Is milka herzen profitable to sell on Amazon Germany?

The niche generates €13K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the milka herzen niche?

24 brands and 42 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in milka herzen?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for milka herzen peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the milka herzen niche?

Listings span €1.78–€29.57; the average listing price is €12.69 (sweet spot $15–$100). The average incumbent carries 687 reviews — the moat a new listing must climb.

milka herzen

Worth a look

Shows low returns (0.1%), but a small market ($13K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Review moat

Good687.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.69

avg listing price — sweet spot $15–$100

Price range

Good€1.78–€29.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€13K

€13K/yr · 71K searches

According to Flapen's Amazon Germany niche tracking, milka herzen is a €13K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

milka herzen market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €51K–€63K; units × avg price
Conversion rate: 1.5%
Avg BSR: #235
Page quality: 0%
Prime: 90%
Sponsored: 77%
Out of stock: 3.6%
Avg brand age: 36 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

49%

Top 20: 89%

Open market

29%

Milka27%
Confiserie Heidel27%
Kinder5%
merci together4%
Weibler4%
Lindt3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.5% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top milka herzen search terms

schokolade danke23K/yr +73.6%2.0% conv.
danke süßigkeiten11K/yr +66.0%1.3% conv.
milka dankeschön10K/yr +202.5%3.5% conv.
danke schokolade mini10K/yr +11.7%2.9% conv.
pralinen danke5K/yr +78.8%1.4% conv.
danke pralinen5K/yr +32.6%1.3% conv.
milka danke3K/yr +9.4%3.2% conv.
milka dankeschön schokolade4K/yr -76.1%3.4% conv.

All search terms

Top milka herzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milka Kleines Dankeschön Pralinen Alpenmilch-Schokolade mit feiner Milchcrème-Füllung 12 x 44 g

Milka€15.574.4★736 rev

Confiserie Heidel Heidel Danke Naps 240 g (1er Pack)

Confiserie Heidel€9.724.7★3,792 rev

Milka Kleines Dankeschön Pralinen Alpenmilch-Schokolade mit feiner Milchcrème-Füllung 10 x 110 g

Milka€26.944.7★196 rev

Heidel Danke Vollmilchschokolade Täfelchen 3x80g pro Packung 16 Stück Mini-Tafeln à 5g Vielfältige Danksagungen Exquisite Geschenkidee

Confiserie Heidel€16.334.6★400 rev

Heidel Danke Vollmilchschokolade Täfelchen 2x80g pro Packung 16 Stück Mini-Tafeln à 5g Vielfältige Danksagungen Exquisite Geschenkidee

Confiserie Heidel€10.894.6★116 rev

Newest

by launch date

Giftota 20pcs Danke Geschenke - Duplo Banderole Blumenstrauß Aufkleber - Duplo Geschenkbox - Kleine Geschenke für Kollegen Freundin beste Freundin Freund Frau Mann Familie - Ohne Schokolade

Giftota€8.9814 rev

4mo ago

20 Stück Danke Schokolade Dankeschön Geschenke Klein Schokoriegel Geschenk Hülle aus Filz Kleines Dankeschön Gastgeschenk Taufe Kleine Weihnachtsgeschenke für Mitarbeiter Kollegen Team Erzieherin

Connextion€8.572 rev

9mo ago

12 Stück Dankeschön Geschenke Danke Schokolade Dankeschön Geschenke Klein für Kollegen Teams Erzieherin Lehrerin Frauen Mann Du hast ein dickes Danke verdient Ohne Schokolade(Weiß

MestectPET€8.3160 rev

10mo ago

Celebrations Dankeschön Personalisierte Dose | Pralinenmischung | als Dankeschön | Geschenkbox | 1x 600-g-Dose

Celebrations€15.26117 rev

1y ago

Lindt€4.4311 rev

2y ago

What buyers say about milka herzen

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt32%

“Schmeckt”

Geschenk Zweck25%

“Mega coole personalisierte Geschenkidee”

Qualität insgesamt12%

“Nur positives Feedback bekommen”

Preis-Leistungs-Verhältnis8%

“Top Preis/Leistung”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben”

Geschmack5%

“Geschmack gut”

Süße3%

“LECKER”

Gesamtgröße3%

“Passt”

Vegan/Biologisch1%

“vegetarisch”

Mischung/Verhältnis1%

“Die Mischung ist abwechslungsreich”

What buyers complain about

Preis-Leistungs-Verhältnis24%

“Etwas teuer”

Geschmack insgesamt16%

“Schmeckt”

beworben Vs Tatsächliches Produkt11%

“Nicht wie auf den Fotos”

Gesamtgröße9%

“Viel zuklein ein mini beutel”

Lagertemperatur8%

“Geschmolzen”

Abgestanden/verfault/verwöhnt6%

“Leider hat mir meine Tochter rückgemeldet, dass die Milka Herzen angelaufen waren, was auf eine falsche Lagerung hindeutet”

Geschmack4%

“Geschmack wie Lindt nur die Hälfte vom Preis”

Qualität insgesamt3%

“Sehr schlechte Qualität”

Funktionalität insgesamt3%

“Und retounieren geht auch nicht”

Vegan/Biologisch3%

“Nicht vegetarisch”

Top return reasons

Defekt Material/Teile50%

Qualität insgesamt50%

Common questions

Is milka herzen profitable to sell on Amazon Germany?: The niche generates €13K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the milka herzen niche?: 24 brands and 42 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in milka herzen?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for milka herzen peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the milka herzen niche?: Listings span €1.78–€29.57; the average listing price is €12.69 (sweet spot $15–$100). The average incumbent carries 687 reviews — the moat a new listing must climb.