milchshake pulver
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great258.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.56avg listing price — sweet spot $15–$100
Price range
Great€2.20–€56.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€212K€212K/yr · 326K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, milchshake pulver is a €212K/yr Amazon Germany market (326K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
milchshake pulver market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- €331K–€414K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 90%
- Out of stock
- 2.4%
- Avg brand age
- 57 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
1%
- Holy Energy59%
- KABA31%
- INSTICK just add water4%
- Gino Gelati2%
- SUCHARD EXPRESS2%
- Gerlinéa2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 42 weeks — -16.1% search growth over the last 90 days.Top milchshake pulver search terms
- holy milkshake133K/yr
- kaba61K/yr
- milchshake pulver28K/yr
- milchshake15K/yr
- holy milkshake probierpaket18K/yr
- holi milchshake9K/yr
- kaba kakao14K/yr
- holy milchshake9K/yr
- milkshake pulver4K/yr
- erdbeermilch5K/yr
Top milchshake pulver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOLY Milkshake Starter Set - 3x5 Sorten - mit Vitaminen B C & D und 100% natürlichen Aromen zuckerfrei koffeinfrei & vegan kalorienarmes Milchshake Pulver inklusive Shaker
Holy Energy€23.354.5★149 rev
HOLY Milkshake Pulver Vanilla Probier-Box mit 10 Portionen Vanille Milkshake - Zuckerfrei koffeinfrei kalorienarm & vegan - Mit Vitaminen B C & D und 100% natürlichen Aromen
Holy Energy€14.004.4★194 rev
Kaba Choco 400g Beutel Trinkschokolade Kakaopulver für kalte & warme Milch
KABA€2.374.7★661 rev
HOLY Milkshake Pulver Vanilla 50 Portionen Vanille Milkshake im Vorratspack - Zuckerfrei koffeinfrei kalorienarm & vegan - Mit Vitaminen B C & D und 100% natürlichen Aromen
Holy Energy€37.354.4★194 rev
Kaba Erdbeer 400g Beutel Trinkpulver für kalte & warme Erdbeer-Milch
KABA€2.414.7★523 rev
Newest
by launch date
Sunnys Frozen Milkshake - Pulver - Vanille 1 KG
SunnySlush€18.311 rev
HOLY Iced Tea Starter Set mit Thermo Shaker - 2x7 Sorten mit natürlich-fruchtigem Geschmack - Zuckerfreier Eistee mit Antioxidantien - Vegan & auf echter Teebasis
Holy Energy€37.3435 rev
HOLY Milkshake Starter Set - 3x5 Sorten - mit Vitaminen B C & D und 100% natürlichen Aromen zuckerfrei koffeinfrei & vegan kalorienarmes Milchshake Pulver inklusive Shaker
Holy Energy€23.35149 rev
HOLY Starter Set Deluxe - Energy Iced Tea Hydration & Milkshake - 57 Portionen in 26 fruchtigen Geschmacksrichtungen - Vegan & zuckerfrei mit 100% natürlichen Fruchtaromen
Holy Energy€56.02164 rev
HOLY Milkshake Pulver Vanilla Probier-Box mit 10 Portionen Vanille Milkshake - Zuckerfrei koffeinfrei kalorienarm & vegan - Mit Vitaminen B C & D und 100% natürlichen Aromen
Holy Energy€14.00194 rev
Trending
90-day click momentumSunnys Frozen Milkshake - Pulver - Vanille 1 KG
SunnySlush€18.314.0★
Gino Gelati Milchshake Pulver fruchtiger Geschmack verschiedene Sorten schnelle und einfache Zubereitung vielseitige Anwendung natürliche Aromen Made in Germany (1 Kg Heidelbeere)
Gino Gelati€21.171.0★
GERLINÉA Erdbeer-Milchshake Proteinreicher Mahlzeitenersatz mit 13 Vitaminen & 10 Mineralstoffen Wenig gesättigte Fette 15 Mahlzeiten 436 g
Gerlinéa€14.044.3★
INSTICK Zuckerfreies Instant-Getränk für Milchprodukte (Pistazie) - 1 Packung für 12 x 0 5 L - Ideal für Milch Joghurt Skyr Quark- Vegan & Kalorienarm
INSTICK just add water€5.354.0★
HOLY Starter Set Deluxe - Energy Iced Tea Hydration & Milkshake - 57 Portionen in 26 fruchtigen Geschmacksrichtungen - Vegan & zuckerfrei mit 100% natürlichen Fruchtaromen
Holy Energy€56.024.6★
What buyers say about milchshake pulver
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Bester Vanille Kaba”
“Super produkt”
“Aber deftiger Preis”
“Einfach Milch in einen Shaker füllen, Pulver dabei, shaken, lecker”
“sehr,sehr süß”
“Wie erwartet”
“Passt”
“Schnell und einfach zuzubereiten”
“Der Shake Becher ist echt praktisch, durch den Einsatz keine Klumpen im Getränk”
What buyers complain about
“Schmeckt wie banane”
“dafür teurer?”
“Geschmack fehlt”
“Kein Zucker”
“Könnte gerne ein bisschen größer sein”
“Ein klarer Kritikpunkt ist allerdings der hohe Zuckeranteil”
“Unklare Artikelbeschreibung”
“Qualität hat auch in dieser Firma nachgelassen, trotzdem noch mit am Besten.”
“Das Pulver ist viel heller als das der vorherigen Lieferung”
“Bauchschmerzen & Übelkeit bekommen”
Common questions
- Is milchshake pulver profitable to sell on Amazon Germany?
- The niche generates €212K/yr across 20 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the milchshake pulver niche?
- 7 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in milchshake pulver?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
- What does it cost to enter the milchshake pulver niche?
- Listings span €2.20–€56.02; the average listing price is €16.56 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.