milky way crispy rolls
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible€23.90avg listing price — sweet spot $15–$100
Price range
Incredible€19.58–€29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,941.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay€140K€140K/yr · 123K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, milky way crispy rolls is a €140K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
milky way crispy rolls market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- €60K–€72K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 100%
- Out of stock
- 11.1%
- Avg brand age
- 68 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Milky Way92%
- Kinder8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.1×
Top milky way crispy rolls search terms
- milky way crispy rolls71K/yr
- crispy rolls12K/yr
- milkyway crispy rolls9K/yr
- kinder crispy13K/yr
- crispy rolls milkyway9K/yr
- kinder crispy riegel6K/yr
- milky way rolls4K/yr
Top milky way crispy rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milky Way Waffelröllchen | Crispy Rolls Milchcreme | 24 Crispy Rolls in einer Box (24 x 25 g)
Milky Way€29.104.7★5,675 rev
MILKY WAY Knusprige Brötchen Milchschokolade Kekssnack-Riegel einzeln 22 5 g (1 x 24 Riegel)
Milky Way€23.034.3★121 rev
Kinder Crispy Kinder Crispy Riegel 14 Stück 34 g mit Milchcreme und Haselnüssen gefüllt mit Schokolade Kinder
Kinder€19.584.4★29 rev
Newest
by launch dateKinder Crispy Kinder Crispy Riegel 14 Stück 34 g mit Milchcreme und Haselnüssen gefüllt mit Schokolade Kinder
Kinder€19.5829 rev
MILKY WAY Knusprige Brötchen Milchschokolade Kekssnack-Riegel einzeln 22 5 g (1 x 24 Riegel)
Milky Way€23.03121 rev
Milky Way Waffelröllchen | Crispy Rolls Milchcreme | 24 Crispy Rolls in einer Box (24 x 25 g)
Milky Way€29.105,675 rev
Trending
90-day click momentumMILKY WAY Knusprige Brötchen Milchschokolade Kekssnack-Riegel einzeln 22 5 g (1 x 24 Riegel)
Milky Way€23.034.3★
Kinder Crispy Kinder Crispy Riegel 14 Stück 34 g mit Milchcreme und Haselnüssen gefüllt mit Schokolade Kinder
Kinder€19.584.4★
Milky Way Waffelröllchen | Crispy Rolls Milchcreme | 24 Crispy Rolls in einer Box (24 x 25 g)
Milky Way€29.104.7★
What buyers say about milky way crispy rolls
What buyers praise and complain about, mined from review topics.What buyers love
“Mega lecker”
“War "frische" Ware mit schneller Lieferung.”
“Lecker günstig”
“Wie erwartet”
“Die besten Schokorollen”
“Die Milky Way Crispy Rolls waren damals in meiner Kindheit die leckersten Waffelrollen die es je gab”
“Chrispy Rolls waren komplett weich und kleben zusammen”
What buyers complain about
“schmeckt auch so”
“Geschmack nichts wie damals”
“Chrispy Rolls waren komplett weich und kleben zusammen”
“Für das Geld sehr unzufrieden”
“Abbildung nicht identisch”
“Leider alle geschmolzen... wurde reklamiert”
“Schokolade sieht schon alt aus”
“Schlechte Qualität des Produktes”
“die Konsistenz der Creme ist zu krisselig”
“die Konsistenz der Creme ist zu krisselig”
Common questions
- Is milky way crispy rolls profitable to sell on Amazon Germany?
- The niche generates €140K/yr across 3 tracked products. 90-day search growth is -17.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the milky way crispy rolls niche?
- 2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in milky way crispy rolls?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Brock/Klump/Sammlung. The return rate is 0.0%.
- When does demand for milky way crispy rolls peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the milky way crispy rolls niche?
- Listings span €19.58–€29.10; the average listing price is €23.90 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.