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Mokka

Mokka shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46

Market size 51Growth 20Conversion 89Competition 53Returns 99Price range 85Avg price 75Brand share 0Review moat 24Quality gap 45
This niche Category average · 1,367 niches

Is Mokka profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mokka is a €296K/yr Amazon Germany market (189K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Mokka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.9% over the last 90 days and 10.4% of searches end in a purchase.

€296K

revenue / yr

Units sold / yr20K
Search volume / yr-10.9%189K
Conversion rate10.4%
Avg price€15.03

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 102
Top-5 product click share53%
Open market0%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement69%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews5,446

Top Mokka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€30K€44K€59K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

0%

  • Bialetti59%
  • illy27%
  • Illy8%
  • Lavazza6%

Mokka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR10.4%Products26Brands4Top 5 Brands100%OOS Rate1.1%Rating4.5★Reviews5,446Avg BSR#40
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Mokka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bialetti kaffee73K/yr
  • illy espresso gemahlen44K/yr
  • mokka kaffee22K/yr
  • bialetti espresso9K/yr
  • bialetti kaffee gemahlen8K/yr
  • moka kaffee6K/yr
  • illy kaffee gemahlen5K/yr
  • bialetti perfetto moka4K/yr
  • kaffee für bialetti3K/yr
  • kaffee bialetti3K/yr

What reviews say buyers love and hate about Mokka

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geschmack insgesamt38%

Super Espresso CLASSICO

Koffeingehalt16%

caffe preferito

Geschmack16%

Super Geschmack

Qualität insgesamt6%

Es ist qualitativ verarbeitet, funktioniert super und wenn ich in der Arbeit nicht immer so einen Zeitdruck hätte, würde ich mir ein zweites bestellen

Geruch4%

fantastisches Aroma

What buyers complain about

70% of reviews
Geschmack insgesamt17%

Ungenießbar

Preis-Leistungs-Verhältnis15%

schade für das Geld

Geschmack13%

Geschmacklos Kaffee

Qualität insgesamt6%

Schlechte Qualität

Bitter6%

Bischien bitter

Mokka return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Kompatibilität – insgesamt
15%
3Auslaufsicher
7%
4Funktionalität insgesamt
6%
5Defekt Material/Teile
5%

Common Mokka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mokka 51/100 on Amazon Germany — Worth a look. The niche generates €296K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -10.9% over the last 90 days.
Search demand for Mokka on Amazon Germany peaks in Dec, where the busiest month runs 2.1× the quietest.