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Miso Paste

Fail

Prices span $1.61–$16.81, mostly outside the sweet spot, so Miso Paste is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€161K/yr280K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
76%top-5 click share · 7 brands · 23 sellers

Flapen Score

Miso Paste against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Miso Paste is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miso Paste market on Amazon at a glance

Shoppers on Amazon Germany searched for Miso Paste 280K times last year and spent an estimated €161K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
10.0%
Market size, estimated
€161Ka year
Peak month
January2.3× the quietest month
Top search term
miso paste176K searches a year

02 · Price

A sale here is worth €5.75.

Listings sell for €5.75 on average, from €1.61 to €16.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.75 that is €9K to €12K a year per listing.

Average price
€5.75under the $15 to $100 sweet spot
Price range
€1.61–€16.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€9K–€12K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #116 within Konserven & Eingelegtes. It carries 371 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#116in Konserven & Eingelegtes
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
371per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Miso Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 223%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Miso Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Miso Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miso paste176K/yr
  • miso57K/yr
  • miso paste hell13K/yr
  • misopaste14K/yr
  • miso paste dunkel7K/yr
  • shiro miso4K/yr
  • misopaste hell6K/yr
  • helle misopaste4K/yr

Reviews and returns

What reviews say buyers love and hate about Miso Paste

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschmack insgesamt”
35%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Geschmackssache”
A buyer, on “Geschmack insgesamt”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Miso Paste questions

Answered from the same tracked data.