How competitive is the Mutti Tomaten niche on Amazon Germany?

3 brands and 29 sellers compete in Mutti Tomaten on Amazon Germany. The top 5 Mutti Tomaten products take 70% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Mutti Tomaten niche?

Mutti Tomaten sells for €25.13 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.77–€56.95. The average incumbent carries 129 reviews — the moat a new listing must climb.

Mutti Tomaten

Mutti Tomaten shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46

This niche Category average · 1,367 niches

Is Mutti Tomaten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mutti Tomaten is a €157K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Mutti Tomaten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.6% over the last 90 days and 6.0% of searches end in a purchase.

€157K

revenue / yr

Units sold / yr20K

Search volume / yr-7.6%104K

Conversion rate6.0%

Avg price€25.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 29

Top-5 product click share70%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Mutti Tomaten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mutti Polpa Feinstes Tomatenfruchtfleisch in Stücken 100% italienische Tomaten aus Parma aromatisch & vielseitig für Pizza Pasta Saucen schonend 48x dose 400 g + Italian Gourmet polpa 400g

Price: €56.95
Rating: 4.6/5
Reviews: 30
Age: 2y ago

MUTTI Paket - Pomodorini Ciliegini / Kirschtomaten (6 x 400g) + Pomodori Pelati / Schältomaten (6 x 400g) + Polpa/Feinstes Tomatenfleisch (6 x 400g)

Price: €29.07
Rating: 4.5/5
Reviews: 236
Age: 9y ago

Mutti Passata di Pomodoro 12x700g 8 4 kg fruchtiges Tomatenpüree aus 100% italienischen Tomaten samtig und kochfertig für Sugo Pizza Suppen + Italian Gourmet polpa

Price: €29.23
Rating: 4.3/5
Reviews: 40
Age: 3y ago

Mutti Tomatenkonzentrat 200 g

Price: €1.77
Rating: 4.7/5
Reviews: 373
Age: 5y ago

Mutti Tomatenpüree Basilico 680 ml Flasche

Price: €2.33
Rating: 4.4/5
Reviews: 232
Age: 14y ago

Newest

by launch date

Univer Original Passierte Tomaten 6x330g - Kochfertig Ohne Verdünnen - Passata Fein Passiert - Ohne Künstliche Zusatzstoffe - Allergenrei - Perfekt für Ungarische & Italienische Küche

Price: €10.32
Rating: 4.8/5
Reviews: 5
Age: 5mo ago

Mutti Tomaten-Mix Pelati & Polpa 48 × 400 g (19 2 kg): 24× ganze geschälte Tomaten + 24× fein gehackte 100% italienisch für Sugo Pizza & Ofengerichte + Italian Gourmet polpa

Price: €56.25
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Mutti polpa di Pomodoro Tomatenpulpe Tomaten sauce 100% Italienisch 48x 210g dose + Italian gourmet Polpa

Price: €47.31
Rating: 1.0/5
Reviews: 1
Age: 1y ago

Mutti Polpa Feinstes Tomatenfruchtfleisch in Stücken 100% italienische Tomaten aus Parma aromatisch & vielseitig für Pizza Pasta Saucen schonend 48x dose 400 g + Italian Gourmet polpa 400g

Price: €56.95
Rating: 4.6/5
Reviews: 30
Age: 2y ago

Tomatenketchup -aus italienischen Tomaten- Mutti 300g

Price: €6.15
Rating: 4.7/5
Reviews: 178
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Mutti50%
Italian Gourmet E.R.49%
Univer1%
Open — no brand owns it (0%)

Mutti Tomaten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR6.0%Products18Brands3Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews129Avg BSR#98

Top Mutti Tomaten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mutti tomaten49K/yr -8.8%1.6% conv.
mutti31K/yr -10.1%1.4% conv.
mutti tomatensauce18K/yr +0.2%2.1% conv.
mutti polpa6K/yr -3.1%1.8% conv.

What reviews say buyers love and hate about Mutti Tomaten

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Geschmack insgesamt43%

“Beste Soße der Welt”

Qualität insgesamt22%

“Super produkt”

Geschmack10%

“Aromatisch”

Preis-Leistungs-Verhältnis9%

“jeden Cent wert”

Würzigkeit3%

“Die beste Tomatensauce”

What buyers complain about

78% of reviews

Qualität insgesamt44%

“Offensichtlich Ausschuss Ware”

Preis-Leistungs-Verhältnis33%

“Also Vorsicht, vor vermeintlich günstigen Angeboten”

Common Mutti Tomaten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mutti Tomaten 50/100 on Amazon Germany — Worth a look. The niche generates €157K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.

Mutti Tomaten buyers on Amazon Germany complain most about Qualität insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.