Milch
FailThe top 5 brands take 98% of clicks, so Milch is a Fail.
- Flapen Score
- 47 / 100Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 4647
- Market size
- €906K/yr780K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 21 sellers
Flapen Score
Milch against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Milch is stronger. Inside it, weaker.
Market
The Milch market on Amazon at a glance
Shoppers on Amazon Germany searched for Milch 780K times last year and spent an estimated €906K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €906K a year.
- Searches, last 12 months
- 780K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 13.6%
- Market size, estimated
- €906Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- milch480K searches a year
02 · Price
A sale here is worth €8.57.
Listings sell for €8.57 on average, from €0.88 to €22.59. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At €8.57 that is €107K to €129K a year per listing.
- Average price
- €8.57under the $15 to $100 sweet spot
- Price range
- €0.88–€22.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- €107K–€129K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 396 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 396per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Milch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Haltbare Vollmilch 3 5% Fett 1 L (6er pack)
- Price
- €6.31
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

by Amazon Haltbare Fettarme Milch 1 5% Fett 6L
- Price
- €5.96
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 1y ago

Alnatura Bio Alpenmilch haltbar 3.5% Fett 1l
- Price
- €1.50
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 9y ago

Berchtesgadener Land Haltbare Bergbauern-Milch 1.5% Fett 12er Pack (12 x 1 l)
- Price
- €14.72
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 5y ago

Weihenstephan Haltbare Milch 3.5 Prozent 12er Pack (12 x 500 ml)
- Price
- €12.22
- Rating
- 4.3/5
- Reviews
- 782
- Age
- 10y ago
Trending
estimated 90-day click momentum
Alnatura Bio Alpenmilch haltbar 3.5% Fett 1l
- Price
- €1.50
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 9y ago

MIIL Haltbare Milch 1 5% Fett 12 Pack (12 l)
- Price
- €10.75
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Weihenstephan Haltbare Milch 3.5 Prozent 12er Pack (12 x 500 ml)
- Price
- €12.22
- Rating
- 4.3/5
- Reviews
- 782
- Age
- 10y ago

Berchtesgadener Land Haltbare Bergbauern-Milch 1.5% Fett 12er Pack (12 x 1 l)
- Price
- €14.72
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 5y ago

by Amazon Haltbare Vollmilch 3 5% Fett 1 L (6er pack)
- Price
- €6.31
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago
Newest
by launch date
by Amazon Haltbare Vollmilch 3 5% Fett 1 L (6er pack)
- Price
- €6.31
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

by Amazon Haltbare Fettarme Milch 1 5% Fett 6L
- Price
- €5.96
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 1y ago

MIIL Haltbare Milch 1 5% Fett 12 Pack (12 l)
- Price
- €10.75
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Miil Haltbare Milch 1 5% Fett (1 l)
- Price
- €0.88
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 1y ago

Miil Haltbare Milch 3 5% Fett (1 l)
- Price
- €0.97
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
21
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- by Amazon57%
- Alnatura13%
- Berchtesgadener Land12%
- Miil9%
- Weihenstephan7%
- Gut & Günstig2%
Demand
Milch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Milch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milch480K/yr
- milk61K/yr
- h milch31K/yr
- milch 1 536K/yr
- milch 3 531K/yr
- h-milch17K/yr
- h milch 3 515K/yr
- haltbare milch16K/yr
- milch 1 5 fett haltbar14K/yr
- h milch 1 516K/yr
Reviews and returns
What reviews say buyers love and hate about Milch
We read the reviews and the return reasons for every product selling here.
“Die Milch schmeckt seltsam”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









