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mountain dew

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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 26Conversion 16Competition 16Returns 99Price range 68Avg price 95Brand share 14Review moat 74Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.25

avg listing price — sweet spot $15–$100

Review moat

Good546.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.84–€36.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Market size

Bad€69K

€69K/yr · 239K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, mountain dew is a €69K/yr Amazon Germany market (239K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mountain dew market data

Units sold / yr
5K–6K
avg 500–750/product
Revenue / yr
€116K–€140K
units × avg price
Conversion rate
1.2%
Avg BSR
#702
Page quality
0%
Prime
30%
Sponsored
40%
Out of stock
29.1%
Avg brand age
49 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Mountain Dew56%
  • picontshirt15%
  • Cannapla10%
  • MOUNTAIN8%
  • minifan6%
  • Generisch3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top mountain dew search terms

  • usa105K/yr
  • mountain dew60K/yr
  • amerika49K/yr
  • mountain dew zero10K/yr
  • dew8K/yr
  • mountain dew bajablast3K/yr
  • mountain dew code red3K/yr
All search terms

Top mountain dew products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€10K30%€21K45%€31K60%€41K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about mountain dew

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt47%

“Schmeckt super”

Süße12%

“Sehr süß”

Geschmack11%

“Kräftiger Geschmack”

Alkoholgeschmack11%

“Super Getränk”

Qualität insgesamt7%

“Super Qualität”

Frische5%

“Sehr erfrischend (eiskalt am besten!).”

beworben Vs Tatsächliches Produkt4%

“So wie beschrieben”

Ernährungs Gehalt2%

“Die Kohlensäure ist angenehm”

Koffeingehalt1%

“Leichter Koffein-Boost”

What buyers complain about

Geschmack insgesamt50%

“schlechter Geschmack”

Süße33%

“ok. zu süß”

Geschmack17%

“schlechter Geschmack”

Top return reasons

Gesamtgröße83%
Breite17%

Common questions

Is mountain dew profitable to sell on Amazon Germany?
The niche generates €69K/yr across 10 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (40/100).
How competitive is the mountain dew niche?
7 brands and 10 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in mountain dew?
Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
When does demand for mountain dew peak?
Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the mountain dew niche?
Listings span €4.84–€36.65; the average listing price is €23.25 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.