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Mountain Dew

brand-locked demand (top 5 brands take 94% of clicks) — Mountain Dew doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46

Market size 17Growth 26Conversion 16Competition 16Returns 99Price range 68Avg price 95Brand share 14Review moat 74Quality gap 60
This niche Category average · 1,367 niches

Is Mountain Dew profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mountain Dew is a €69K/yr Amazon Germany market (239K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Mountain Dew: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.4% over the last 90 days and 1.2% of searches end in a purchase.

€69K

revenue / yr

Units sold / yr6K
Search volume / yr+0.4%239K
Conversion rate1.2%
Avg price€23.25

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 10
Top-5 product click share81%
Open market6%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews546

Top Mountain Dew products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€21K€31K€41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Mountain Dew56%
  • picontshirt15%
  • Cannapla10%
  • MOUNTAIN8%
  • minifan6%
  • Generisch3%
  • Open — no brand owns it (1 brand, 3%)

Mountain Dew demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume239KCVR1.2%Products10Brands7Top 5 Brands94%OOS Rate29.1%Rating4.4★Reviews546Avg BSR#702
7K5KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top Mountain Dew search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • usa105K/yr
  • mountain dew60K/yr
  • amerika49K/yr
  • mountain dew zero10K/yr
  • dew8K/yr
  • mountain dew bajablast3K/yr
  • mountain dew code red3K/yr

What reviews say buyers love and hate about Mountain Dew

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Geschmack insgesamt47%

Schmeckt super

Süße12%

Sehr süß

Geschmack11%

Kräftiger Geschmack

Alkoholgeschmack11%

Super Getränk

Qualität insgesamt7%

Super Qualität

What buyers complain about

100% of reviews
Geschmack insgesamt50%

schlechter Geschmack

Süße33%

ok. zu süß

Geschmack17%

schlechter Geschmack

Mountain Dew return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
83%
2Breite
17%

Common Mountain Dew questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mountain Dew 40/100 on Amazon Germany — Skip it. The niche generates €69K/yr across 10 tracked products. Search demand moved +0.4% over the last 90 days.
Search demand for Mountain Dew on Amazon Germany peaks in Oct–Nov, where the busiest month runs 1.9× the quietest.