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Mountain Dew

Fail

The top 5 brands take 94% of clicks, so Mountain Dew is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€69K/yr239K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 10 sellers

Flapen Score

Mountain Dew against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Mountain Dew is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain Dew market on Amazon at a glance

Shoppers on Amazon Germany searched for Mountain Dew 239K times last year and spent an estimated €69K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
1.2%
Market size, estimated
€69Ka year
Peak month
November1.9× the quietest month
Top search term
usa105K searches a year

02 · Price

A sale here is worth €23.25.

Listings sell for €23.25 on average, from €4.84 to €36.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €23.25 that is €12K to €17K a year per listing.

Average price
€23.25inside the $15 to $100 sweet spot
Price range
€4.84–€36.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
€12K–€17K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #702 within Getränke, Kaffee & Tee. It carries 546 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
30%
Out of stock, average day
29.1%
Average rank
#702in Getränke, Kaffee & Tee
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
546per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mountain Dew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Mountain Dew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Mountain Dew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usa105K/yr
  • mountain dew60K/yr
  • amerika49K/yr
  • mountain dew zero10K/yr
  • dew8K/yr
  • mountain dew bajablast3K/yr
  • mountain dew code red3K/yr

Reviews and returns

What reviews say buyers love and hate about Mountain Dew

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Geschmack insgesamt”
50%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“schlechter Geschmack”
A buyer, on “Geschmack insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Mountain Dew questions

Answered from the same tracked data.