Miso Paste
FailPrices span $1.61–$16.81, mostly outside the sweet spot, so Miso Paste is a Fail.
- Flapen Score
- 41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 4641
- Market size
- €161K/yr280K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 23 sellers
Flapen Score
Miso Paste against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Miso Paste is stronger. Inside it, weaker.
Market
The Miso Paste market on Amazon at a glance
Shoppers on Amazon Germany searched for Miso Paste 280K times last year and spent an estimated €161K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 10.0%
- Market size, estimated
- €161Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- miso paste176K searches a year
02 · Price
A sale here is worth €5.75.
Listings sell for €5.75 on average, from €1.61 to €16.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.75 that is €9K to €12K a year per listing.
- Average price
- €5.75under the $15 to $100 sweet spot
- Price range
- €1.61–€16.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #116 within Konserven & Eingelegtes. It carries 371 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 19.8%
- Average rank
- #116in Konserven & Eingelegtes
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 371per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Miso Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bamboo Garden - Miso Paste hell | Zum Zubereiten von Miso Suppe | Milder Geschmack | Vegan | 45 g in der Tube
- Price
- €1.67
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 1y ago

Bamboo Garden - Miso Paste dunkel | Zum Zubereiten von Miso Suppe | Intensiv würziger Geschmack | Vegan | 45 g in der Tube
- Price
- €1.61
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

Fuchs Gewürze - Miso Würzpaste | Mild-würzige Paste mit natürlichen Zutaten mit 26% Sojabohnen | Umami-Geschmack für Miso-Suppen Saucen und Dressings | 100 g in wiederverschließbarem Glas
- Price
- €3.08
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

Hikari Miso Mutenka Koji Miso All Natural 750 gramm
- Price
- €7.19
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 9y ago

Bioasia Bio Miso-Paste Aka Würzpaste aus Aka Miso Von Natur aus vegan 200 g (1 Stück)
- Price
- €4.56
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 14y ago
Trending
estimated 90-day click momentum
Hikari Miso Mutenka Koji Miso All Natural 750 gramm
- Price
- €7.19
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 9y ago

Hikari Miso Aged Red Miso fermentierte Miso-Paste aus Japan 300 g
- Price
- €3.31
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 5y ago

MARUKOME Puro Yo Aka dunkle Miso-Suppenpaste aus Japan - Ideal zum Herstellen von Misosuppe und Würzen von dunklen Saucen und Dressings (1 x 1 kg)
- Price
- €6.63
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 6y ago

Fuchs Gewürze - Miso Würzpaste | Mild-würzige Paste mit natürlichen Zutaten mit 26% Sojabohnen | Umami-Geschmack für Miso-Suppen Saucen und Dressings | 100 g in wiederverschließbarem Glas
- Price
- €3.08
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

Hikari Miso Shiro Miso weiße authentische Miso-Paste aus Japan ohne Zusatzstoffe 400 g
- Price
- €2.09
- Rating
- 4.4/5
- Reviews
- 740
- Age
- 9y ago
Newest
by launch date
Fuchs Gewürze - Miso Würzpaste | Mild-würzige Paste mit natürlichen Zutaten mit 26% Sojabohnen | Umami-Geschmack für Miso-Suppen Saucen und Dressings | 100 g in wiederverschließbarem Glas
- Price
- €3.08
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

YAMASAN KYOTO UJI Japanische Trockenmiso-Würzung gefriergetrocknetes Misopulver ohne Zusatzstoffe vegan köstlicher Geschmack für verschiedene Speisen hergestellt in Japan 100 g
- Price
- €13.71
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago

Bamboo Garden - Miso Paste hell | Zum Zubereiten von Miso Suppe | Milder Geschmack | Vegan | 45 g in der Tube
- Price
- €1.67
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 1y ago

Bamboo Garden - Miso Paste dunkel | Zum Zubereiten von Miso Suppe | Intensiv würziger Geschmack | Vegan | 45 g in der Tube
- Price
- €1.61
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

YAMASAN KYOTO UJI Miso Paste Hergestellt in Japan Ideal zum Kochen Misosuppe Suppen & Eintöpfe Gewürze authentische Sojabohnenpaste ohneZusatzstoffe (300g)
- Price
- €16.81
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
23
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
3%
- Bamboo Garden45%
- Hikari Miso23%
- Fuchs12%
- Bioasia9%
- YAMASAN KYOTO UJI5%
- Marukome4%
- Open — no brand owns it (1 brand, 3%)
Demand
Miso Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Miso Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- miso paste176K/yr
- miso57K/yr
- miso paste hell13K/yr
- misopaste14K/yr
- miso paste dunkel7K/yr
- shiro miso4K/yr
- misopaste hell6K/yr
- helle misopaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Miso Paste
We read the reviews and the return reasons for every product selling here.
“Geschmackssache”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miso Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









