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Milchshake Pulver

Fail

The top 5 brands take 97% of clicks, so Milchshake Pulver is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€212K/yr326K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
63%top-5 click share · 7 brands · 16 sellers

Flapen Score

Milchshake Pulver against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Milchshake Pulver is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milchshake Pulver market on Amazon at a glance

Shoppers on Amazon Germany searched for Milchshake Pulver 326K times last year and spent an estimated €212K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €212K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
3.9%
Market size, estimated
€212Ka year
Top search term
holy milkshake133K searches a year

02 · Price

A sale here is worth €16.56.

Listings sell for €16.56 on average, from €2.20 to €56.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €16.56 that is €12K to €17K a year per listing.

Average price
€16.56inside the $15 to $100 sweet spot
Price range
€2.20–€56.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€12K–€17K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #21 within Getränke, Kaffee & Tee. It carries 258 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
55%
Out of stock, average day
2.4%
Average rank
#21in Getränke, Kaffee & Tee
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
258per listing
Listings tracked
20

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
57 months

Products

Top Milchshake Pulver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • Brand 159%
  • Brand 231%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Milchshake Pulver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Milchshake Pulver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holy milkshake133K/yr
  • kaba61K/yr
  • milchshake pulver28K/yr
  • milchshake15K/yr
  • holy milkshake probierpaket18K/yr
  • holi milchshake9K/yr
  • kaba kakao14K/yr
  • holy milchshake9K/yr
  • milkshake pulver4K/yr
  • erdbeermilch5K/yr

Reviews and returns

What reviews say buyers love and hate about Milchshake Pulver

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt wie banane”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Milchshake Pulver questions

Answered from the same tracked data.