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Milch

Fail

The top 5 brands take 98% of clicks, so Milch is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€906K/yr780K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 21 sellers

Flapen Score

Milch against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Milch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milch market on Amazon at a glance

Shoppers on Amazon Germany searched for Milch 780K times last year and spent an estimated €906K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €906K a year.

Searches, last 12 months
780K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
13.6%
Market size, estimated
€906Ka year
Peak month
November1.5× the quietest month
Top search term
milch480K searches a year

02 · Price

A sale here is worth €8.57.

Listings sell for €8.57 on average, from €0.88 to €22.59. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At €8.57 that is €107K to €129K a year per listing.

Average price
€8.57under the $15 to $100 sweet spot
Price range
€0.88–€22.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
€107K–€129K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 396 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#4in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
396per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Milch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 62%

Demand

Milch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Milch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milch480K/yr
  • milk61K/yr
  • h milch31K/yr
  • milch 1 536K/yr
  • milch 3 531K/yr
  • h-milch17K/yr
  • h milch 3 515K/yr
  • haltbare milch16K/yr
  • milch 1 5 fett haltbar14K/yr
  • h milch 1 516K/yr

Reviews and returns

What reviews say buyers love and hate about Milch

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Die Milch schmeckt seltsam”
A buyer, on “Geschmack insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Milch questions

Answered from the same tracked data.