Is Mozartkugeln profitable to sell on Amazon Germany?

Flapen scores Mozartkugeln 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €241K a year across 20 tracked products. Search demand grew -23.9% in the last 90 days.

How competitive is the Mozartkugeln niche on Amazon Germany?

4 brands and 18 sellers compete in Mozartkugeln on Amazon Germany. The top 5 Mozartkugeln products take 58% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Mozartkugeln?

Mozartkugeln buyers on Amazon Germany complain most about Geschmack insgesamt, Gesamtgröße, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Mozartkugeln peak?

Search demand for Mozartkugeln on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.5× the quietest.

What does it cost to enter the Mozartkugeln niche?

Mozartkugeln sells for €17.97 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.65 to €75.79. The average product has 825 reviews, the count a new listing must catch up to.

Mozartkugeln

Fail

The top 5 brands take 100% of clicks, so Mozartkugeln is a Fail.

Flapen Score: 49
49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size: €241K/yr261K searches / yr
90-day growth: -23.9%search demand this quarter
Competition: 58%top-5 click share · 4 brands · 18 sellers

Flapen Score

Mozartkugeln against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Mozartkugeln is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Mozartkugeln market on Amazon at a glance

Shoppers on Amazon Germany searched for Mozartkugeln 261K times last year and spent an estimated €241K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €241K a year.

Searches, last 12 months: 261K
Growth, 90 days vs prior 90: -23.9%
Conversion, latest week: 5.1%
Market size, estimated: €241Ka year
Peak month: December4.5× the quietest month
Top search term: mozartkugeln134K searches a year

02 · Price

A sale here is worth €17.97.

Listings sell for €17.97 on average, from €2.65 to €75.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €17.97 that is €9K to €13K a year per listing.

Average price: €17.97inside the $15 to $100 sweet spot
Price range: €2.65–€75.79
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €9K–€13K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #287 within Süßigkeiten & Knabbereien. It carries 825 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 90%
Out of stock, average day: 9.6%
Average rank: #287in Süßigkeiten & Knabbereien
Average rating: 4.40 starsAmazon Germany average 4.37 stars
Average reviews: 825per listing
Listings tracked: 20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 75 months

Products

Top Mozartkugeln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Brand 151%
Brand 231%
Brand 314%
Brand 44%

Demand

Mozartkugeln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Mozartkugeln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mozartkugeln134K/yr -22.4%6.6% conv.
mozartkugeln original46K/yr -27.7%7.5% conv.
reber mozartkugeln23K/yr -34.6%6.2% conv.
mozart kugeln12K/yr -6.9%4.9% conv.
mirabell mozartkugeln10K/yr -35.4%2.3% conv.
mozartkugeln original salzburg9K/yr -7.9%4.5% conv.
mozartkugeln fürst5K/yr +2.7%1.4% conv.
mozartkugel4K/yr -16.0%4.1% conv.
fürst mozartkugeln4K/yr -15.5%0.6% conv.
hofbauer mozartkugeln3K/yr -23.8%10.5% conv.

Reviews and returns

What reviews say buyers love and hate about Mozartkugeln

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”

20%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“schmeckt nicht gut”

A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mozartkugeln questions

Answered from the same tracked data.

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