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Mutti Tomaten

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Mutti Tomaten is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46
Market size
€157K/yr104K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
70%top-5 click share · 3 brands · 29 sellers

Flapen Score

Mutti Tomaten against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Mutti Tomaten is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mutti Tomaten market on Amazon at a glance

Shoppers on Amazon Germany searched for Mutti Tomaten 104K times last year and spent an estimated €157K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
6.0%
Market size, estimated
€157Ka year
Top search term
mutti tomaten49K searches a year

02 · Price

A sale here is worth €25.13.

Listings sell for €25.13 on average, from €1.77 to €56.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €25.13 that is €19K to €25K a year per listing.

Average price
€25.13inside the $15 to $100 sweet spot
Price range
€1.77–€56.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€19K–€25K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Geschenkkörbe & Feinkostgeschenke. It carries 129 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#98in Geschenkkörbe & Feinkostgeschenke
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
129per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mutti Tomaten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 249%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Mutti Tomaten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Mutti Tomaten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mutti tomaten49K/yr
  • mutti31K/yr
  • mutti tomatensauce18K/yr
  • mutti polpa6K/yr

Reviews and returns

What reviews say buyers love and hate about Mutti Tomaten

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschmack insgesamt”
44%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Offensichtlich Ausschuss Ware”
A buyer, on “Qualität insgesamt”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Mutti Tomaten questions

Answered from the same tracked data.