatenkonzentrat 200 g
Mutti€1.774.7★373 rev
Mutti Tomatenpüree Basilico 680 ml Flasche
Mutti€2.334.4★232 rev
Newest
by launch date
Univer Original Passierte Tomaten 6x330g - Kochfertig Ohne Verdünnen - Passata Fein Passiert - Ohne Künstliche Zusatzstoffe - Allergenrei - Perfekt für Ungarische & Italienische Küche
Univer€10.325 rev
Mutti Tomaten-Mix Pelati & Polpa 48 × 400 g (19 2 kg): 24× ganze geschälte Tomaten + 24× fein gehackte 100% italienisch für Sugo Pizza & Ofengerichte + Italian Gourmet polpa
Italian Gourmet E.R.€56.253 rev
Mutti polpa di Pomodoro Tomatenpulpe Tomaten sauce 100% Italienisch 48x 210g dose + Italian gourmet Polpa
Italian Gourmet E.R.€47.311 rev
Mutti Polpa Feinstes Tomatenfruchtfleisch in Stücken 100% italienische Tomaten aus Parma aromatisch & vielseitig für Pizza Pasta Saucen schonend 48x dose 400 g + Italian Gourmet polpa 400g
Italian Gourmet E.R.€56.9530 rev
Tomatenketchup -aus italienischen Tomaten- Mutti 300g
Mutti€6.15178 rev
Trending
90-day click momentum
Mutti Pasta Sauce Arrabbiata
Mutti€17.974.1★
Univer Original Passierte Tomaten 6x330g - Kochfertig Ohne Verdünnen - Passata Fein Passiert - Ohne Künstliche Zusatzstoffe - Allergenrei - Perfekt für Ungarische & Italienische Küche
Univer€10.324.8★
Mutti Tomatenkonserve San Marzano 1 x 400 g Abtropfgewicht 1 x 260 g
Mutti€3.044.0★
Mutti Pizza Sauce gewürzt 4er Pack (4 x 400 g)
Mutti€9.844.6★
Mutti Tomaten Mix Vorratspack 24x400g Pelati Polpa Cherrytomaten im eigenen Saft Dose 100% italienische Tomaten für Saucen Pizza Pasta Italian Gourmet polpa
Italian Gourmet E.R.€33.584.2★
What buyers say about mutti tomaten
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Soße der Welt”
“Super produkt”
“Aromatisch”
“jeden Cent wert”
“Die beste Tomatensauce”
“Fruchtig”
“Intensiv”
“Hat sich bewährt, verwende ich für Spaghetti, Lasagne und diverse Eintöpfe”
“Leicht zu verfeinern”
“Wie angeboten”
What buyers complain about
“Offensichtlich Ausschuss Ware”
“Also Vorsicht, vor vermeintlich günstigen Angeboten”
Common questions
- Is mutti tomaten profitable to sell on Amazon Germany?
- The niche generates €157K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mutti tomaten niche?
- 3 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mutti tomaten?
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- What does it cost to enter the mutti tomaten niche?
- Listings span €1.77–€56.95; the average listing price is €25.13 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.