- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €59K/yr98K searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 82%top-5 click share · 11 brands · 20 sellers
Flapen Score
Mohn against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Mohn is stronger. Inside it, weaker.
Market
The Mohn market on Amazon at a glance
Shoppers on Amazon Germany searched for Mohn 98K times last year and spent an estimated €59K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 9.9%
- Market size, estimated
- €59Ka year
- Top search term
- mohn38K searches a year
02 · Price
A sale here is worth €6.08.
Listings sell for €6.08 on average, from €1.94 to €17.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €6.08 that is €2K to €3K a year per listing.
- Average price
- €6.08under the $15 to $100 sweet spot
- Price range
- €1.94–€17.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€3K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #477 within Gewürze & Fix-Produkte. It carries 173 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 55%
- Out of stock, average day
- 8.6%
- Average rank
- #477in Gewürze & Fix-Produkte
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 173per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mohn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Davert Blaumohn 250 g (1 Stück)
- Price
- €4.17
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 6y ago

RUF Dampfmohn fein gemahlener Blaumohn für Kuchen und Desserts wie Mohn-Schnecken oder Mohn-Streuselkuchen backfertig und sofort einsatzbereit 200g
- Price
- €2.68
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 2y ago

Malinowe BLAUMOHN 1kg Blauer Mohn Exzellente Qualität
- Price
- €10.42
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 3y ago

GymBeam Blauer Mohn - Mohn zum Backen ganze ölige Samen reich an Ballaststoffen & Protein traditionelles Grundnahrungsmittel ideal für Desserts Smoothies & vegane Milch 500 g
- Price
- €3.50
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Blaumohn Monte Nativo (500g) - Mohn zum Backen - Mohnsamen ideal zum Mohnback - Schonend getrocknete und aromatische Gewürze ideal zum Kochen und Würzen - Intesives Aroma und Geschmack
- Price
- €8.32
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 2y ago
Trending
estimated 90-day click momentum
Blaumohn 200g | Blaue Mohnsamen in Premium Qualität | Ideal zum Backen & Kochen | Ganze Mohnsaaten | 100% Natürlich Vegan & Glutenfrei | Ohne Zusätze & Non-GMO
- Price
- €4.44
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5mo ago

Alpi Nature Mohnsamen 125g Blaumohn Samen ganz Mohn Samen ganz zum Backen und Mohnkuchen
- Price
- €4.58
- Rating
- 4.6/5
- Reviews
- 915
- Age
- 11mo ago

Davert Blaumohn 250 g (1 Stück)
- Price
- €4.17
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 6y ago

Kitchin Mohnsamen (0.2 kg)
- Price
- €1.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Malinowe BLAUMOHN 1kg Blauer Mohn Exzellente Qualität
- Price
- €10.42
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 3y ago
Newest
by launch date
Blaumohn 200g | Blaue Mohnsamen in Premium Qualität | Ideal zum Backen & Kochen | Ganze Mohnsaaten | 100% Natürlich Vegan & Glutenfrei | Ohne Zusätze & Non-GMO
- Price
- €4.44
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5mo ago

Alpi Nature Mohnsamen 125g Blaumohn Samen ganz Mohn Samen ganz zum Backen und Mohnkuchen
- Price
- €4.58
- Rating
- 4.6/5
- Reviews
- 915
- Age
- 11mo ago

Blaumohn | ganze Mohnsamen zum Backen | 100% natürlich ohne Zusätzen | 800 g
- Price
- €4.63
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

GymBeam Blauer Mohn - Mohn zum Backen ganze ölige Samen reich an Ballaststoffen & Protein traditionelles Grundnahrungsmittel ideal für Desserts Smoothies & vegane Milch 500 g
- Price
- €3.50
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Kitchin Mohnsamen (0.2 kg)
- Price
- €1.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
20
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
14%
- Davert35%
- RUF25%
- Malinowe11%
- GymBeam7%
- Monte Nativo5%
- Quast Meerrettich4%
- Open — no brand owns it (5 brands, 14%)
Demand
Mohn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Mohn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mohn38K/yr
- mohn zum backen24K/yr
- blaumohn7K/yr
- gemahlener mohn11K/yr
- mohn gemahlen10K/yr
- mohn gemahlen zum backen5K/yr
- backmohn3K/yr
Reviews and returns
What reviews say buyers love and hate about Mohn
We read the reviews and the return reasons for every product selling here.
“Aber der Geschmack überzeugt überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mohn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









