mre
Worth a lookShows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€42.88avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good537.2avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good€9.44–€163.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€185K€185K/yr · 340K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, mre is a €185K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mre market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €172K–€214K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 32%
- Sponsored
- 80%
- Out of stock
- 2.1%
- Avg brand age
- 58 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
47
Top-5 brand share
85%
Top 20: 97%
Top-5 click share
50%
Top 20: 94%
Open market
12%
- Feddeck49%
- MRE23%
- MRE-97%
- Rationbox4%
- BDH3%
- Tactical Foodpack3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mre search terms
- epa80K/yr
- epa bundeswehr84K/yr
- mre81K/yr
- mre meal ready to eat24K/yr
- bundeswehr epa9K/yr
- epa us army8K/yr
- bundeswehr essen8K/yr
- mre us army12K/yr
- militär essen6K/yr
- epa paket5K/yr
Top mre products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bundeswehr EPa Typ I Cevapcici | Einmannpackung Tagesration Bundeswehr Standard | Originalartikel & BW-Qualität | ca. 1.800 kcal | Notverpflegung für Outdoor Krisenvorsorge & Camping
Feddeck€22.144.4★772 rev
Bundeswehr EPa Typ II Jägertopf Einmannpackung Tagesration wie Bundeswehr EPA
Feddeck€22.744.4★731 rev
MRE US Meal Ready to Eat Army Ration EPA Verschiedene Menüs (Chili with Beans)
MRE€25.654.0★44 rev
MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor
MRE-9€133.084.7★217 rev
MRE US Meal Ready to Eat Army Ration EPA Verschiedene Menu (Chicken Chunks White Cooked)
MRE€23.254.0★40 rev
Newest
by launch date
72 Stunden Notverpflegungs-Fluchtpaket (EU Empfehlung) Das EPA
Rationbox€41.390 rev
MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor
MRE-9€133.08217 rev
Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe 20 Pack mit Dose
BDH€64.79398 rev
Tactical Foodpack Sixpack Oscar (6 Mahlzeiten) - Gefriergetrocknete Mahlzeiten I zum Verzehr bereit I MRE I Survival I Outdoor Nahrung I Trekking Nahrung I Expedition I Office
Tactical Foodpack€56.3345 rev
Bundeswehr EPa Typ 10 Tagesration - Chili con Carne Notfallnahrung
Feddeck€19.9539 rev
Trending
90-day click momentum72 Stunden Notverpflegungs-Fluchtpaket (EU Empfehlung) Das EPA
Rationbox€41.390.0★
MRE (Meals Ready-to-Eat) Genuine US Military Surplus with Menu Selections 09 Beef Stew by Western Frontier
--€24.913.6★
EPa Langzeit Typ 47- Nudeln mit Bolognese-Soße -Zitronenkuchen- Landmettwurst
Feddeck€32.494.5★
Tactical Foodpack Sixpack Oscar (6 Mahlzeiten) - Gefriergetrocknete Mahlzeiten I zum Verzehr bereit I MRE I Survival I Outdoor Nahrung I Trekking Nahrung I Expedition I Office
Tactical Foodpack€56.334.7★
MREs (Meals Ready-to-Eat) Genuine U.S. Military Surplus (1 Pack) Assorted Flavor by MRE
Ammo Can Man€25.444.2★
What buyers say about mre
What buyers praise and complain about, mined from review topics.What buyers love
“Lecker Kekse”
“So wie beschrieben”
“Gute Ware”
“Produkt zu einem fairen Preis”
“Zubereitung”
“toller Mahlzeiten Pack”
“Passt”
“Lecker Kekse”
“da sie eine sehr lange Haltbarkeit hat”
“Geschmacklich super”
What buyers complain about
“Teuer”
“Mit Vitaminen, Geschmack etwas fad”
“zerbröselte Panzerplatten”
“Auch wenn ich in der Produktbeschreibung keine Angabe zum MHD gefunden habe, dann finde ich ein EPA mit Haltbarkeit von einem Jahr schon grenzwertig”
“sehr dünnes Blech”
“das Produkt ist sehr bröckelig.”
“Weit weniger Inhalt als in einem originalen EPA”
“liegt zumindest die Vermutung nahe, dass wir einen der Inhaltsstoffe nicht gut vertragen haben.”
Top return reasons
Common questions
- Is mre profitable to sell on Amazon Germany?
- The niche generates €185K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mre niche?
- 12 brands and 47 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in mre?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack, Pulverisiert/zerbröselt. The return rate is 0.1%.
- When does demand for mre peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mre niche?
- Listings span €9.44–€163.40; the average listing price is €42.88 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.