Mirin
soft demand (-19.6% this quarter) — Mirin doesn't clear our bar today.
Flapen Score
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Is Mirin profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Mirin is a €149K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Mirin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.6% over the last 90 days and 13.5% of searches end in a purchase.
€149K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Mirin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Miyata Mirin 150 ml
- Price
- €2.25
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 5y ago
Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden
- Price
- €8.28
- Rating
- 4.0/5
- Reviews
- 475
- Age
- 4y ago
Umami Hon Mirin Japanisch 500ml - Echter Süßer Sake zum Kochen - Hergestellt in Japan - Im Holzfass Gereift - Ideal für Teriyaki & Glasuren
- Price
- €11.71
- Rating
- 4.5/5
- Reviews
- 512
- Age
- 3y ago
Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein Honmirin aus Japan
- Price
- €8.86
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 7y ago
Miyata 500 g
- Price
- €5.35
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 6y ago
Trending
90-day click momentum
Marukin Japanischer Kochwein Mirin Fu Chomiryo 2x500ml Japanisches Würzmittel für Teriyaki Marinaden Saucen & Ramen Mild Süßes Mirin Style Cooking Wine
- Price
- €9.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)
[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente
- Price
- €4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Obento Mirin Seasoning süße Mirin Würzsauce zum Kochen 250 ml
- Price
- €3.04
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 5y ago
Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein 2000ml Honmirin aus Japan
- Price
- €34.13
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago
Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden
- Price
- €8.28
- Rating
- 4.0/5
- Reviews
- 475
- Age
- 4y ago
Newest
by launch dateMarukin Japanischer Kochwein Mirin Fu Chomiryo 2x500ml Japanisches Würzmittel für Teriyaki Marinaden Saucen & Ramen Mild Süßes Mirin Style Cooking Wine
- Price
- €9.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente
- Price
- €4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Umami Hon Mirin Japanisch 500ml - Echter Süßer Sake zum Kochen - Hergestellt in Japan - Im Holzfass Gereift - Ideal für Teriyaki & Glasuren
- Price
- €11.71
- Rating
- 4.5/5
- Reviews
- 512
- Age
- 3y ago
Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden
- Price
- €8.28
- Rating
- 4.0/5
- Reviews
- 475
- Age
- 4y ago
Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein 2000ml Honmirin aus Japan
- Price
- €34.13
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 flat
Sellers
11
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Miyata38%
- Umami28%
- ZCIZIU11%
- Obento7%
- Nordara6%
- eatate GmbH4%
- Open — no brand owns it (2 brands, 6%)
Mirin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.7×
Top Mirin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mirin85K/yr
- mirin reiswein13K/yr
- miri6K/yr
- hon mirin6K/yr
What reviews say buyers love and hate about Mirin
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Lecker”
“Hochwertiges Produkt”
“Geschmack aber gut.”
“Endlich mal ein Produkt, dass auch saubere Zutaten aufweist”
“Hält was es verspricht”
What buyers complain about
83% of reviews“Ungeniessbares, vergorenes Produkt”
“Inhalt war sehr schnell weg”
“waren halt zu klein”
Common Mirin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
