mohn
Skip itSoft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great173.45avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad€1.94–€17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€6.08avg listing price — sweet spot $15–$100
Market size
Bad€59K€59K/yr · 98K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mohn is a €59K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mohn market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- €36K–€49K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #477
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 64%
- Out of stock
- 8.6%
- Avg brand age
- 60 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
14%
- Davert35%
- RUF25%
- Malinowe11%
- GymBeam7%
- Monte Nativo5%
- Quast Meerrettich4%
- Open — no brand owns it (5 brands, 14%)
Demand
Weekly Amazon search volume, last 32 weeks — -30.0% search growth over the last 90 days.Top mohn search terms
- mohn38K/yr
- mohn zum backen24K/yr
- blaumohn7K/yr
- gemahlener mohn11K/yr
- mohn gemahlen10K/yr
- mohn gemahlen zum backen5K/yr
- backmohn3K/yr
Top mohn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davert Blaumohn 250 g (1 Stück)
Davert€4.174.7★413 rev
RUF Dampfmohn fein gemahlener Blaumohn für Kuchen und Desserts wie Mohn-Schnecken oder Mohn-Streuselkuchen backfertig und sofort einsatzbereit 200g
RUF€2.684.6★106 rev
Malinowe BLAUMOHN 1kg Blauer Mohn Exzellente Qualität
Malinowe€10.424.3★89 rev
GymBeam Blauer Mohn - Mohn zum Backen ganze ölige Samen reich an Ballaststoffen & Protein traditionelles Grundnahrungsmittel ideal für Desserts Smoothies & vegane Milch 500 g
GymBeam€3.504.8★22 rev
Blaumohn Monte Nativo (500g) - Mohn zum Backen - Mohnsamen ideal zum Mohnback - Schonend getrocknete und aromatische Gewürze ideal zum Kochen und Würzen - Intesives Aroma und Geschmack
Monte Nativo€8.324.7★261 rev
Newest
by launch date
Blaumohn 200g | Blaue Mohnsamen in Premium Qualität | Ideal zum Backen & Kochen | Ganze Mohnsaaten | 100% Natürlich Vegan & Glutenfrei | Ohne Zusätze & Non-GMO
The Worldwide Mint€4.4432 rev
Alpi Nature Mohnsamen 125g Blaumohn Samen ganz Mohn Samen ganz zum Backen und Mohnkuchen
Alpi Nature€4.58915 rev
Blaumohn | ganze Mohnsamen zum Backen | 100% natürlich ohne Zusätzen | 800 g
Quast Meerrettich€4.6313 rev
GymBeam Blauer Mohn - Mohn zum Backen ganze ölige Samen reich an Ballaststoffen & Protein traditionelles Grundnahrungsmittel ideal für Desserts Smoothies & vegane Milch 500 g
GymBeam€3.5022 rev
Kitchin Mohnsamen (0.2 kg)
Kitchin€1.946 rev
Trending
90-day click momentumBlaumohn 200g | Blaue Mohnsamen in Premium Qualität | Ideal zum Backen & Kochen | Ganze Mohnsaaten | 100% Natürlich Vegan & Glutenfrei | Ohne Zusätze & Non-GMO
The Worldwide Mint€4.444.5★
Alpi Nature Mohnsamen 125g Blaumohn Samen ganz Mohn Samen ganz zum Backen und Mohnkuchen
Alpi Nature€4.584.6★
Davert Blaumohn 250 g (1 Stück)
Davert€4.174.7★
Kitchin Mohnsamen (0.2 kg)
Kitchin€1.945.0★
Malinowe BLAUMOHN 1kg Blauer Mohn Exzellente Qualität
Malinowe€10.424.3★
What buyers say about mohn
What buyers praise and complain about, mined from review topics.What buyers love
“Verbacken wirklich lecker”
“Super Ware”
“Lecker”
“BLAUMOHNSAMEN sparsames Essen”
“Außerdem liegt ein gutes Preis-Leistungsverhältnis vor”
“Sehr aromatisch, besonders leicht angeröstet entfaltet sich der Geschmack intensiv”
“Beschreibung entspricht dem Inhalt”
“aus, was für ein wunderschönes, natürliches Punkt-Design”
“Frische: Die Qualität ist top – kein ranziger Geruch oder Verunreinigungen”
“Vielseitig verwendbar (Backen, Desserts, auch herzhafte Küche).”
What buyers complain about
“Aber der Geschmack überzeugt überhaupt nicht”
“Schmeckt überhaupt nicht nach Mohn”
“Betrug ist absolut nicht gemahlen”
“Dann nach der Haltbarkeit geschaut und 3Monate sind merkwürdig”
Common questions
- Is mohn profitable to sell on Amazon Germany?
- The niche generates €59K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the mohn niche?
- 11 brands and 20 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mohn?
- Top complaints mined from reviews: Geschmack, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
- What does it cost to enter the mohn niche?
- Listings span €1.94–€17.90; the average listing price is €6.08 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.