Milchreis
FailShoppers spend an estimated $45K a year here, so Milchreis is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €45K/yr82K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 16 sellers
Flapen Score
Milchreis against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Milchreis is stronger. Inside it, weaker.
Market
The Milchreis market on Amazon at a glance
Shoppers on Amazon Germany searched for Milchreis 82K times last year and spent an estimated €45K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 11.9%
- Market size, estimated
- €45Ka year
- Top search term
- milchreis71K searches a year
02 · Price
A sale here is worth €4.66.
Listings sell for €4.66 on average, from €0.89 to €34.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €4.66 that is €5K to €6K a year per listing.
- Average price
- €4.66under the $15 to $100 sweet spot
- Price range
- €0.89–€34.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €5K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #136 within Fertiggerichte. It carries 246 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 93%
- Out of stock, average day
- 6.5%
- Average rank
- #136in Fertiggerichte
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 246per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Milchreis products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Milchreis 500g
- Price
- €2.13
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 6y ago

RUF Milchreis Klassische Art 2-3 Portionen fertig in nur 10 Minuten als Dessert Zwischenmahlzeit oder süße Hauptspeise
- Price
- €0.89
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 10y ago

RUF Milchreis Vanille-Geschmack Reisbrei geeignet als Dessert Zwischenmahlzeit oder süße Hauptspeise fertig in 10 Minuten 1 x 125g
- Price
- €0.89
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 11y ago

Dr. Oetker Süße Mahlzeit Milchreis nach klassischer Art 125 g Milchreis-Mischung für einen Klassik Milchreis. Eine einfache und schnelle Zwischenmahlzeit
- Price
- €1.20
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10y ago

BENS ORIGINAL Fertiggericht Milchreis Klassik 6 x 220g
- Price
- €9.42
- Rating
- 4.1/5
- Reviews
- 435
- Age
- 6y ago
Trending
estimated 90-day click momentum
Alnatura Bio Apfelmark Vegan 360g
- Price
- €0.94
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 9y ago

More Protein Milchreis Style 13er Tray 13 x 65 g 26 g Eiweiß pro Portion schnelle Zubereitung ohne Kochen cremig leckerer mit weniger Zucker und Fett perfekt zum Verfeinern
- Price
- €34.78
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 5mo ago

Müller Milchreis Original 200g
- Price
- €1.01
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 10y ago

Dr. Oetker High Protein Milchreis 400 g
- Price
- €2.60
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 3y ago

Jeden Tag Milchreis Rundkornreis 500g
- Price
- €0.96
- Rating
- 4.4/5
- Reviews
- 718
- Age
- 11y ago
Newest
by launch date
More Protein Milchreis Style 13er Tray 13 x 65 g 26 g Eiweiß pro Portion schnelle Zubereitung ohne Kochen cremig leckerer mit weniger Zucker und Fett perfekt zum Verfeinern
- Price
- €34.78
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 5mo ago

RUF Griessbrei Vanille 2-3 Portionen als Dessert Zwischenmahlzeit oder süße Hauptspeise fertig in nur 5 Minuten
- Price
- €0.89
- Rating
- 4.7/5
- Reviews
- 229
- Age
- 2y ago

Dr. Oetker High Protein Milchreis 400 g
- Price
- €2.60
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 3y ago

RUF Tassen-Milchreis Klassisch Instant Reisbrei aus der Tasse Tassengericht ideal für unterwegs oder zwischendurch fertig in 9 Minuten 1 x 55g
- Price
- €0.89
- Rating
- 3.8/5
- Reviews
- 516
- Age
- 5y ago

BENS ORIGINAL Fertiggericht Milchreis Klassik 6 x 220g
- Price
- €9.42
- Rating
- 4.1/5
- Reviews
- 435
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
4%
- RUF35%
- Alnatura30%
- Ben's Original13%
- Dr. Oetker10%
- Müller4%
- Jeden Tag4%
- Open — no brand owns it (2 brands, 4%)
Demand
Milchreis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Milchreis
We read the reviews and the return reasons for every product selling here.
“Zu süß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milchreis questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









