How competitive is the Mre niche on Amazon Germany?

12 brands and 47 sellers compete in Mre on Amazon Germany. The top 5 Mre products take 50% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Mre?

Mre buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack, Pulverisiert/zerbröselt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mre niche?

Mre sells for €42.88 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.44–€163.40. The average incumbent carries 537 reviews — the moat a new listing must climb.

Mre

Mre shows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.

Flapen Score

Worth a look

Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46

This niche Category average · 1,367 niches

Is Mre profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mre is a €185K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.

Mre: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.2% over the last 90 days and 1.3% of searches end in a purchase.

€185K

revenue / yr

Units sold / yr5K

Search volume / yr-15.2%340K

Conversion rate1.3%

Avg price€42.88

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 47

Top-5 product click share50%

Open market15%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Top Mre products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bundeswehr EPa Typ I Cevapcici | Einmannpackung Tagesration Bundeswehr Standard | Originalartikel & BW-Qualität | ca. 1.800 kcal | Notverpflegung für Outdoor Krisenvorsorge & Camping

Price: €22.14
Rating: 4.4/5
Reviews: 772
Age: 11y ago

Bundeswehr EPa Typ II Jägertopf Einmannpackung Tagesration wie Bundeswehr EPA

Price: €22.74
Rating: 4.4/5
Reviews: 731
Age: 11y ago

MRE US Meal Ready to Eat Army Ration EPA Verschiedene Menüs (Chili with Beans)

Price: €25.65
Rating: 4.0/5
Reviews: 44
Age: 7y ago

MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor

Price: €133.08
Rating: 4.7/5
Reviews: 217
Age: 10mo ago

MRE US Meal Ready to Eat Army Ration EPA Verschiedene Menu (Chicken Chunks White Cooked)

Price: €23.25
Rating: 4.0/5
Reviews: 40
Age: 7y ago

Newest

by launch date

72 Stunden Notverpflegungs-Fluchtpaket (EU Empfehlung) Das EPA

Price: €41.39
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor

Price: €133.08
Rating: 4.7/5
Reviews: 217
Age: 10mo ago

Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe 20 Pack mit Dose

Price: €64.79
Rating: 4.4/5
Reviews: 398
Age: 1y ago

Tactical Foodpack Sixpack Oscar (6 Mahlzeiten) - Gefriergetrocknete Mahlzeiten I zum Verzehr bereit I MRE I Survival I Outdoor Nahrung I Trekking Nahrung I Expedition I Office

Price: €56.33
Rating: 4.7/5
Reviews: 45
Age: 1y ago

Bundeswehr EPa Typ 10 Tagesration - Chili con Carne Notfallnahrung

Price: €19.95
Rating: 4.1/5
Reviews: 39
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 97%

Top-5 click share

50%

Top 20: 94%

Open market

12%

Feddeck49%
MRE23%
MRE-97%
Rationbox4%
BDH3%
Tactical Foodpack3%
Open — no brand owns it (6 brands, 12%)

Mre demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume340KCVR1.3%Products25Brands12Top 5 Brands85%OOS Rate2.1%Rating4.3★Reviews537Avg BSR#139

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Mre search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

epa80K/yr -1.4%0.6% conv.
epa bundeswehr84K/yr -17.3%1.4% conv.
mre81K/yr -12.1%0.5% conv.
mre meal ready to eat24K/yr +30.2%0.5% conv.
bundeswehr epa9K/yr -12.7%1.5% conv.
epa us army8K/yr +0.2%0.7% conv.
bundeswehr essen8K/yr -35.0%0.4% conv.
mre us army12K/yr -67.8%1.1% conv.
militär essen6K/yr -33.5%0.2% conv.
epa paket5K/yr +1.3%0.4% conv.

What reviews say buyers love and hate about Mre

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Geschmack insgesamt46%

“Lecker Kekse”

beworben Vs Tatsächliches Produkt7%

“So wie beschrieben”

Qualität insgesamt6%

“Gute Ware”

Preis-Leistungs-Verhältnis6%

“Produkt zu einem fairen Preis”

Kochanleitung6%

“Zubereitung”

What buyers complain about

80% of reviews

Preis-Leistungs-Verhältnis39%

“Teuer”

Geschmack9%

“Mit Vitaminen, Geschmack etwas fad”

Pulverisiert/zerbröselt7%

“zerbröselte Panzerplatten”

beworben Vs Tatsächliches Produkt7%

“Auch wenn ich in der Produktbeschreibung keine Angabe zum MHD gefunden habe, dann finde ich ein EPA mit Haltbarkeit von einem Jahr schon grenzwertig”

Dicke7%

“sehr dünnes Blech”

Mre return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

75%

2Feucht/Trocken

25%

Common Mre questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mre 50/100 on Amazon Germany — Worth a look. The niche generates €185K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.