Minis
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Minis is a Maybe.
- Flapen Score
- 53 / 100Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 4653
- Market size
- €568K/yr770K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 48 sellers
Flapen Score
Minis against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Minis is stronger. Inside it, weaker.
Market
The Minis market on Amazon at a glance
Shoppers on Amazon Germany searched for Minis 770K times last year and spent an estimated €568K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €568K a year.
- Searches, last 12 months
- 770K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- €568Ka year
- Peak month
- October6.2× the quietest month
- Top search term
- snickers207K searches a year
02 · Price
A sale here is worth €14.28.
Listings sell for €14.28 on average, from €2.39 to €41.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €14.28 that is €43K to €57K a year per listing.
- Average price
- €14.28under the $15 to $100 sweet spot
- Price range
- €2.39–€41.39
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €43K–€57K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #260 within Süßigkeiten & Knabbereien. It carries 3,017 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 66%
- Out of stock, average day
- 7.0%
- Average rank
- #260in Süßigkeiten & Knabbereien
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,017per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Minis products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M&Ms Peanut Schokolade 1 x 800g Erdnussgeschmack Schokolinsen (800g)
- Price
- €7.20
- Rating
- 4.7/5
- Reviews
- 28,812
- Age
- 13y ago

M&Ms Peanut Schokoladen Großpackung als Schokolade 24 x 45g Erdnussgeschmack Schokolinsen als Süßigkeiten Schokoladen Geschenk (1080g)
- Price
- €11.62
- Rating
- 4.7/5
- Reviews
- 5,052
- Age
- 16y ago

M&Ms Chocolate Großpackung Schokolade Knackige Schokolinsen mit bunter Zuckerhülle als Süßigkeiten Party-Mix 1 x 800 g
- Price
- €7.25
- Rating
- 4.7/5
- Reviews
- 8,349
- Age
- 13y ago

Snickers Schokoriegel Karamell & Erdnüsse Vollmilch Schokolade Großpackung 32 x 50g
- Price
- €16.72
- Rating
- 4.7/5
- Reviews
- 4,046
- Age
- 14y ago

M&M Hoodie Pullover Kapuzen-Pulli M und M Buchstaben Gruppenkostüm für Fasching & Karneval Partner- & JGA Kostüm Unisex Hoodie (DE/NL/SE/PL Alphanumerisch XXL Regular Regular lila)
- Price
- €29.99
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago
Trending
estimated 90-day click momentum
M&Ms Peanut Knackige Schokolinsen mit Erdnusskern und bunter Zuckerhülle als Süßigkeiten Schokolade zum Teilen 1 x 330 g
- Price
- €4.71
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 10y ago

Alsino M und M Turnbeutel - M&M Karneval Kostüm Damen Herren MM Gruppenkostüm - Fasching Verkleidung Rucksack Farbe Rot
- Price
- €9.96
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

Alsino M und M Turnbeutel - M&M Karneval Kostüm Damen Herren MM Gruppenkostüm - Fasching Verkleidung Rucksack Farbe Flieder
- Price
- €9.96
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

Alsino M und M Turnbeutel - M&M Karneval Kostüm Damen Herren MM Gruppenkostüm - Fasching Verkleidung Rucksack Farbe rosa
- Price
- €9.92
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

Alsino M und M Turnbeutel - M&M Karneval Kostüm Damen Herren MM Gruppenkostüm - Fasching Verkleidung Rucksack Farbe Royalblau
- Price
- €9.93
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
- Price
- €6.87
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 6mo ago

M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g
- Price
- €12.49
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago

M&M Hoodie Pullover Kapuzen-Pulli M und M Buchstaben Gruppenkostüm für Fasching & Karneval Partner- & JGA Kostüm Unisex Hoodie (DE/NL/SE/PL Alphanumerisch XXL Regular Regular lila)
- Price
- €29.99
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago

M&MS Minis Chocolate 135 g
- Price
- €2.54
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago

Alsino M und M Turnbeutel - M&M Karneval Kostüm Damen Herren MM Gruppenkostüm - Fasching Verkleidung Rucksack Farbe Rot
- Price
- €9.96
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
48
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 87%
Open market
2%
- M&M'S57%
- Alsino17%
- Snickers14%
- PartyMagix5%
- Mars3%
- WHITIN2%
- Open — no brand owns it (1 brand, 2%)
Demand
Minis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 6.2×
Search terms
Top Minis search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snickers207K/yr
- m&m138K/yr
- m&ms158K/yr
- m&ms 1kg45K/yr
- m und ms56K/yr
- m und m36K/yr
- mms24K/yr
- m&m peanut8K/yr
- schokonüsse12K/yr
- snikers8K/yr
Reviews and returns
What reviews say buyers love and hate about Minis
We read the reviews and the return reasons for every product selling here.
“Leider unverschämt lecker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minis questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









