Is mirin profitable to sell on Amazon Germany?

The niche generates €149K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).

How competitive is the mirin niche?

8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in mirin?

Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Inhaltsstoffe – insgesamt, Gesamtgröße. The return rate is 0.0%.

When does demand for mirin peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the mirin niche?

Listings span €2.25–€34.13; the average listing price is €10.06 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.

mirin

Skip it

Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great295.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.25–€34.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.06

avg listing price — sweet spot $15–$100

Market size

Okay€149K

€149K/yr · 110K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, mirin is a €149K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mirin market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: €126K–€151K; units × avg price
Conversion rate: 13.5%
Avg BSR: #138
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Miyata38%
Umami28%
ZCIZIU11%
Obento7%
Nordara6%
eatate GmbH4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top mirin search terms

mirin85K/yr -18.2%9.5% conv.
mirin reiswein13K/yr -16.1%9.2% conv.
miri6K/yr -22.8%0.6% conv.
hon mirin6K/yr -39.3%8.8% conv.

All search terms

Top mirin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Miyata Mirin 150 ml

Miyata€2.254.6★344 rev

Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden

Umami€8.284.0★475 rev

Umami Hon Mirin Japanisch 500ml - Echter Süßer Sake zum Kochen - Hergestellt in Japan - Im Holzfass Gereift - Ideal für Teriyaki & Glasuren

Umami€11.714.5★512 rev

Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein Honmirin aus Japan

ZCIZIU€8.864.6★1,072 rev

Miyata 500 g

Miyata€5.354.6★153 rev

Newest

by launch date

Marukin Japanischer Kochwein Mirin Fu Chomiryo 2x500ml Japanisches Würzmittel für Teriyaki Marinaden Saucen & Ramen Mild Süßes Mirin Style Cooking Wine

Nordara€9.920 rev

2mo ago

[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente

eatate GmbH€4.641 rev

4mo ago

Umami Hon Mirin Japanisch 500ml - Echter Süßer Sake zum Kochen - Hergestellt in Japan - Im Holzfass Gereift - Ideal für Teriyaki & Glasuren

Umami€11.71512 rev

3y ago

Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden

Umami€8.28475 rev

4y ago

Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein 2000ml Honmirin aus Japan

Otsumami-Land€34.133 rev

4y ago

What buyers say about mirin

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Lecker”

Qualität insgesamt24%

“Hochwertiges Produkt”

Geschmack20%

“Geschmack aber gut.”

Inhaltsstoffe – insgesamt7%

“Endlich mal ein Produkt, dass auch saubere Zutaten aufweist”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Frische2%

“Lecker und NICHT abgelaufen”

What buyers complain about

Abgestanden/verfault/verwöhnt33%

“Ungeniessbares, vergorenes Produkt”

Inhaltsstoffe – insgesamt33%

“Inhalt war sehr schnell weg”

Gesamtgröße17%

“waren halt zu klein”

Common questions

Is mirin profitable to sell on Amazon Germany?: The niche generates €149K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).
How competitive is the mirin niche?: 8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in mirin?: Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Inhaltsstoffe – insgesamt, Gesamtgröße. The return rate is 0.0%.
When does demand for mirin peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the mirin niche?: Listings span €2.25–€34.13; the average listing price is €10.06 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.