milka mini eggs
Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great€6.68–€79.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.57avg listing price — sweet spot $15–$100
Review moat
Good947.03avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€59K€59K/yr · 143K searches
Growth
Bad-63.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, milka mini eggs is a €59K/yr Amazon Germany market (143K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
milka mini eggs market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €88K–€105K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #677
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 83%
- Out of stock
- 24.0%
- Avg brand age
- 65 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
0%
- Cadbury98%
- Milka1%
- your surprise1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — -63.5% search growth over the last 90 days.Top milka mini eggs search terms
- cadbury55K/yr
- cadbury chocolate17K/yr
- milka mini eggs17K/yr
- cadbury mini eggs9K/yr
- cadbury schokolade22K/yr
- dairy milk4K/yr
- mini eggs8K/yr
- dairy milk chocolate6K/yr
- cadbury clinkers3K/yr
- mini eggs milka3K/yr
Top milka mini eggs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Die Schokolade Mini Eier Solidee Tasche (80G) in einer Schale von Crunchy Zucker (Ostern Forms)
Cadbury€8.254.5★2,136 rev
Cadbury Dairy Milk Schokolade 2 x 200 g köstlich cremige Milchschokolade aus Großbritannien einmalig leckere Süßigkeit mit vollmundigem Geschmack Vollmilch
Cadbury€13.554.4★379 rev
Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
Cadbury€46.224.7★6,249 rev
Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g
Cadbury€6.684.3★837 rev
Cadbury Heroes Schokoladenmix köstlich cremige Schokolade im bunten Mix vielfältige Mischung aus feinsten Süßigkeiten perfekt zum Teilen!
Cadbury€14.604.0★546 rev
Newest
by launch date
Cadbury Dairy Milk Caramel Nibbles 85g
Cadbury€7.4457 rev
Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
Cadbury€46.226,249 rev
Cadbury PICNIC Schokoladenriegel mit Erdnüssen Rosinen und Karamell in der Großpackung 36 x 48 4g
Cadbury€32.341,352 rev
Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g
Cadbury€79.674 rev
Cadbury Double Decker Schokoladenriegel 4 Stück 174 8 g
Cadbury€7.66567 rev
Trending
90-day click momentumCadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
Cadbury€46.224.7★
Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g
Cadbury€79.673.7★
Cadbury Dairy Milk Chocolate Bars (2 x 200 g) and Dairy Milk Caramel Chocolate Bars (2 x 120 g) Bundle
Cadbury€19.534.3★
WUNDERBAR Peanut Einzeln verpackte Erdnuss-Karamell-Riegel mit knackigen Erdnussstückchen 24 x 49g
Cadbury€19.514.6★
Cadbury Heroes Schokoladenmix köstlich cremige Schokolade im bunten Mix vielfältige Mischung aus feinsten Süßigkeiten perfekt zum Teilen!
Cadbury€14.604.0★
What buyers say about milka mini eggs
What buyers praise and complain about, mined from review topics.What buyers love
“Mega coole personalisierte Geschenkidee”
“Sooo lecker”
“Nur positives Feedback bekommen”
“Mein Favorit chocolate 🍫 Lecker”
“Hatte Cadbury Schokolade leckerer in Erinnerung”
“Wie bestellt”
“Preisleisten Verhältnis passt”
“Kleines Glück, ganz groß... Eine wirklich tolle Idee- zwar groß, aber nicht protzig!”
“Sie sind auch ausreichend lange Haltbar”
“Himmlisch warm older kalt”
What buyers complain about
“Etwas teuer”
“Schmecken daher auch nicht so gut wie die Creme Eggs mit der zähflüssigen Füllung”
“Wie wurden die denn gelagert??”
“Sehr schlechte”
“Keine 400 g wie angegeben”
“Sehr groß”
“Keine cremige Füllung”
“Sehr unbefriedigendes Süßigkeiten Erlebnis”
“Konsistenz und Geschmack der Schokolade sind eher fade, die "Cremefüllung" ist nur eine extrem süße Zuckermasse.”
Common questions
- Is milka mini eggs profitable to sell on Amazon Germany?
- The niche generates €59K/yr across 29 tracked products. 90-day search growth is -63.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the milka mini eggs niche?
- 3 brands and 46 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in milka mini eggs?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Lagertemperatur. The return rate is 0.0%.
- What does it cost to enter the milka mini eggs niche?
- Listings span €6.68–€79.67; the average listing price is €17.57 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.