Skip to content

Milky Way Crispy Rolls

Fail

The top 5 products take 100% of clicks, so Milky Way Crispy Rolls is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€140K/yr123K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 16 sellers

Flapen Score

Milky Way Crispy Rolls against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Milky Way Crispy Rolls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milky Way Crispy Rolls market on Amazon at a glance

Shoppers on Amazon Germany searched for Milky Way Crispy Rolls 123K times last year and spent an estimated €140K. All 2 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €140K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
4.8%
Market size, estimated
€140Ka year
Peak month
February2.1× the quietest month
Top search term
milky way crispy rolls71K searches a year

02 · Price

A sale here is worth €23.90.

Listings sell for €23.90 on average, from €19.58 to €29.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €23.90 that is €6K to €12K a year per listing.

Average price
€23.90inside the $15 to $100 sweet spot
Price range
€19.58–€29.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #382 within Süßigkeiten & Knabbereien. It carries 1,942 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
33%
Out of stock, average day
11.1%
Average rank
#382in Süßigkeiten & Knabbereien
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
1,942per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Milky Way Crispy Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Milky Way Crispy Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Milky Way Crispy Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milky way crispy rolls71K/yr
  • crispy rolls12K/yr
  • milkyway crispy rolls9K/yr
  • kinder crispy13K/yr
  • crispy rolls milkyway9K/yr
  • kinder crispy riegel6K/yr
  • milky way rolls4K/yr

Reviews and returns

What reviews say buyers love and hate about Milky Way Crispy Rolls

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
15%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“schmeckt auch so”
A buyer, on “Geschmack insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Milky Way Crispy Rolls questions

Answered from the same tracked data.