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49

mr beast

Skip it

Soft demand (-61.3% this quarter) — this niche doesn't clear our bar today.

Market size 46Growth 0Conversion 27Competition 76Returns 98Price range 77Avg price 83Brand share 0Review moat 72Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€18.29

avg listing price — sweet spot $15–$100

Price range

Great€6.18–€44.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good622.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€245K

€245K/yr · 614K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, mr beast is a €245K/yr Amazon Germany market (614K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mr beast market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
€183K–€229K
units × avg price
Conversion rate
2.2%
Avg BSR
#501
Page quality
0%
Prime
92%
Sponsored
70%
Out of stock
10.4%
Avg brand age
39 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

4 falling

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

0%

  • MRBEAST LAB60%
  • Feastables35%
  • HeartGlobal5%
  • SharkBebe1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.3% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 5.3×

Top mr beast search terms

  • mr beast359K/yr
  • mr beast lab54K/yr
  • feastables31K/yr
  • mr beast schokolade30K/yr
  • mrbeast31K/yr
  • feastables schokolade23K/yr
  • mr beast spielzeug12K/yr
  • beast lab16K/yr
  • mister beast11K/yr
  • mr beast figuren7K/yr
All search terms

Top mr beast products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€7K6%€15K9%€22K12%€29K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mr beast

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Schmeckt”

Qualität insgesamt13%

“Super Produkt”

Spaß/Unterhaltungserlebnis9%

“Cooles Spielzeug mit vielen Überraschungen”

beworben Vs Tatsächliches Produkt9%

“Bestellung wie gewünscht”

Geschenk Zweck9%

“Super Geschenk”

Preis-Leistungs-Verhältnis6%

“lohnt sich aber.”

Süße4%

“Mega leckere Schokolade”

Gesamtgröße3%

“Passt”

Geschmack3%

“Die Schokolade ist total gut im Geschmack”

Kreativität3%

“Kreativ”

What buyers complain about

Preis-Leistungs-Verhältnis35%

“Etwas teuer”

Geschmack insgesamt17%

“Schmeckt nicht”

Haltbarkeit6%

“Kurze Haltbarkeit”

Lagertemperatur5%

“Geschmolzene Schokolade”

Defekt Material/Teile5%

“Teile fallen öfters ab”

Gesamtgröße4%

“Bisschen kurz für eine Großpackung”

Montage/Installation2%

“jedoch etwas wackelig zusammengebaut”

Geschmack2%

“Der Geschmack der Schokolade ist jetzt nicht so besonders würde ich jetzt nicht noch ein zweites Mal kaufen”

Spaß/Unterhaltungserlebnis2%

“Das Problem ist leider der Langzeit-Spielspaß”

Abgestanden/verfault/verwöhnt2%

“Abgelaufene Schokolade”

Top return reasons

Defekt Material/Teile38%
Qualität insgesamt14%
Funktionalität insgesamt9%
Mechanismus probleme7%
Preis-Leistungs-Verhältnis7%
Griff5%
beworben Vs Tatsächliches Produkt4%
Geschenk Zweck4%
Haltbarkeit4%
Bewegungsgrad4%

Common questions

Is mr beast profitable to sell on Amazon Germany?
The niche generates €245K/yr across 37 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -61.3%. Flapen's verdict: Skip it (49/100).
How competitive is the mr beast niche?
4 brands and 84 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mr beast?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Haltbarkeit. The return rate is 0.5%.
When does demand for mr beast peak?
Demand peaks in Feb–Mar; the busiest month runs 5.3× the quietest.
What does it cost to enter the mr beast niche?
Listings span €6.18–€44.53; the average listing price is €18.29 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.