Is Milchpulver profitable to sell on Amazon Germany?

Flapen scores Milchpulver 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €385K a year across 19 tracked products. Search demand grew -24.0% in the last 90 days.

How competitive is the Milchpulver niche on Amazon Germany?

12 brands and 48 sellers compete in Milchpulver on Amazon Germany. The top 5 Milchpulver products take 59% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Milchpulver?

Milchpulver buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, and Brock/Klump/Sammlung. An estimated 0.1% of orders come back.

When does demand for Milchpulver peak?

Search demand for Milchpulver on Amazon Germany peaks in Apr, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Milchpulver niche?

Milchpulver sells for €16.16 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.44 to €37.31. The average product has 1,158 reviews, the count a new listing must catch up to.

Milchpulver

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -24.0% this quarter, so Milchpulver is a Maybe.

Flapen Score: 53
53 / 100Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46
Market size: €385K/yr407K searches / yr
90-day growth: -24.0%search demand this quarter
Competition: 59%top-5 click share · 12 brands · 48 sellers

Flapen Score

Milchpulver against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Milchpulver is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Milchpulver market on Amazon at a glance

Shoppers on Amazon Germany searched for Milchpulver 407K times last year and spent an estimated €385K. The top 5 brands take 73% of clicks. Demand peaks in Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €385K a year.

Searches, last 12 months: 407K
Growth, 90 days vs prior 90: -24.0%
Conversion, latest week: 5.8%
Market size, estimated: €385Ka year
Peak month: April1.7× the quietest month
Top search term: milchpulver194K searches a year

02 · Price

A sale here is worth €16.16.

Listings sell for €16.16 on average, from €5.44 to €37.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €16.16 that is €12K to €16K a year per listing.

Average price: €16.16inside the $15 to $100 sweet spot
Price range: €5.44–€37.31
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 750–1,000
Revenue per listing a year: €12K–€16K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #180 within Getränke, Kaffee & Tee. It carries 1,158 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 53%
Prime listings: 47%
Out of stock, average day: 10.0%
Average rank: #180in Getränke, Kaffee & Tee
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 1,158per listing
Listings tracked: 19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Milchpulver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

20%

Brand 128%
Brand 215%
Brand 314%
Brand 48%
Brand 57%
Brand 67%

Demand

Milchpulver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Milchpulver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

milchpulver194K/yr -28.9%3.9% conv.
vollmilchpulver57K/yr -21.2%5.7% conv.
milchpulver vollmilch36K/yr -26.4%5.5% conv.
nido16K/yr +121.9%1.5% conv.
milk powder20K/yr -25.2%3.1% conv.
nido milchpulver16K/yr -29.6%4.8% conv.
trockenmilchpulver10K/yr -32.1%3.8% conv.
trockenmilch9K/yr -46.9%2.9% conv.
nido milk powder4K/yr -7.1%3.4% conv.
powdered milk5K/yr -32.6%3.4% conv.

Reviews and returns

What reviews say buyers love and hate about Milchpulver

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschmack insgesamt”

25%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“schmeckt furchtbar”

A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Milchpulver questions

Answered from the same tracked data.

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