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53

mik

Worth a look

Shows a sweet-spot price point ($36.37 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 45Growth 63Conversion 42Competition 34Returns 79Price range 81Avg price 95Brand share 13Review moat 89Quality gap 55

Avg price

Incredible€36.37

avg listing price — sweet spot $15–$100

Review moat

Great216.9

avg incumbent reviews — the moat a new listing must climb

Price range

Great€2.48–€75.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Growth

Good+40.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€239K

€239K/yr · 195K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, mik is a €239K/yr Amazon Germany market (195K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mik market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€364K–€455K
units × avg price
Conversion rate
3.4%
Avg BSR
#194
Page quality
0%
Prime
86%
Sponsored
90%
Out of stock
2.2%
Avg brand age
52 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

40

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

3%

  • Basil72%
  • LARKSON10%
  • Fuchs Professional7%
  • vom-Achterhof3%
  • TOURBN2%
  • Johnny Urban2%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.9% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul · busiest ÷ quietest = 3.4×

Top mik search terms

  • basil fahrradtasche65K/yr
  • basilikum45K/yr
  • basil19K/yr
  • fahrradtasche damen12K/yr
  • fahrradtasche basil12K/yr
  • fahrradtaschen für gepäckträger damen10K/yr
  • basilikum getrocknet17K/yr
  • basil gepäckträgertasche6K/yr
  • basil fahrradtasche hinten5K/yr
  • basil fahrradtasche gepäckträger5K/yr
All search terms

Top mik products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€24K20%€48K30%€72K40%€96K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about mik

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Qualität”

Gesamtgröße12%

“Passt perfekt”

Benutzerfreundlichkeit9%

“Leicht auf dem Gepäckträger anzubringen und wieder zu entfernen”

Geschmack insgesamt9%

“Schmeckt immer”

beworben Vs Tatsächliches Produkt7%

“Top Produkt, entspricht genau der Beschreibung”

Portabilität7%

“Schöne, kleine praktische Fahrrad Tasche”

Speicherkapazität5%

“bietet viel Platz”

Geschmack3%

“Schmackhaftes Basilikum”

Feucht/Trocken2%

“Der Beste getrocknete Basilikum”

Montage/Installation2%

“Einfach zu montieren”

What buyers complain about

Stärke12%

“Ein Punkt abzug gibt es, weil die Befestigung sehr fragil ist”

Qualität insgesamt9%

“Schlechte Qualität”

Kompatibilität – insgesamt9%

“Mit Rad nicht kompatibel”

Riemen/Saitenqualität8%

“Die Riemen quietschen”

Geruch8%

“Geruch wie Heu”

Gesamtgröße6%

“Jetzt aber das wirklich große ABER”

Benutzerfreundlichkeit6%

“Für den Zweck unbrauchbar”

Preis-Leistungs-Verhältnis5%

“Ist nicht gerade preiswert”

Nähen/Finish/Polieren5%

“Nach vier Monaten löst sich die Tasche an den Nähten auf”

Geschmack5%

“Der Geschmack lässt zu wünschen übrig, es sind zudem viel Gehölz und Stängel dabei”

Top return reasons

Gesamtgröße54%
Kompatibilität – insgesamt7%
Farbe6%
Add-Ons/Anhänge6%
Benutzerfreundlichkeit3%
Montage2%
Funktionalität insgesamt2%
Taschen/Abteilungen2%
Gewicht schwer2%
Riemen/Saitenqualität2%

Common questions

Is mik profitable to sell on Amazon Germany?
The niche generates €239K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +40.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the mik niche?
8 brands and 40 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in mik?
Top complaints mined from reviews: Stärke, Qualität insgesamt, Kompatibilität – insgesamt. The return rate is 1.8%.
When does demand for mik peak?
Demand peaks in Apr–Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the mik niche?
Listings span €2.48–€75.65; the average listing price is €36.37 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.