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45

mon cherie

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 20Conversion 8Competition 42Returns 100Price range 74Avg price 88Brand share 34Review moat 69Quality gap 86

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€20.01

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good€2.93–€117.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good731.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€22K

€22K/yr · 166K searches

According to Flapen's Amazon Germany niche tracking, mon cherie is a €22K/yr Amazon Germany market (166K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mon cherie market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€200K–€250K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,853
Page quality
0%
Prime
45%
Sponsored
30%
Out of stock
38.5%
Avg brand age
59 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

35

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

12%

  • Mon Cheri41%
  • Ferrero30%
  • Bull & Bear7%
  • READY TO LOVE4%
  • Pufai4%
  • G-STAR3%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Top mon cherie search terms

  • mon cherie63K/yr
  • mon cherie großpackung19K/yr
  • mon cheri19K/yr
  • moncherie pralinen17K/yr
  • mon cherie pralinen38K/yr
  • mon cherie geschenk5K/yr
  • mon cherry3K/yr
  • moncherie3K/yr
All search terms

Top mon cherie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€4K30%€7K40%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about mon cherie

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Sehr schönes Produkt”

Geschenk Zweck13%

“Super Geschenk”

Geschmack insgesamt11%

“schmeckt okay”

Süße9%

“süsse Versuchung”

Komfort insgesamt9%

“Angenehm, passen”

Preis-Leistungs-Verhältnis8%

“Preis absolut angemessen”

Gesamtgröße7%

“Auch die Größe passt den meisten Damen gut”

Geschmack4%

“Der Geschmack passt”

Frische4%

“Frisch und lecker”

Materialqualität2%

“Material angenehm”

What buyers complain about

Qualität insgesamt18%

“Fürchterliche Qualität”

Feucht/Trocken13%

“Total ausgetrocknet und unten wie eingedrückt”

Geschmack insgesamt9%

“schmeckt nicht mehr gut”

Alkoholgehalt8%

“Besonders enttäuschend sind die Alkoholfüllungen: Der Alkohol ist komplett ausgetrocknet”

Haltbarkeit7%

“und sich bei häufiger Nutzung schneller abnutzen”

Abgestanden/verfault/verwöhnt5%

“Keine Frischware”

Geschmack5%

“Geschmack und Konsistenz stimmen nicht mit Mon Chéri aus dem Supermarkt überein”

Gesamtgröße5%

“Zu klein”

Pulverisiert/zerbröselt4%

“Die Schokolade war uralt, die einzelnen Pralinen zusammengehalten, grau und ausgetrocknet”

Allergien3%

“Reagiere auf manche Schokoladesorten allergisch”

Top return reasons

Materialqualität100%

Common questions

Is mon cherie profitable to sell on Amazon Germany?
The niche generates €22K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (45/100).
How competitive is the mon cherie niche?
11 brands and 35 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in mon cherie?
Top complaints mined from reviews: Qualität insgesamt, Feucht/Trocken, Geschmack insgesamt. The return rate is 0.0%.
When does demand for mon cherie peak?
Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the mon cherie niche?
Listings span €2.93–€117.80; the average listing price is €20.01 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.